Home > hawaii politics, honolulu, kamehameha, Random/ Fun > Am I the only Hawaiian Offended?

Am I the only Hawaiian Offended?

January 22, 2010 Leave a comment Go to comments

By now, the chances are that you have seen the “Defend Hawaii” clothing brand either on the backs of young people around Honolulu or on the shelves of a shop at your local mall.

Pretty interesting logo, right? My first impression, as I seen this logo as a sticker on a pickup truck on the highway, was a sudden a feeling of uneasiness. But at the time, I wasn’t aware of what the underlying purpose of this campaign was. However, I knew that the message “Defend Hawaii” circumventing a AK-47, the weapon of choice for many gangsters and terrorists, wasn’t going to sit well with me if I was to continue seeing it around.

Well I did…and a selection of new designs were causing the brand’s popularity to grow exponentially.


Apparently, Defend Hawaii supposes that if Kamehameha was alive today, he would be a member of the bloods.

Yes, this is actually one of their designs: kind of takes it a step further doesn’t it.

Is putting a Crip rag over an ali‘i’s face, who resembles the widely used depiction of Kamehameha The Great, and an AK in his hand meant to belittle his recognition as a Hawaiian icon and leader? Is this design a political satire in which “Aloha Family” is labeling him as a gangster or outlaw because of the fact that he used European firearms during the unification of the Hawaiian Islands?

…are they even savvy enough to intend for such a message, or are these vacuous designs merely a product of plain ignorance and unintentional exploitation and denigration of our culture? …after reading the “about us” section on the brands website, I’m beginning to lean towards the latter.


“DEFEND HAWAII is a clothing company representing the lifestyle of our young Hawaiian generation. We combine the old traditions of Hawaii with a new urban twist.”

(i bet that second sentence could make any Kupuna cringe…)

iKill represents the lifestyle of our young Hawaiian generation? wow. Really, what does an Mac ad parody with a wangster twist have anything to do with “old traditions of Hawaii”?

The “About Us” section continues:
“Being born and raised in Hawaii, our way of life is something that we are proud of. We hold on to the values of our ancestors and hope to keep the ALOHA alive…”

Yea?…aloha? At first, one (especially one from a less politically apathetic time) may assume that the company may be attempting to start a violent, political movement of young people. As much as I am opposed such measures, at least the campaign may be credited with having at least some purpose for it’s usage of visual irony and pop-culture design trends to appeal to the young masses.

However, the paradox that arises when the statement “We hold on to the values of…ALOHA…” is considered along with these designs, strengthens the conclusion that the brand is clearly, purposely exploiting Hawaiian culture and “values” for no reason other than the bottom line.

The sad part is this isn’t the only case, and whether it arises from ignorance, greed, or just a desire to be cool, this type of exploitation and manipulation of our culture will continue. Perhaps, Defend Hawaii may not intend to be offensive, but they sure are not being responsible enough to prevent offense from being taken.

Caveat Emptor: it is our duty to make informed decisions, and although the color schemes may be eye-catching and clever, please keep your cash (or credit) to yourself, and don’t support such negligence.

  1. Dane Lum Ho
    January 22, 2010 at 9:34 pm

    Your not the only Hawaiian offended

  2. Sarah Ing
    January 22, 2010 at 9:44 pm

    This is MESSED UP. Reading that ‘about me’ section sounds like the next assignment in my advanced art class: Send a new urban twist on traditional Hawaiian ways. But, when I hear this, these designs are NOT the visual duality that comes to mind at all. My first impression when I saw this was extremely good visual irony and very post-modern. But I guess they’re foreal?!

  3. Kale Kaaikala
    January 22, 2010 at 9:45 pm

    the guy how started this company is in jail for dealing ice. some other guy took the brand’s name and now making a ton of money mind fucking uneducated hawaiians. btw, this shit is growing on maui because of 180.

    • Anonymous
      December 27, 2011 at 9:45 pm

      U guys r dumb no hes not u guys ignorant for saying suvh bad words about people u dony know

      • Anonymous
        December 27, 2011 at 10:17 pm

        Why are you anonymous? Ho’okanaka!

      • ignorant and he took my money
        December 28, 2011 at 9:12 am

        Dear Anonymous. Please look in the magic reflecting glass. As you look in the magic reflecting glass, say the magic words, “I will open my eyes.” Bloods and Crips are not Hawaiian traditions. They are more slavery from the stateside.
        I hope you stop smoking whacky tobacky just long to wake up from your drug induced slave volunteerism.
        Stop killing tradition and stop paying for criminal enterprises.

      • Anonymous
        January 5, 2012 at 10:54 pm

        learn how to write lol

      • Tim
        January 6, 2012 at 12:44 am

        On the other side of clouding the true tradition of Hawaiians, this is also manifesting hate and prejudice through its lack of proper interpretation and bad taste of visual glamour.

      • Johnson
        May 7, 2014 at 12:20 pm

        “U r dumb, u r the dumberer dumbest of the dumb, no you no shit bout dis guy talking shit always tink you know how make us tink like white man.”

        Speak fucking English please.

    • Anonymous
      December 28, 2011 at 11:10 pm

      The guy who started this company with his gf ((who happens to be my VERY good friend)) did not mean to offend anyone. Yes he made some bad choices && got locked up, but he’s out && changed ALOT. My ex-fiance took over the company with my friend when the original owner got locked up… They sold the company to our friends && now the couple that owns the company are very nice people… you can’t blame the creators, they didn’t force people to buy it… it’s still a business… && people like it. It may not be your cup of tea, but it has a different meaning for everyone… Defend Hawaii, Defend Aloha.

      • ManaMaoli
        December 29, 2011 at 9:06 am

        The fact the you are so intimately involved with the company puts you in bad company. I got one of these shirts last christmas and threw it away after I opened it. I was insulted by the defacing of one of Hawaii’s greatest kanakas. The mixing of American pop culture and Paiea is stupid when you see the message “Defend Hawaii” is trying to promote, it counteracts and sets back a real Hawaiian movement, and goes against the wishes of our last monarch.

        If these are your friends, please slap them for the real Hawaiians in the house.

        Boycott “Defend Hawaii”

      • December 31, 2011 at 3:37 pm

        I get your point, and I have nothing against the owners at all. As my second to last paragraph states, I figured he didn’t mean to offend anyone, you know…it’s just good to take the time to try not to. Or if you think it will (it’s good to be bold) then at least explain it so at least the Kupuna will understand. I also get your point about not forcing people to buy. I guess that’s what my last paragraph is about: since people still have a choice to buy, I’m urging them to think about it before they do. Hope that clears things up, Aloha!

      • Hermaine
        January 5, 2012 at 1:44 pm

        anonymous #7- I’m sure the new owners are probably very nice people, but when you put out a product for the public to purchase you have a responsibilty to make sure that it is being used with the right intentions! You, I, and the people who are selling these shirts/stickers know that majority of people buying these are doing so with the wrong intentions,(for gang related purposes ) therefore it is wrong and they are selling this product for thier own selfish profit which is caused by GREED (hey i’m not out there selling ice just because I can make a profit on it) that’s not nice people action.

  4. Sarah Ing
    January 22, 2010 at 9:49 pm

    hahahahahaha GOOD

  5. Kellen Mira
    January 22, 2010 at 9:52 pm

    its a M4A1 carbine

    • Chris
      December 28, 2011 at 2:48 am

      I’m glad someone else picked up on that.

      • bryce
        December 28, 2011 at 7:51 pm

        Hahaha thats about all I cared about in this post lol…everything else who gives a crap, it doesn’t affect me. Only stupid fucks with no time n no job have tome to loath over something so unimportant. Who cares about what the creator may or may not have done. Haha

    • Anonymous
      December 28, 2011 at 3:39 pm

      Most likely an ar15

    • Anonymous
      March 26, 2013 at 8:22 pm

      Its an ar-15.

      • Pololei
        March 26, 2013 at 8:45 pm

        It’s an 8-inch Howitzer.

    • ainokea
      August 19, 2013 at 1:57 pm

      how can you tell from a silhouette. only thing you can say is it is an ar-15-m-16 platform. certainly not an ak though

  6. Chloe Salle
    January 22, 2010 at 10:49 pm

    that is not an AK47, that is an M4, what the US army is issued. i’m not hawaiian and i don’t have an opinion towards this other than it shows the character of the wearer

    • December 17, 2012 at 8:02 pm

      Not an M4 you retards. It’s an M-16

      • Pololei
        December 19, 2012 at 7:55 pm

        Sean, it’s an M4 Carbine, you drunken Irish retard. Google ‘M16 versus M4′ if you’ve still got two neurons that haven’t passed out.

  7. Bonnyjean Manini
    January 23, 2010 at 4:04 pm

    no, you’re not… it seems offensive at the surface.

  8. Kele Sipman
    January 23, 2010 at 4:05 pm

    its just ignorance

    • Anonymous
      December 28, 2011 at 4:47 am

      U tell um!

      • ignorant and he took my money
        December 28, 2011 at 10:04 am

        You stink.

  9. Kia‘āina Rozet
    January 23, 2010 at 4:05 pm

    “…representing the lifestyle of our young Hawaiian generation.”

    oh my.

    • It's a joke
      July 14, 2014 at 8:55 pm

      Wait, there’s young Hawaiians? I thought everyone was Filipino…

      And of course that’s anonymous, many can’t tell joke from serious ;)

      • July 17, 2014 at 6:46 pm

        I once wanted to visit the Philippines, but now I don’t have to. The Philippines has come to me… on Oahu. True story.

  10. Mahealani Pu
    January 23, 2010 at 4:06 pm

    OH HELL NO! i checked out their site! i mean FAWKEN HELL NO! who da hell do they think they are putting a fuken gangsta rag on Kamehameha?! and i agree with u Kia’aina! thats so not true!

  11. Kamakana Aquino
    January 23, 2010 at 4:07 pm

    nope. i really dont care for this brand! Hawaiian?! YEA RITE!!!

  12. Jayren Babo Watson
    January 23, 2010 at 4:07 pm


  13. Kale Kaaikala
    January 23, 2010 at 4:08 pm

    intentional exploitation and denigration of our culture

  14. Thomas Salek
    January 23, 2010 at 4:08 pm

    Kamehameha used cannons.

    • Richard Dean Kaleo Opono Skaggs
      December 20, 2010 at 2:22 pm

      Besides the point.

      • Jack Balls
        November 23, 2011 at 9:47 am

        But still a good one!

    • Anonymous
      December 28, 2011 at 1:12 pm

      Honestly, they had muskets, but it was different. Haha

  15. Kees Mashino
    January 23, 2010 at 4:09 pm

    100% right rasta mark…its obvious its a horrible design choice!

  16. Rebecca Fonoimoana
    January 24, 2010 at 8:04 pm

    yeah i think this is pure nonsense! they are not spreading aloha they are spreading hostility and ignorance. If Kamehameha or any “ancient” Hawaiian ancestor saw this they would roll over in their graves! Try wearing one of those shirts around the Hawaiian studies building and lets see how much “aloha” they spread… When i think of defending hawaii i think of standing up against overdevelopment and keeping kam school hawaiian.. i dont think of shooting every haole or tourist around–if thats what theyre promoting (and how could they not-its a damn gun in the Kings hand!). If its not, they sure fricken fooled me. Im not even Hawaiian and Im offended. This is NOT what our islands youth should be representing.

    • Chasare
      December 28, 2011 at 10:10 am

      Its people like, the dumbasses who made those shirts, that my dad would hunt down just to kick their ignorant asses… ESPECIALLY ignorant fools who disgrace our Hawaiian culture & shame our ancestors!

  17. Kim Tate Skaggs
    January 24, 2010 at 8:05 pm

    That is TOTALLY MESSED UP!! Good for you Mark, bringing it to the attention of others! I had never heard nor seen of such a thing until you posted this but “SICK”!!!

  18. Kawai Kaili
    January 24, 2010 at 8:05 pm

    rugged. i guess im not part of the ‘young hawaiian generation’ right now.

  19. Keauhou Mitchell
    January 24, 2010 at 8:06 pm

    kamehameha used guns btw…..but yes these shirts do show hostility and some ingorance but the one I definitely have a problem with is kamehamehas crip rag….that is not pono!

    • Anonymous
      December 28, 2011 at 3:46 pm

      Why do you guys keep saying “CRIP RAG”? If ANYTHING it would be a blood rag, but I don’t think the message is about anyone being a gangster. Perhaps the rag symbolizes the protesters of the world who often hide their faces to avoid being a target of an over-reaching government. How about you contact the company and ask them what their message is? For gods sake the writer here called the gun a “terrorist weapon” when its the weapon of US soldiers. DO SOME HOMEWORK!!!!

      • Anonymous
        January 5, 2012 at 10:38 pm

        In any case, a rag affiliated with any gang cell is degrading to the great image of our ancestors and it insults their timeless mana that carries across generations of kanaka maoli.
        And it is definitely NOT a protester concealment rag – they are solid-coloured sans design/pattern.

        Secondly, the specifics of the weapon are beside the point. The weapon embodies violence on HAOLE terms. From a Hawaiian viewpoint, seeing Kamehameha Nui bearing US military arms is even WORSE than wielding terrorist arms. Hawaii shall be defended in righteousness, as set forth by our monarchy and immortalized in the state motto. Opio need to educate themselves and internationalize in order to gain a world-conscious perspective while etching a special niche for Hawaii in the grand scheme.


  20. Kamakana Aquino
    January 24, 2010 at 8:06 pm

    the person is obviously ignorant of the old traditions of hawaii and does not have the right sense to see what kind of culturally and political statement he is advertising through these production of these images on shirts. this person has no knowledge of what it is to be hawaiian or culturally sensitive.

  21. January 24, 2010 at 8:25 pm

    US Military M4-AI? Thanks for the correction…
    but like I said, widely used by gangsters and terrorists ;)

    • Aikea
      June 4, 2012 at 3:38 am

      Excuse me, Wtf is your problem. That is a US Military weapon which is not allowed to be used by any other but US Military. So you are saying US Military are nothing but gangsters and terrorists. You ignorant shit. I don’t care for either brand but I also don’t care for you slander of US troops. Hawaii is no longer a country, its a STATE, in the GREATEST country on earth.

      • ainokea
        August 19, 2013 at 2:01 pm

        Calm down pal.

      • Jay
        January 16, 2014 at 3:52 am

        Lol America the greatest Country? You are obviously fucking brainwashed. Our leaders are puppets and our government is fucking us all. If you did some real research and stop watching the mainstream news to get your info you would see what a fucked up country this is.

  22. Danny Carvalho
    January 26, 2010 at 8:03 pm

    Scary what passes as “activism” in the minds of these people. The fact that Kamehameha used guns is besides the point; I somehow find it hard to stomach the notion that an assault rifle is the weapon of choice (no pun intended) for “keeping aloha alive.”

    I think I know of someone else who would take issue as well: http://www.youtube.com/watch?v=DdTj4sJ1CNA

    • Anonymous
      August 19, 2013 at 4:35 pm

      It’s an AR15, a semi-automatic. It’s not an assault rifle, that’s just an anti-gun misnomer. Those are fully automatic.I think the message of these shirts has become a 2nd amendment one, whether intentional or not. I find a lot of people who sport this logo are law abiding gun owners who are making a statement about our right to “keep and bear arms” and how it should not be infringed.

  23. January 31, 2010 at 5:20 am


    !!?!!!?!?!!? X_____X

  24. January 31, 2010 at 12:39 pm
  25. BlessedHawaiian
    June 25, 2010 at 3:03 pm

    Hawaii like the rest of our culture in America is in a state of decay. We went from “Live Aloha” to “Ainokea” now to “Defend Hawaii”. I don’t believe it is a matter of education or ignorance albiet it does come off as both, it’s a matter of the heart. I heard a man once say if you take a man stealing nuts and bolts off a railroad track and send him to college, by the end of college he will be stealing the whole train. We as people need a savior from ourselves, we need revoloution and it must start within, we need Jesus.

  26. Kristen
    September 3, 2010 at 1:48 pm

    First off, that is definitely an M-16. Not an AK anything. Second, if you are unsure of what you are criticizing, how can I take the rest of your rant seriously? How dare Hawaiians (or anyone) defend their homeland that was forcefully taken from them. They want to defend their home just like anyone, and did it occur to you this slogan boomed when our LOVELY president spoke out against Ammendment 2? Open up, dear; there is a lot more to this picture.

    • Logan Green
      October 6, 2010 at 8:42 pm

      Wow…that’s total crap…oh and Kristen whoever…that is definitely an M4-A1 not an M-16. Besides that…what kind of gun it is doesn’t really matter the point is still the same. And in case you missed it…the point is that it’s a gun. As to how you can take anything he’s saying seriously…well apparently you can’t, it takes a natural modicum of insight to be able to empathize with another person’s/people’s situation, and i dare say you’re lacking it. Then you actually have the gall to say, “How dare Hawaiians (or anyone) defend their homeland that was forcefully taken from them.” WOW…so I’m guessing you identify yourself as an American…well i identify myself as both Hawaiian and American and i don’t know any red blooded American that wouldn’t defend their home if it were forcefully taken away. So why shouldn’t anybody else be able to do the same? So before you go hot-rodding your mouth off about things YOU obviously aren’t qualified to, I suggest you take some time to pray about what is really important in life…properly identifying a gun (which he was already corrected on) or sending a mass message of confused and aggressive ignorance to an entire generation of a people’s youth. You do the math.

      P.S. Right on Mark

    • ignorant and he took my money
      December 28, 2011 at 9:19 am

      Ummmm, Kristan honey. You were looking out the window looking out for 5o when you apparently missed the red rag. Put the liquor bottle down and wake the hell up.

    • Anonymous
      December 28, 2011 at 9:30 am

      Girl you better watch what you saying, I’m Hawaiian & I don’t appreciate seeing king kamehameha with a rag on his face!!

      • Aikea
        June 4, 2012 at 3:45 am

        Maybe all of you “Hawaiians” need to be reminded… You’re a freaking AMERICAN! QUIT SPEAKING OF YOURSELVES LIKE YOU AREN’T EVEN PART OF THIS COUNTRY. I am sickened by all of you. Yes you have a rich culture but guess what you are.not a sovereign entity anymore.

      • Anonymous
        September 23, 2012 at 7:11 am

        Everyone stop hateing on someone making $ and no matter what Hawaiians always have something to complain about I’m just sayin

      • Pololei
        September 23, 2012 at 12:43 pm

        Dear Anonymous (from 23 Sep 12), you’re replying to an American who thinks he’s Hawaiian (Kingdom of) who may no longer be sharin’ our air. His post was from last December.

        In any case, I wouldn’t worry about. It’s not like this dude will ever be a competitor for your job or anything else in the real world.

        Later, Bruddah P.

    November 4, 2010 at 9:06 am

    nice to know…..

  28. Richard Dean Kaleo Opono Skaggs
    December 20, 2010 at 2:20 pm

    I believe they try and have “Good intentions” but they should be more responsible on designing a logo before they just throw it out into the market. Why can’t they portray Kamehameha holding a shield? or even a spear? Hawaii’s culture and belief’s have nothing to do with reppin flags and using violence to protect what we believe in. In my opinion they should just change their name “Offend Hawai’i”.

  29. See_it_4_wat_its_worth
    December 28, 2010 at 8:36 pm

    It’s like everything else in business, a bunch of folks expressing themselves through their god-given skills to either benefit humanity/others or THEMSELVES. The bottom line rules unfortunately.
    What the creators should consider is what this message might push some young local person to do, and will the business owners be able to look themselves in the mirror one day, maybe 50 years from now, and feel okay about their past. It’s a high price to pay for that bottom line today.

    • ignorant and he took my money
      December 28, 2011 at 9:27 am

      I see red and blue every day. They shoot, stab, and rob in the name of red or blue. When you co-sign on the innocense of using the red rag or blue rag, don’t get “up at arms” when you find yourself saying, “defend the laws of the land.” I am sick of people who haven’t yet had their house shot up. We have had many instances of the bullets missing their target and killing some innocent child or grandparent. Stop condoning this crap.

  30. Dakine619
    December 29, 2010 at 6:55 am

    I see this as nothing more than comedy the likes of Frank Delima with a dash of Xbox 360. Any consumer who buys into the message more than it’s intended purpose is (to make us laugh and make it’s creator some $$$) needs to get their head checked. The anger against the people behind this is warranted, but remember: Knowledge, Wisdom, and Respect outline the True Way of the Warrior, not a commercialized logo of Kamehameha.

    • ignorant and he took my money
      December 28, 2011 at 9:31 am

      And how many red raggers really care about your safety?
      Its people like you who will be crying to the police that the violence is out of control.
      I see you as nothing more than a gang sympathizer who will be turning cry baby as soon as these innocent red or blue raggers come recruiting or shooting your family members.
      Wake up!

  31. scott
    February 11, 2011 at 9:46 pm

    Well no opinion on t shirt but the person who posted this is ignorant…not say sum comments aren’t fact…but its a M4 not a AK47 and its a red flag (bloods) if it were blue then it would b crips just know Wat your talking about wen u post sumthin

    • February 12, 2011 at 1:58 pm

      I was ignorant, but now I am enlightened.

      Thanks to you, now I know that ‘opio are most concerned about extinct gangs and military gun facts. So that is what matters, and I wasted my time on this post.

      Read the picture caption, yes “bloods”. Just, “blood rag” has something to do with periods and towels. Google it.

      M4–see the above comments. But it is still “a weapon widely used by gangsters and terrorists,” if you know the history of the U.S. Military and U.S. weapon distribution. You live in Hawaii, one of the most militarized states in the world; this is important to know.

      But still, this is all besides the point. Just next time, try be civil; ignorant is a strong, strong word. Feel free to browse through my other articles. Mahalo.

      • Anonymous
        December 28, 2011 at 7:40 am

        That’s like saying the M9 or any other weapon is a widely used terriost weapon… Besides the point. What exactly is the point you are trying to put across…

      • ignorant and he took my money
        December 28, 2011 at 9:34 am

        The point is that Anonymous is a drug dealing lackey who has to promote gang enterprizes so that his master doesn’t shoot his family.

  32. Phoenixx Aloha chappel
    May 19, 2011 at 8:15 pm

    whoa this so wow. omega offensive

  33. Lono
    May 21, 2011 at 3:55 pm

    I as a Hawaiian was also disgusted by this DEfend Hawaii logo and also researched to find out what’s behind it. I have heard a lot of stories maybe rumors about the founders of this company and their motives and goals. Comes down to the fact that the images of violence and guns and disgracing Kamehameha and ali’i as looking like gangsters is absolutely hewa!

    In response, I have a solution to make it pono with a campaign to boycott such ignorant and misplaced logos and images.
    To the first person who posted or anyone else contact back here if you are interested to support, if not you’ll see it out by this summer ’11…
    Aloha e malama pono!
    Imua e ke kanaka maoli!

  34. Anonymous
    May 21, 2011 at 4:24 pm

    Not only dumb, but unoriginal. These guys did it years before…


    • ignorant and he took my money
      December 28, 2011 at 9:36 am

      More criminals. Anonymous, you stink.

  35. Anonymous
    May 22, 2011 at 7:36 am

    Most of the People who wear this are bleached hair ignorant children that honestly probably doesnt really care about hawaii….

    • Adam
      August 27, 2013 at 12:20 am

      Wtf does it matter about someone’s hair color you ignoramus. Thats like saying someone with tatoos is a biker/gangster/theif/hoodlum. Please leave your comments outside when you take your shoes off. Stay on toppic please. Aloha

  36. Anonymous
    June 20, 2011 at 10:36 am

    What I find disturbing about this “brand” is that it sensationalizes and undermines a legitimate cause. If the messages were somehow connected to the political, I would take notice. Instead it takes important issues like Sovereignty and reduces it to “We’re gonna F— you up!” Tying a cause to gang fashion diminishes that cause to caricature. Does anyone believe that the gangs of mainland US are a threat to the people in power – to their oppressors? Of course not. They’re just killing each other. If you could take all that violent energy and channel it into political action you would be a real threat to your occupiers / oppressors. The “designers” of this brand are even too chicken shit to take a serious stand in their About Us section.

    • Matt
      September 10, 2011 at 3:33 pm

      I agree with you, and I am sure that it is only a select percent that would wish the U.S. to leave hawaii . And once hawaii is sovereign again and has no State or Federal guidance, Anarchy will happen. Then business’s will evacuate. And all in all hawaii will just be a third world country begging for the Stablization needed for a state this size. I am an American an it is disconerning to see crap like this rise. But even so America its self is in a State of Distress. So maybe i should start a Defend America with With George Washington Holding a Club. We need Jobs, Less Gov involvement and Obama to be empeachd. But i guess soon enough there will be a revolt. DEFEND AMERICA!

      • ignorant and he took my money
        December 28, 2011 at 9:39 am

        Here we go. Another republitard sex slave. Bush and Cheney left the mess. You Republiturds continue the lie. Way to go, Typical Christians. Remember how you stole Hawai’i and banned the language? Good times…

  37. Anonymous
    July 2, 2011 at 3:58 am

    Ignorance is sad…our uninformed youth are the product of our values, and sadly education isn’t one of them.

  38. Anonymous
    July 15, 2011 at 1:40 am

    I’m a full Filipino who’s living on the island of Oahu & I find this also pretty whack. I’m still a young person in high school, but this Defend Hawaii brand now does offend me till’ i realized it. It does deface the importance of Hawaiian ancestry & such. Other might think that it’s cool & such just because it says “Hawaii” on it, but there are different clothing or whatever to do good for such things. Why not a simple shaka design on a shirt instead of someone with high rank & very important history holding up a M-14 Carbine. Or like someone said in one of the comments, put a spear or shield instead. I seen my friends wearing this & some of them Hawaiians.. Auwe.. I guess the younger generations are losing on the true focus nowadays.. Might as well just slap um on the forehead with a 2×4 while you’re at it. Haha. I remember Hawaiian Studies being taught at my old elementary school, but now at elementary schools, they don’t even do it anymore for the younger upcoming generations who’ll be occupying hawaii. Awkward thing was that my elementary school was a haole military school, but still embraced the Hawaiian religion. This is really some messed up stuff that these people are making on clothings & people don’t think it through. Should show pride some other way instead of offending people. Hawaiians are already being down the scale today in population compared to back in the past. Even though i’m not Hawaiian, this still enrages me..

  39. July 21, 2011 at 7:41 pm

    There, I fixed it.

    August 6, 2011 at 10:59 pm

    how can you defend hawaii if we already lost it. it should say fight for hawaii .but the only way we might get our land back is through war.not legal war the sovereignty groups are doing but military war. who’s ready to die?

  41. scott
    August 21, 2011 at 3:58 am

    Seriously…the Hawaiian culture is no different than any other stone age culture…they were conquered by white people with little resistance…the people who wear this clothing should go to Niihau live in a shack and wait for the monthly boat to bring them toothpaste. They’ll be begging to come to come back to our white society with electricity and plumbing. They want your culture to survive? They need to educate themselves. Your being bred out. Your gene pool gets smaller on a daily basis. None of the world knows your race still exist. It wasn’t just white people that screwed the hawaiians…it was our religion as well. That’s what we do. We are good at it, we’ve been doing it for over 2000 years.

    • September 10, 2011 at 5:29 am

      Hawaiian, is a way of life and culture Scott. You probably would not understand what that means. My family comes from Niihau and have lived there with no problems for centuries. Aloha is not a weakness as i stated before you don’t understand…

    • Anonymous
      December 27, 2011 at 9:46 pm

      Wow Scott you really are white…You white people will never understand the culture of anything polynesian! God gave everybody land to live and on..the white people were the only greedy race out of um all that werent satisfied with what they got…so they went looking for more and if there was anybody on the land they killed um and claimed the land for them selves…plain and simple! if not by force,then by some other deathly way…and i will leave you with this….your white explorers that came to hawaii and in their eyes,couldnt believe how we were surviving, tried to change our way of life maybe because they thought we were doomed because we didnt live like the white people…WE HAWAIIANS WE NOT SURVIVING…..WE WERE THRIVING!!!!! …….And to all you people getting all nuts over this Defend Hawaii crap…if you were making as much money as them selling these shirts you wouldnt give 2 shits about hawaiian culture…you would just be looking for the next way to make more money!!! i dont agree with some of the designs,but oh well its just tshirts!!!!! itll phase out until the next design….And Scott…its ignorant white people like you who are the motive behind this whole DEFEND HAWAII design

      • Anonymous
        January 5, 2012 at 7:26 pm

        dats a good 1 “IGNORANT WHITE PPO” Like U.

      • Anonymous
        April 15, 2013 at 2:57 pm

        I’m a middle school teacher on the Big Island, and the brand really speaks to a few of my boys (they are 13). I asked them what they are defending Hawai’i from. Is it Haoles? Can’t be, damn near everybody in the state is hapa.. They said it was zombies. In all seriousness, it’s about a gimmicky t-shirt designer exploiting and degrading an abused and frustrated people, marketing, and $. Always about $. Defend Hawai’i from ice, ignorance, kooks, poverty, child abuse/neglect, and racism. Defend it with aloha, not fists and rifles……

      • Pololei
        April 15, 2013 at 3:34 pm

        Middle school teacher, I believe you’re closer to the truth than most here. I think, though, that you’re aware that for many of our local racists, ‘haole’ is the equivalent of ‘white nigger’. I don’t want darker middle school children called or thought of as ‘little tan niggers’, so maybe you could discourage the use of ‘haole’. Yes, I do know ‘haole’ can be used purely descriptively and inoffensively, but I think you and I both know what I’m talkin’ about… (the dead) Frenchy Desoto, Haunani Kay Trask, Bumpy Kanehele…

  42. Matt
    September 10, 2011 at 3:23 pm

    When I look at DH’s logos, i perceive it as not a message of defending the aloha spirit, but more of Defending Hawaii from the the U.S. Military. One logo has the Hawaiian Flag upside down, any Standard that is flown upside down is to annouce a state of emergency. Such as an invasion etc… Another has king Kamehameha holding a military rifle, I see this as a form of revolt towards the military. And lastly The King sporting a Blood Scarf, that could be a message to all the punks/disgruntled youths of Hawaii to promote violance in thier cause. I my self am a United States Marine Stationed in Hawaii, and more times then not I hear about the hostilites from people that sport this logo, not just to Haole’s but to anyone in the military. My wife is from hear and I have spoken with a lot of her family about the anamosity between the locals and miltary in general. I have a little intelect and have observed the types of people that sport this brand for a while. And if it is what the producers of this brand say. That they are reping the aloha spirit and the values of hawaii then i must be completly ingnorant. And i can only imagine what the youths See this as.. and i can gaurantee when they see logos such as this they dont think about the aloha spirit but rather the violence in it and feel cool sporting it.

    • ignorant and he took my money
      December 28, 2011 at 9:48 am

      LOL. You completely missed the red rag. Just like idiots who buy the “Skin” label or the “88” label. I see brown morons who put “Skins” on their vehicles and don’t realize they are supporting hateful Nazi.
      The red rag is out and out gang related. DH is helping perpetuate the mainland’s continued legacy of slavery.
      Wake up!The Hawaiian youth is being draggef into the “color” war and drugs/violence culture.

  43. Keliiaumoana
    September 16, 2011 at 5:39 pm

    Hawaii has been raped and exploited for over 117 years. Everything you don’t like about Hawaii has been caused by outside influences. If someone wants to show a little passive resistance and pride by wearing this logo then what’s it to you? The money didn’t come out of your pocket.

    • ignorant and he took my money
      December 28, 2011 at 9:50 am

      It’s that the red rag is the symbol of gang oppression, that’s what it means. It means that the drug wars are coming to you and you will soon understand what the red rag means to peace and aloha.
      Wake up!

    • Ashley
      January 5, 2012 at 1:38 pm

      I love this!

  44. Shay
    September 21, 2011 at 8:42 pm

    Umm… Thats def not a “crip rag”

  45. Shaenna
    September 21, 2011 at 8:47 pm

    Not a fan of the brand, doesnt offend me but i wouldnt wear it… Also, red is definitely not a crip rag, nor is that an AK or an m16, its an m4

  46. Anonymous
    September 23, 2011 at 12:00 pm

    defend hawaii is a rip off of defend brooklyn…..goggle defend brooklyn..

    • ignorant and he took my money
      December 28, 2011 at 9:51 am

      And you are a waste of oxygen.
      Wake up!

  47. October 8, 2011 at 8:12 am

    Most of you are not even Kanaka Maoli. You are free to have an opinion but saying you are a hawaiian is comical. Just looking at the sheer stupidity that comes from your mouths you probably are some blend of Micronesian and Filipino or more better odds are a haole. I am Kanaka and I wear this brand 7 days a week proudly. My father is full kanaka and he wears it proudly. as two adults who both graduated Kamehameha (81 and 02) we support this brand to the fullest. It can be offensive to those who have no idea what it stands for but educate yourself and then keep your opinion to yourself. I have had some strangers walk up to me ask me if I am in a gang, most were haoles that have no idea or some silly tourists. Being a brown boy with choke tattoos is gonna automatically make old haoles feel nervous.

    Making statements about us losing our land is completely absurd. We never lost it. It is illegally occupied by disgusting haole christians who spread their message of hate to lands that are not theirs. I think a radical and aggressive approach by wearing things like this is what is needed in making a statement that this is STILL and ALWAYS our land. We practice aloha daily to anyone that we meet but if you cross us the wrong way or act dumb we will break your face. Many younger people do not have a way to express that they love our land and defend it. I have seen people as far as Australia and Japan wearing the shirt and they will tell you “yeah I am not hawaiian but the message this shirt gives off lets others know to respect the islands and share aloha.”

    • Anonymous
      December 28, 2011 at 12:36 am

      Too encourage our keiki to hold a gun to make it right to be a Hawaiian is hewa. Our children should go through their life never having to see violence that guns bring. Even in war, seeing someone’s life end brings no joy or satisfaction.

    • Anonymous
      December 28, 2011 at 9:22 am

      Meador, where do you get your strange rants from?

      Queen Kaahumanu ‘Christianized’ Hawaii well before ‘the missionaries’ hit the beaches.

      Did a white drop you on your head before you staggered into kindergarten?

    • ignorant and he took my money
      December 28, 2011 at 9:57 am

      For you to promote the company that promotes the red rag shows that your father teaches his kids to be slaves. Slavery is a badge worn 7 days a week. Congratulations for being smart and stupid. I hope your shirts can cure stupidity because the orginal founders of the Islands were not full Hawaiians.
      Wake up!

    • Koakāne
      December 29, 2011 at 1:18 am

      Oh…He kanaka maoli ʻoe?! Aia i hea kou mālama no ko mākou kūpuna? E like me Kamehameha, kēlā aliʻi ma luna o kou mau pālule? Pehea kona manaʻo? Aia i hea ke aloha ma luna o kēlā pālule? Oh….thatʻs right, ʻaʻohe ke aloha. My braddah, how do you know that these people commenting are not kanaka maoli? Im pretty sure there are just as much kanaka maoli that are against this as are the haole. I myself an a Native Hawaiian and proud of it. Kamehameha Schools Class of 2010. Yes, I am young, but I know well enough to say that this brand isnʻt and will never be associated with the terms ALOHA and TRADITIONAL. I have nothing against you. You can make your own decisions. But donʻt use this shirt as a symbol or reflection of our culture, ke ʻoluʻolu. You know as well as I do that it is not pono to remove our kūpuna from such high places and manipulate them to fit whatever people want. “E ‘olelo pono kakou, e hana me ka ‘oia ‘i’o.” Mālama pono. Shootz!

  48. October 8, 2011 at 8:14 am

    how can you defend hawaii if we already lost it. it should say fight for hawaii .but the only way we might get our land back is through war.not legal war the sovereignty groups are doing but military war. who’s ready to die?

    I spent 8 years fighting FOR the US. I think I am ready to spend the rest of my days fighting for my islands and dying for them.

    • Anonymous
      December 28, 2011 at 12:38 am

      No. Our children and grandchildren should not have a gun glorified as a way to be Hawaiian.

    • USAR
      December 28, 2011 at 10:10 am

      Meador, are you talking ‘car bomb’ dying or incessant chatroom flogging.

      Will you sponged up at a Schofield Barracks quad or will your neighbors notice a foul stench coming from your basement as you lay post-rigor over a keyboard?

      I’m guessing the latter.

      • Anonymous
        December 28, 2011 at 1:17 pm

        no basements in Hawaii. USAR = troll

      • USAR
        January 12, 2012 at 11:39 am

        Anon, you must not know much about Hawaii. We don’t live in grass huts, wear grass skirts, and push people we hate off the Pali. (Well, as to the latter, there have been some horrific drug-related killings of the innocent and not-so-innocent up there.)

  49. October 8, 2011 at 8:16 am

    Anonymous :
    Most of the People who wear this are bleached hair ignorant children that honestly probably doesnt really care about hawaii….

    Spoken like a true haole that has no idea. I do not have bleached hair. I did K-12 at Kam and spent 8yrs in the Army and got a B.A. in Art History and Marketing while in. You need to open your eyes.

    • USAR
      November 14, 2011 at 9:49 pm

      “Spoken like a true haole that has no idea…” Spoken like a true racist who has no idea. “Kam”? Figures… The one school in America with the most racist admissions policy. And their alumni have no clue. -A racist who speaks better and eats better, but a clueless racist none-the-less.

      • December 17, 2011 at 10:55 am

        You are absolutely misinformed. How is it a “racist” policy of admissions? Why you made because you cant take your dirty little haole kids to a school? How does it feel to be singled out or excluded? Get over yourself.

      • kunia
        December 29, 2011 at 11:14 pm

        E USAR, Hupo ‘oe no ho’i

    • USAR
      December 28, 2011 at 10:16 am

      “…and spent 8yrs in the Army and got a B.A. in Art History and Marketing while in. You need to open your eyes.”

      The last sentence is indeed true. Anyone can claim to be – or claim to’ve accomplished – anything in cyberspace.

      For example, “…I do not have bleached hair. I did K-12 at Kam and spent 8yrs in the Army and got a B.A. in Art History and Marketing and I have a ginormous johnson.”


    • kunia
      December 29, 2011 at 11:13 pm

      Kam? ‘a’ole, Kamehameha!…IMUA KAMEHAMEHA A MAU LOA AKU!

  50. Maile
    October 26, 2011 at 2:55 pm

    First of all, I am a young Native Hawaiian and I have served in the U.S. military for 8 years. I got into a huge debate over defending the “Defend Hawaii” logo/ clothing line. I was born and raised on the west side of the island of Oahu and thought “Yeah that’s a cool sticker or shirt or whatever” but then someone I know in the service said “that logo represents the soveriegn Hawaiians out on the west side who hate the miltary”. Oh if I never like go off!!! So I spent some time trying to research the brand along with asking a few of my friends even some that moved mainland for their opinion.

    Though I support the brand, there are some logos that “Ay my papa would not approve of!!” i.e King Kamehameha with the blood rag over his mouth. Whoever came up with that design, E hilahila aku ana ‘oe ‘ia kanaka maoli! (You are shaming Native Hawaiians!). and the use of the M-4, a little violent for my taste, but hey it sells. Though I support and appreciate what the designer’s intentions behind the “original” Degend Hawaii logo (check out this link: http://community.bjpenn.com/profile/MIkeMalone) what I do not support is how young Hawaiians or locals of Hawaii for that matter are perpetuating the brand! We as Hawaiians have to provide awareness and education for those who are not from Hawaii and stand up for what the Defend Hawaii logo stands for or we all know that “perception is 99% reality”. In time the Defend Hawaii Logo is going to be right up there next to the rebel flag and swastikas. These sysbols were not originally meant to represent concepts of racisim and hate however ignorance and unawareness turned them into some of the most controversial symbols known to all humankind. Yeah, yeah this may sound a little extreme but it’s the truth!

    So all I can say is get educated about Hawaii. Learn the history before you make judgement. And to all young Hawaiians who wear Defend Hawaii shirts and represent the brand like little gansters you better think about our people and what they have endured over the past 120 or so years. We need to unite and use all the negativity and turn it into something positive. It’s what Aloha is all about right? Lets make it right, spread the word and live pono!

    • ignorant and he took my money
      December 28, 2011 at 10:03 am

      You got it, spot on. However, supporting these guys helps further the red rag cause. The DH guys have to pay taxes to the mainland bloods. Its just a matter of time before the drug war hits really hard and safety will be a game of chance.
      Wake up!

  51. Maile
    October 26, 2011 at 3:16 pm


    Mahalo Nui Danny Carvalho to turning me on to this video!

    • Anonymous
      December 28, 2011 at 11:54 pm


    • Anonymous
      January 4, 2012 at 8:52 am

      What a great message!! I love it! mahalo for sharing!

    • Kai
      June 29, 2014 at 8:55 pm

      Aloha & Pono that’s what Hawaiians are really about. Spread Love stop hate

  52. Fark Yu
    November 25, 2011 at 3:34 pm

    Who gives a crap!? Ask these wanna be MMA fighters feel though when they wear this shit. Just another local tshirt company that will go out of business or resort to selling stuff at the swap meet. Remember ‘Ainokea’!?

    • Joel
      December 27, 2011 at 4:40 pm

      Even if you’re not Hawaiian! :)

  53. Anonymous
    December 3, 2011 at 1:04 pm

    This topic is definitely touchy, but please allow me to share my (relatively) unbiased opinion. First off, I am neither Hawaiian nor White but I was born in Hawaii. I grew up learning about the history of our islands, and like every other local I grew a distaste for ‘haoles’. I was never a fan of this brand because, like everyone else, I felt disrespected. Hawaii is my home and I hate to see it being degraded this way. Regardless of what the message this brand conveys, I feel like it could be translated a different way. There’s no need for the gun or the ‘crip’ rag, those are honestly just “hype”. It looks cool, so it sells. But am I gonna start a fight with anyone who wears this brand? No. Whether a local or a white guy wears it, it wasn’t my money spent, I’m not representing the brand – it’s not my problem.

    But the problem I do have is when it gets racial. Being brought up in Hawaii, people automatically thinks it’s okay to say “F*ckin haole”. Regardless if “haole” is a non-negative term, locals throw it around like it is. A white guy cuts you off? First response – “F*ckin haole”. A white couple makes a scene at the restaurant? First response – “F*ckin haoles”. Admit it, if you’re local you’ve said this phrase multiple times with no idea that, hey, maybe that’s a little racist. But for some reason, many locals thinks it’s alright to say it. It’s as ignorant as the person you’re saying it to. But in our defense, there are some non-locals out there who hate on locals just because they think we’re ‘unedcuated’ or think they’re better than us just because their white. Well, THE HELL WITH THEM. They obviously haven’t been here long enough to get to know the amazing people who live here – they’re letting their ignorance get in the way. But for locals to retaliate and call them a “stupid haole”? By going around calling every white person who gets even on your slightest nerves a haole? Come on. THINK ABOUT IT. Racism is racism.

    • December 3, 2011 at 2:43 pm

      Thank you for this comment! Great insight.

    • December 17, 2011 at 11:04 am

      Racism is racism and it is everywhere. To think something so simple as a logo and a message of pride and not taking crap from haoles and those outsiders who come to OUR (Yeah meaning all who are born and raised here) Islands is a message of “hatred” is funny. I see not just “punk bleach hair keikis” wearing this. I wear it proudly. My GF who is Israeli and definitely not a local wears it because she supports the rights of us all as Kanaka Maoli to represent and fly our true flag proudly. I yell “fckin haole” probably 10 times a day. It is no different then living somewhere and yelling “stupid gook driver” Does it make it right? Maybe maybe not. Who is anyone to judge my freedom of speech… At least I earned it unlike most who just bad mouth things and over step their freedoms and forget who gave those freedoms to them.

      • Haole Wood
        December 17, 2011 at 10:33 pm

        Hey – this is coming from a haole who’s only lived here for five years. I have educated myself on the history of Hawaii since moving here (very little is taught on the mainland) and I think the original people of Hawaii have every right to be pissed and angry and I don’t have a problem with the message “Defend Hawaii”. What I don’t like is the machine gun image. Not because I think it will be used on outsiders, but because my experience tells me that those who turn to the gun just wind up using it on each other. I’m from Baltimore where there has been over 300 murders a year, almost one per day, and it’s mostly black on black crime. If the people who live by the gun in that city used that energy to better their community or even turned the violence towards outsiders, then you’d see some changes. But inevitably it becomes about drug turf or taking someone’s $150 sneakers and the entire community suffers. I would hate to see Hawaiians go down that road. Defend hawaii, but do it by bettering your community and educating hoales what their people have done to your people in the name of capitalism and imperialism.

      • Anonymous
        December 18, 2011 at 12:09 pm

        *…and educating hoales what their people have done to your people…*

        Such as? Next thing you’ll be spreading that age old myth about whites putting smallpox in blankets given to Indians.

        *…or even turned the violence towards outsiders…*

        What is wrong with you?

        *Haole Wood*… You know for many ‘haole’ means ‘white nigger’ right? Are you a ‘white nigger’? OK.

      • ignorant and he took my money
        December 28, 2011 at 10:18 am

        When you support that red rag, you are a slave to that rag. You completely overlooked the red rag. You got your Israeli girlfriend taking the red rag to her family. Way to go, stupid. The blacks will be terrorizing you when you stop paying taxes to them.
        Wake up!

  54. Anonymous
    December 17, 2011 at 8:33 am

    Let’s not kid ourselves… ‘haole’ for most folks means ‘white nigger’.

    And if that’s the way many want to label whites in general, just think how they really feel about… well, you know.

    • December 17, 2011 at 10:58 am

      You really do not want to know how real kanaka maoli feel about most…

      But to be honest from many true hawaiians we could care less about you. It is what you bring to our islands with your disgusting religions that tell us not believing in some stupid guy on a made up cross dying is bad. That we should conform to your standards of living. That is what we despise.

      • Anonymous
        December 17, 2011 at 9:02 pm

        I didn’t ‘bring’ anything to ‘your’ islands. Who’s makin’ you conform to what? You’re free to run around worshipping Pele and Maui all you want. Most of us Hawaiians and non-ethnic Hawaiians will just think you’re crazier than batshit, but, hey, it’s a free country. Have at it.

      • ignorant and he took my money
        December 28, 2011 at 10:22 am

        Jordan, you are right about what the haole ended up doing. But really, Anonymous. No wonder your boyfriend slapped your mom.

      • kunia
        December 29, 2011 at 11:04 pm

        No laila, e wala’au ‘oe ma ka ‘olelo Hawai’i wale no ina ho’okae ‘oe i na mea haole

    • December 27, 2011 at 9:11 pm

      HAOLE – the meaning

      HA – meaning breathe and voice

      OLE – meaning false

      HAOLE – False breath aka LYING……………..That is where the word Haole comes from, talking about the white man that come to the islands during the overthrow and lied about what they said they were going to do. There were immigrants from all over the world during the major plantation era, people from countries where they are “White”, people have now generalized all white people as Haole.

      • Anonymous
        December 27, 2011 at 10:22 pm

        Sorry, Jordan. That old bit of racist nonsense has been long dispelled by those who understand the Hawaiian language. I’m not implying that you’re a racist, but that you do a disservice by repeating it. Real racists – and oftentimes partial-ethnic-Hawaiian supremacists – love to keep it alive.

        Jordan, whites were living and very well established in Hawaii more than a hundred years before the ‘overthrow’.

      • lei
        December 27, 2011 at 10:30 pm

        No, it means without breathe because the foreigners did not greet each other on the nose like the Hawaiian people did.

      • December 28, 2011 at 10:05 am

        I guess I was always taught differently

      • Kumu K.
        December 29, 2011 at 11:19 am

        Nah Jenkins we were taught, it was “with-out life.” Don’t worry buddy we think your Hawaiian. Just don’t pull this kind of crap with your clothing company.

      • kunia
        December 29, 2011 at 11:09 pm

        ‘a’ole. haole vs ha’ole. e pili ana ia Kamapua’a, “He haole nui maka ʻālohilohi (FS 201), a big foreigner with bright eyes [referring to Kama-puaʻa, the pig demigod]. ” mai ka wehewehe.org

      • Adam
        August 27, 2013 at 12:51 am

        Thank you Lei, I was going to correct him on the, sharing breath thing. Good call.

        So since were on the subject, I’m on west side of the island and I haven’t tried to “fit in” or want to be something I’m not. My good friend of about the past 10 years is a local, and I have listened and tried to learn as much about the culture as I can. He has taught me a great deal about respect and just brushing off the little stuff. For instance life is too short, you could die tomorrow, so that guy that cut you off shouldn’t piss you off ECT. With all of that said, ever since I’ve moved here I have met some awesome, welcoming locals that have taken me under their wing. And I have seen some really really arrogant, ignorant white people. They piss me off more than anything because alot of the white folks don’t respect anyone. NOT JUST whites. But my people make me sick too. Just know that not all of us are the same. Don’t let one bad apple spoil the bunch. Also, the past is the past and I know you should hold on to your heritage, just don’t hold a grudge. I respect the locals I just don’t understand that if I say good morning or smile at someone I get called a fucking haole. If I’m an ass same outcome if I’m polite and respectful same outcome(besides my second family here). If I’m a haole and kamehameha says I shouldn’t tread in these waters than I shall be taken by a shark. Aloha

  55. Joel
    December 27, 2011 at 3:43 pm

    I usually hate threads, but this has been a good one, relatively speaking. I’d like to put in my two cents, and I guess it’s only right that I provide you with my personal background so you can shape your own opinions about what I’ve posted. I’m from California, but came to Hawai’i in 2007 to study anthropology (canoes in Vanuatu) at UH under Ty Tengan, the first kanaka maoli to earn a PhD in anthropology. Before him, Hawai’i, it’s people and their culture were shown to the outside world through a colonial lens– through the religious, economic, and military accounts of foreigners that eventually helped facilitate the illegal overthrow of the sovereign Hawaiian government. Later, Hollywood would play its part. Anthropologists, too, were responsible, since their “science” at the time was little more than documented racism (Sorry, Anonymous, we did give smallpox-infected blankets to Native Americans). Thanks to people like Ty, anthropology has been revolutionized, democratized, and re-occupied by indigenous voices. I think whether you’re a Hawaiian or not, if you know the injustices of its colonial past, it’s an exciting time to be in Hawai’i, and I feel like Hawaiian sovereignty is closer to realization than ever before. I hope I’m here to see it.

    I’ve seen these shirts around and have always wondered about them. They make me cringe. After finding out it was simply a sales pitch, I was offended; it misrepresents Hawaiian culture and exploits it simply for profit. A local business should know better, but I think the real problem is education, not only on the part of retailers, but on the part of people who wear the products. Even the Royalty Streetwear Company’s mission statement expresses conflicted ideals that do little more than imply threats of, I assume, racial or ethnic violence. It’s not progressive and it’s not productive, and, in a haole’s opinion, it doesn’t seem Hawaiian either.

    I’m boycotting the business and its products.

  56. Naea
    December 27, 2011 at 7:59 pm

    I am of Ali’i bloodlines.
    I think the overthrow of the Hawai’ian monarchy was illegal.
    I believe the Hawai’ian people deserve autonomy… however…

    I don’t believe wearing a designer T-shirt helps anybody except the manufacturer and seller.

    I believe the design to be purposefully offensive, created to be provocative.

    I think the young male demographic that is the target of the manufacturer’s marketing loves purposefully offensive, provocative clothing and probably would buy anything with a gun on it, which is most certainly why it is part of the design.

    I think it is sad that people spend their money purchasing such nonsense.

    I believe that anybody who thinks they look good wearing such a shirt needs a reality check.

    Finally, I believe that the shirts would make wonderful targets for me to shoot with my M-4.

    • Naea
      December 28, 2011 at 6:43 am

      By the way… the company website describes their logo as an “AR-15″, which is indeed what the silhouette looks like, not an M4-A1, as some have previously asserted, despite the stock configuration.

      • Kumu K.
        December 29, 2011 at 11:16 am

        What unbelievable!!! Now tell us about your research about the point of this article.

    • December 26, 2012 at 2:42 pm

      excellent points about the design’s intentions and marketing scheme.

  57. Anonymous
    December 27, 2011 at 9:47 pm

    Im hawaiian.who lives in.kapolei hawaiian homes and my ohana and I think u are all ignorant.

    • Anonymous
      December 27, 2011 at 10:08 pm

      All of us? Im Hawaiian and My family lives on Hawaiiian homestead on Hawaii Island

      • Anonymous
        December 28, 2011 at 12:31 am

        Then it is poho not pono that anyone thinks this is okay for our kids.

  58. Anonymous
    December 27, 2011 at 10:05 pm

    Anonymous :Wow Scott you really are white…You white people will never understand the culture of anything polynesian! God gave everybody land to live on..the white people were the only greedy race out of um all that werent satisfied with what they got…so they went looking for more and if there was anybody on the land they killed um and claimed the land for them selves…plain and simple! if not by force,then by some other deathly way…and i will leave you with this….your white explorers that came to hawaii and in their eyes,couldnt believe how we were surviving, tried to change our way of life maybe because they thought we were doomed because we didnt live like the white people…WE HAWAIIANS WERE NOT SURVIVING…..WE WERE THRIVING!!!!! …….And to all you people getting all nuts over this Defend Hawaii crap…if you were making as much money as them selling these shirts you wouldnt give 2 shits about hawaiian culture…you would just be looking for the next way to make more money!!! i dont agree with some of the designs,but oh well its just tshirts!!!!! itll phase out until the next design….And Scott…its ignorant white people like you who are the motive behind this whole DEFEND HAWAII design

  59. Anonymous
    December 28, 2011 at 12:30 am

    This is bad. There are so many things already working against Hawaiians. Our keiki do not need this.

  60. pililani
    December 28, 2011 at 12:35 am

    You definately are NOT the only offended Hawaiian. I proudly proclaim, He Hawai’i Au. Its more than just “I am Hawaiian” – but I am HAWAI’I & everything that encompasses what Hawai’i is. I only like one of their shirts, “Defend Pauahi” with her picture & a mahalo on the back. But 99% of it is disrespectful & discraceful to our culture, our people & ancestors.

    December 28, 2011 at 5:22 am

    Before everyone starts jumping off the Pali like Lemmings, has anyone contacted the owner of DH and questioned him or her of his or her motives for printing the logos as such? Is it politically motivated? We don’t know but we’re blasting this business for its First Amendment right to freedom of speech.

    Not to keep this thread going but remember, there were and are men and women representing the 50 states in our Armed Forces that defend that right, regardless of whether or not you agree with it.

    Just saying…

  62. Anonymous
    December 28, 2011 at 7:33 am

    It’s A M4!!! Also known as a AR 15! Which the US military use. I should know I’m in it. Now if your gonna promote something like this you should at least know what the heck your talking about. I’m not Hawaiian but I am adopted by a Hawaiian family, and I choose to defend not only my family and Hawaii but all the USA. Look at the big picture and don’t be so arrogant.

    • Naea
      December 28, 2011 at 11:27 am

      Then you don’t know much if you think an AR-15 is the same thing as an M-4. The AR-15, also known as the CAR-15, is Colt’s semi-auto, CIVILIAN version of the military M-16 with a full sized barrel. Colt also makes a civilian version of the M-4, called the Colt M-4, which is a carbine length version of the AR-15. If you are in the military, your duty weapon is definitely NOT an AR-15, which lacks select fire. The logo in question COULD also depict either an M-16 A-1 or an M-16 A-2, except that the company claims it is an AR-15, and as the only physical difference between the three weapons would be that the AR is semi-auto only, and you can’t tell that from looking at a silhouette, I’ll have to agree with them that is what it is. It has a full sized barrel and therefore CAN’T be an M-4, civilian or military. Learn your weapons.

  63. December 28, 2011 at 8:17 am

    Wow, all I can say is how disappointed our Queen would be if she were alive today…It is because of her, many Hawaiians still are alive today. If you younger Hawaiians want to know how you are still here, maybe you should know that our Queen DID NOT WANT ANY HAWAIIAN BLOOD TO BE SPILLED IN ORDER FOR US TO LIVE…..It is only by the graces of our Ali’i that we are here in 2011….I will always be grateful for our Ali’i that thought of us now, even before we were born….My son Manokalanipoemakanaokamalu will know the truth about his native country and I shall continue to perpetuate Aloha and being Pono as a way to HONOR our Ali’i and our Kupuna….

    • USAR
      December 28, 2011 at 10:05 am

      “…It is only by the graces of our Ali’i that we are here in 2011…

      Well, actually it may be by their grace and that of the United States Navy and United States Marine Corps.

      Hawaii never existed in a vacuum. If you and your fellow American citizens are not speaking Japanese and worshipping the latest Japanese emperor a small nod to those other two groups might be nice.

      ganbare, tomodachi(s)!

      • Anonymous
        December 28, 2011 at 10:48 am

        All I can say is that I believe my entire ohana is alive today because our queen believed the United States would restore Hawaii’s kingdom from the citizens that were committing treason by not obeying their own president. Is that something the U.S. is proud of….I think not, those men should have been arrested and prosecuted to the fullest extent of US law but that is all pau now….the only thing I know is that I will always acknowledge and appreciate that our Ali’i, our kupuna thought of us here now and I am grateful that I can feel their Aloha to this very day….

    • Donna Makaiwi
      December 28, 2011 at 11:13 am

      Noticed your name (Theresa) and then your message and couldn’t agree with you more… And because of some of my family history and photos that I have today, I know that Lili’u lived true Aloha…although she did not agree at first with what my great great grand uncle did as Minister of the Interior, she still loved him and forgave him, and he likewise loved and defended her AND the kingdom…there is SO MUCH behind the history that many don’t realize, and much more behind all of the messages that some are trying to portray, but the bottom line is that however we do it we should honor our great leaders because they deserve our utmost respect. And violence at this time, is not the answer. We have too many Hawaiians paying the price already, we don’t need any more in prison or in places where they don’t belong. We need to remember who we are and work together to make things better for our Keiki and our Mo’opuna…

      • Donna Makaiwi
        December 28, 2011 at 11:16 am

        Although we cannot completely change history, there are things we can do…

      • Anonymous
        December 28, 2011 at 11:26 am

        Aloha Donna, I believe you are a relation, my grandmother was Eliza Kaui Makaiwi Naipo, my mother Kaui Lynnette Naipo Neves……Growing up part mainland/part Hawaii has really given me a greater perspective for myself, and more importantly my son. Although we are in California again, he was conceived in Olowalu, Maui the Island of our Makaiwi kupuna and I am very proud of that….Mahalo for your Aloha and support, I can only speak what is in my heart and spirit and I know our people can rise above and truly be the great nation that we STILL are…. Aloha No Theresa Keohunani

  64. Wade
    December 28, 2011 at 8:56 am

    One word: EDUCATION.. Born raise hawaiian, I find the un-educated can’t make sense of their actions. Most base on 1. ignorance 2. emotion (other influence). I find pride and humble by reading history. MOST don’t relate back past 50 years.. Hawaiian is an culture like the heaven culture. It does not matter ones ‘blood’, we all ambassadors of Aloha. This is the same B/S as ‘Ainokea’ stunt. I don’t know why its soo cool to not care.. like I said, its from the darkness (ignorance) that stray people from the light (knowledge). Hawaiians needs to seek the fruit of the spirit to know what true hawaiian is really in core. Stop allowing the enemy win, it all starts from the mind. We can be great, we just need to believe we can and act on it no matter we feel.

  65. patty
    December 28, 2011 at 8:58 am

    smh, no can. although this company is degrading our culture, there are others who are doing the hawaiian culture justice. anyone heard about http://www.hifinest.com/? they make awesome apparel with respect to our alii WITHOUT guns :)

  66. napua
    December 28, 2011 at 9:24 am

    i am very offended hawaiian

  67. Randy
    December 28, 2011 at 9:34 am

    I met a guy who was sporting this logo around like it was the coolest shit in town. He was from Oahu living on Maui at the time. I really couldn’t understand what he was so proud of. I was actually quite ashamed to be seen with him wearing that line. It Is disrespectful to Hawaiians and our ancestors. They are clearly targeting a specific group of people to wear these designs and if what they started was meant to be honorable they have truly lost their focus. I WILL NEVER support this company and nor should you.

  68. Nalu Gurl
    December 28, 2011 at 9:41 am

    I almost bought the N.W.A shirt they sell only because it had a pic of our alii on it. I was completely oblivious and ignorant to the message their sending out. I dont know much about sovereignty but i sure am glad that it is America that we are a part of.

  69. December 28, 2011 at 9:47 am

    This is absolutely wrong and should be banned in public schools. As a transplanted Hawaiian now living in Texas, you cannot wear clothes like this and the kids would be sent home. Personally the Hawaiians are fighting for survival of the culture and not for harm to others and chaotic lawlessness.

  70. Lei
    December 28, 2011 at 10:04 am

    A’ALE HIKI! HELE OE E “DEFEND HAWAII’ I AMELIKA” with that kind of message Hawaii doesn’t need that kind of message! We have freedom of speech but c’mmooonnnnnn! This is just disrespectful to me being someone from Hawaii and of Hawaiian blood… LOOSE MONEY! May you not prosper with these and may it teach you a lesson and all those who support you with these designs!

  71. December 28, 2011 at 10:08 am

    This is very sad indeed, for those young native Hawaiians who are supporting this militant campaign. Hilahila to them, for they ignored or perhaps never been taught by their Kupuna, an old Hawaiian proverb, that holds dear to every Native Hawaiian, before the Haole(s) came to our shores. This proverb was held dear by most Ali’is of our beloved spiritual land, of which, the Aloha Spirit became the first law of the islands. My Tutuhine, often said this proverb as a reminder of who we are as Hawaiians. “Beware of what or whom you hate, you will Become.” These young militants have decided to forfeit their Native-Hawaiian heritage and Pono mau ana, to become the same as their enemy. Not out of Aloha but out of Hate they promote this ungodly campaign.

    • Joel
      December 28, 2011 at 1:06 pm

      Not just hate, but worse: money.

  72. December 28, 2011 at 10:08 am

    For some reason, all this time I thought it was the logo for Hawaii National Guard, lol.
    I will never support these idiots and wear their garbage.

  73. Maelani Moore
    December 28, 2011 at 10:15 am

    First of all…what is Hawaii needing defending from? There is just so much ignorance nowawadays….many people especially the young here in Hawaii make me ashamed of being born and raised here….always just wanting to jump on some band wagon because it pertains to Hawaii??…Get educated and know what you’re representing!!!

  74. Anonymous
    December 28, 2011 at 10:19 am

    I am not Hawaiian but totally support this brand. I think we should kill all non Hawaiians and get the alii put back in charge and figure out how hawaiians going buy back all the land that they sold to the white people.

    • Anonymous
      December 28, 2011 at 6:49 pm

      So if you are not Hawaiian and you want all non Hawaiians killed sooooooo i guess youre gonna kill your self? Smh idiots i swear pls think before you speak…

  75. Anonymous
    December 28, 2011 at 10:35 am

    i know the people who run this business. i also know that the company’s aim is to show passive resistance to the systematic destruction of a proud culture’s homeland. it has NOTHING to do with gangs, terrorism, or violence against honest tourists or visitors to the aina. and im willing to bet that if ancient hawaiians could speak today, they would whole-heartedly support this kind of verbal, non-violent resistance to a system that has (for lack of a better word) raped and decimated the place I and so many others call home.

  76. Anonymous
    December 28, 2011 at 11:19 am

    Defend Hawaii….please….we first need a “Hawaii” to defend. Look at the people of Hawaii; littering, dealing drugs, robbing stores, killing people, the list goes on and on. How can they say they are proud of “our” way of life, we are nothing like our ancestors who worked hard, who provided for their families off of the land & who thrived before the Westerners introduced their ways. What values are they talking about??

  77. JohnDoe
    December 28, 2011 at 11:27 am

    I agree with the overall message of this article but just a correction. It is not an AK47 sillouette, it is an AR15 which is an American made weapon. The AK is not a european weapon either, it was produced by the Soviets and the Chinese. But yeah I agree that this entire clothing line is offensive.

  78. Joel
    December 28, 2011 at 11:36 am

    In light of Hawai’i’s continued illegal occupation, racial and ethnic divisiveness is understandable, but it’s also destructive to a movement toward sovereignty. DH’s message is polarizing, but it also implies that they’ve established some criteria for identifying who is and is not Hawaiian. I don’t mean Hawaiians don’t exist, but Hawaiians now are not the same as they were a century ago– another colonial tactic, but one that has worked to breed divisiveness and confusion about who’s in and who’s out. And who’s to decide. Should a clothing company decide, even if it’s owned by kanaka maoli? Look at their website and click on “gallery.” What are the cultural influences espoused there by those deciding who’s Hawaiian? Do these images reflect and build upon what “Hawaiian” is? And what about DH’s mission statement:

    To Defend Hawaii, is to defend the spirit of aloha. It is the resolve, accomplishment and state of mind, that is perpetuated through our culture and traditions. So that generations to come will live in our footprint. No where on God’s green earth can mirror the unconditional acceptance and support we show to family and strangers alike. It is our duty to preserve this spirit. To Defend Hawaii is to defend aloha; by any means necessary.

    “By any means necessary” doesn’t make sense today; it sounds extremist. Why does “unconditional acceptance and support” and aloha have to be eerily overshadowed by threats? “By any means necessary”– ANY means? Are you sure? I assume this is a message to haoles, but what if other Hawaiians didn’t agree with you?

    I don’t really think DH is extremist, but I think they’ve adopted the urban gangland divisiveness of their obvious California fashion scene and plugged it into a sense of their own Hawaiian cultural identity that they characterize as under threat because, in reality, they’re having difficulty identifying what “Hawaiian” is today. They’re trying to fill a void in a meaningful way that makes things black and white, but they’re taking their influences from experiences elsewhere, sending mixed messages.

    I know I’m just a haole, so I appreciate you all letting me intrude in this discussion. Also, if you really want a sweet t-shirt, contact Nainoa Thompson at the Polynesian Voyaging Society and become a member– the Hokule’a needs the $ as it gets refitted for its global voyage next year! http://pvs.kcc.hawaii.edu/

    Mahalo nui

    • Anonymous
      December 28, 2011 at 12:42 pm

      I like you Joel

    • December 26, 2012 at 3:07 pm

      Joel, absolutely brilliant. Good job pointing out the contradiction in Defend Hawaii’s mission statement:

      “unconditional acceptance and support for family and STRANGERS alike” (excellent, as a Caucasian, I feel unconditionally accepted)


      “defend aloha, by any means necessary” (with the large, obvious assault rifle silhouette that I’m sure someone will say is not intended to be interpreted by ANY extremists to be one of the “ANY MEANS NECESSARY”)…. sure.

  79. Anonymous
    December 28, 2011 at 11:40 am

    the only thing I find ignorant about this entire bash on defend hawaii is the person who wrote it. First thing i have gripe with is that you observe the gun as an “ak-47″ or a “gangster weapon”. Its an M4, which is a weapon of choice by our military, not bloods and crips. I take offence to this as well because i too am hawaiian, if king kamehameha had the means to get his hands on an M4 he would have used it to “defend hawaii”. i also know people that run this business, and if you met them they would never promote gangs or terrorism. rather or not this has anything to do with the military or as simple as a ploy to bring hawaii together to start taking part in keeping what little Aloha this great place has left. be for you make a synapsis of something you know nothing about, get the facts right.

    • December 28, 2011 at 12:25 pm

      “Get the facts right?” What facts are you referencing? You haven’t presented any.

      Anyways, feel free to reread the post. I didn’t say the company was promoting gangbanging. I even credited the company for their boldness if a violent movement was indeed something it sought to spark. I tried to lay every possible reasoning for these designs on the table, and the only real assertion I made is that the company just did not do their due diligence in explaining their motives behind something they knew would be controversial. The designs caught my interest enough to look into it; when I did, I found nothing but the shallow rhetoric I listed. If you say it is about pulling Hawaii together, then why couldn’t that sentiment be expressed in the business’s description? After all, is Hawaii really that xenophobic? Aren’t we an all-inclusive, tolerant place: the backbone of Aloha? I mean, it’s law!

      http://www.capitol.hawaii.gov/hrs2009/Vol01_Ch0001-0042F/HRS0005/HRS_0005-0007_0005.htm) <–see "lokahi"

      Also, I received word that according to the company, the gun is a AR15, not a M4. And I stand by my reference of a gun widely used by gangsters and terrorists.

      Mahalo for your post.

    • Ashley
      January 5, 2012 at 4:46 pm

      Damn STRAIGHT!!!!
      Love this post.

  80. jadchad
    December 28, 2011 at 11:42 am

    There is not one picture of an AK-47 on here, they are AR-15’s popular hunting/self-defense/law enforcement/military rifles. The pistol appears to be a Desert Eagle. Comment 130 say’s it all. But what do I know, I’m just a stupid haole who has more love for Hawaii than most who were born and raised there…

  81. Alaskan Wahine
    December 28, 2011 at 11:46 am

    This company doesn’t represent any Hawaiian in my family or any Hawaiian I know.

  82. Leslie medeiros
    December 28, 2011 at 12:14 pm

    Defend Hawaii is only good if u think of it as the people of Hawaii come together as one and defend Hawaii. Not in a violent way tho. I’ve been to tha mainland and we are not even close to tha violent actions they have. We don’t need guns we don’t need gangs and we most defiantly don’t need our younger generations to start that here. People from all over the world visit Hawaii because we are a loving friendly state. Those who think its cool to run that kind of nonsense on shirts and their vehicles needs to take a deeper look n see if they really need all tha guns and violence here. I sure as hell don’t. If u want that kind of trend go live in tha mainland cuz its not welcome here. We want peace not war!

    • December 28, 2011 at 12:32 pm

      Great observations, Leslie! I agree. I originally considered that the brand could be looked at as positive for unification, all up until I saw that iKill design…a handgun and the words “iKill” are pretty hard to justify as non-violent. The company’s decision to include that particular design in their line up completely undermines everything they speak of about Aloha.

      re: gangster Kamehameha–yea some teenager may think it looks cool, but how could you design such an image without at least trying to make a case that it isn’t disrespectful towards our great mo’i? At least try to explain. If a company won’t explain an obvious concern, then it doesn’t care.

      • Anonymous
        December 30, 2011 at 3:54 pm

        The shirt is listed as Ali’i so I don’t get why people keep saying its Kamehameha…

        And all the wanna be gangsters are all the Hawaiians that live in Hawaiian Homes and Filipinos!

  83. Anonymous
    December 28, 2011 at 12:39 pm

    wow i didn’t realize this -_-

  84. Miulan Kupihea
    December 28, 2011 at 12:42 pm

    I just found this on my nephew’s FB page. I’m glad I read this article. It is not only offensive but demeaning to me and any true blood Hawaiian and those who have a heart of a Hawaiian. Our culture (I have over 50% Hawaiian blood) has never promoted this kind of thinking or lifestyle. Even when our beloved Queen Liliuokalani was imprisoned, she never promoted this kind of revolutionary ideas into her (as our Queen) peoples’ mind. The owners and makers of these T-shirt designs make a travesty of my peoples’ culture and all that we stand for. They had better go back and read King Kamehameha’s story of the Broken Paddle.

    • Hoapili
      December 28, 2011 at 1:15 pm

      I’m a true blooded Hawaiian and I am not offended. I’m ready to go to war for my stolen Kingdom. Anyone who tries to change my culture will not see the best side of me. It’s about what is Pono. It’s the “Hawaiian Right to Bare Arms”. Americans have it also.

  85. Kawika Ng
    December 28, 2011 at 12:43 pm

    If it sells…it SELLS! Most Hawaiians think too highly of themselves anyway.

  86. Joel
    December 28, 2011 at 12:43 pm

    My case in point: let’s say “Hawaiian” is an AR-15. Or is it an M4? It’s definitely not an AK-47– see Defend Brooklyn logos for that. How should we decide what kind of weapon it is? Do we define it by its shape or its components? It’s a silhouette, so it’s hard to see some key features that might make the real difference; sometimes the difference between calling a firearm one thing or another can be as subtle as its ability to fire a three-round burst, yet the black/white nature of the image won’t let me see that kind of detail. The image reflects their desire to see “Hawaiian” as black-and-white so its easy for them to understand and identify. They call it an AR-15. But everyone else seems to have their own opinions. Should we default to their website and agree it’s an AR-15, or should we keep verbally pistol-whipping each other to get the last word in?

    If you research some reliable websites, I think you’ll find that the AR-15 and the M4 are indescernable because of the number of configurations available today. The M4 was originally designed for military use, while the AR-15 was a civilian model, so their are some differences in features. But in order to really know– is ‘ike the word in Hawaiian?– you’d have to trace both back to their sources and the prototypes. It makes sense, too, that this is the place to look for “Hawaiian” identity. Move beyond black and white silhouettes to try to identify it. Research it. Hell, go buy one. Get to know it, and practice with it.

    Comment 130 doesn’t make sense. Hawaiians can’t treat haoles today as if we were the haoles who invaded Hawai’i over a century ago. And haoles can’t treat Hawaiians as if you are the same now as your ancestors were back then. Everyone alive today was born into a pre-existing condition– the continued occupation of a modern Hawai’i. People today are not like those a century ago, and neither is the technology to educate them about what’s happening today in Hawai’i. Now more than ever is the best time to work WITH people– especially foreigners– to achieve sovereignty. And it’s far less complicated than killing people you’ve somehow managed to identify as “non-Hawaiian.”

  87. Joel
    December 28, 2011 at 12:52 pm

    Just re-reading my last comment. I practically said “Hell, go buy [a Hawaiian identity].” Perhaps I should have said “make a personal investment” in one.

  88. Hoapili
    December 28, 2011 at 1:10 pm

    Listen ancient Hawaiians where warriors and I’m sure they carried their weapons around to demonstrate their rank and ability to fight for their kuleana. I think anyone who wears that shirt SHOULD develop their own interpretation. I wear “Defend Hawaii” because of it’s shock factor. We NEED to stand up for our culture from foreign people bringing their ways here. The Hawai’i I grew up in is changing for the worse. I will die before I let anyone come here and delay the 
    Reauthorization of my Kingdom. 

  89. Anonymous
    December 28, 2011 at 1:22 pm

    The company name is registered to “MICHAEL BUNTENBAH” His Facebook page is: https://www.facebook.com/mike.b.malone Address listed: 45-170 POPOKI ST
    KANEOHE, Hawaii 96744

  90. DynoMusic
    December 28, 2011 at 1:44 pm

    I don’t agree with the visual concepts seen here but, I cant say that I’m honestly offended. I think the ignorance of the creators is evident in their contradictions. Aloha with weapons as visuals? No relation. The ‘red rag’ on Kamehameha’s face? Its a popular design in urban art and these guys are obviously trying to capitalize on it. Funny thing is… despite the fact that so many of you seem to be so strongly opposed to their choice of art as well as their statements, they’re doing what it takes to make that dollar. It may not be correct ethically… but I’m not sure it was meant to be. Controversy sells, and this thread along with all the posts on fb will surely do just that. Whether you want to admitt it or not… this thread will only further the popularity of his brand. Sad… but true.

  91. Joel
    December 28, 2011 at 2:37 pm

    I agree, he’s cashing in on the controversy, but it’s more than unethical; it’s dangerous and irresponsible. It misrepresents the Hawaiian struggle and the Hawaiian response that has been the most noble. Why should Kamehameha have to hide his face for anything or anyone? Should Queen Liliuokalani be ashamed of the “weakness” she displayed?

    On that note, how about this awesome pop culture reference! Hawai’i gets to be Skywalker: http://youtu.be/_8d0ffaO0Ms

  92. December 28, 2011 at 2:41 pm

    I appreciate your thoughts. As a haole I was curious and thought maybe it was tied to seeking Hawaiian sovereignty-however, when I went to the website it does seem to be more along the lines of marketing, with no real substance other than glorifying a culture of violence that to me seems completely opposed true indigenous Hawaiian values.

  93. Tristan
    December 28, 2011 at 2:41 pm

    Right or wrong, the shirt is a reaction to how colonialism affects all of us today. I am not stating that this is the sentiment for the creators of the shirt, but for many that buy and wear it, it is a sign and reaction of the deep-seated hurt, pain and anger that continues generationally. We can make a choice to not be victims anymore, and figure out other solutions beside more violence, but let’s not forget [possibly forgive], what happened.

    To those who say it was in the past, that is a true statement. But If one does nothing to make this better for all, you are as bad as the ones who did the wrong in the first place.

  94. Joel
    December 28, 2011 at 2:42 pm

    Don’t ask me why Darth Vader is Hawai’i’s father. It’s not a perfect analogy, but it’s pretty good. Plus, light saber fight scenes are pretty sweet. What if the DH t-shirts had light sabers instead of assault rifles..?

  95. Anonymous
    December 28, 2011 at 2:51 pm

    All in all there is no reason for anyone to be offended by t-shirts or logos it brands. What all of us as Hawaiians should be concerned about is the extinction of our culture…We cannot even get along with each other as a race so why defend an island that is not worth saving. Worry less about materialistic things and more about superficial problems. We should learn how to STAND together in HARMONY!

  96. Anonymous
    December 28, 2011 at 2:59 pm

    Honestly I don’t take offense to this clothing line. Honestly the person that wrote the article should have done a little more research. The weapon held in Kamehmeha’s hand isn’t and AK 47 it’s and M4 carbine. a cut down version of the M16, Which is the standard issued weapon for military and Law-enforcement across the globe including the U.S. Another is the “crip rag” It’s a red bandana. If I remember correctly Red was a color of the Ali’i. The term red neck was coined wen a small rebellion was created to STOP the US goverment from taking over the land that COMMON CITIZENS OWNED from being developed and having the populace of the land relocated and forced into poverty. (Sound Familiar?) When you really reflect on the term “Defend Hawaii” What do you think about? I myself think about protecting and preserving the way of life and the life of the land, ocean and, it’s people. That means whether you are Hawaiian, white, philipino, asian, eropean, south american, or any other nationality, race, creed, or ethnicity, we have a right to protect our land and families. Which is what my interpretation of the logo is. Aloha is indiscriminate, yet even tho some people may not be as benevolant. I think this clothing line is open to interpretation. If you dont like it put it back on the shelve. But a person is not the clothes they wear and, to judge anyone one appearance is purely ignorant.

    • December 28, 2011 at 3:08 pm

      I like this. These are some valid points. If only the designer shared your mana’o, and explained a similar rationale on the website, a lot of trouble could be saved. But I agree, if someone wears the particular design you mentioned, and they perceive Kamehameha with the bandana with your aforementioned sentiment, then awesome–i hope they can explain themselves. But you know, without explanation, you cant blame the common passerby for taking offense: this is the core problem with the designer/business owners not explaining themselves on their products’/brand descriptions.

      • December 28, 2011 at 3:15 pm

        Good point, I’ll be sure to explain all my designs to avoid confusion and avoid offending people. Although people can find anything to be offended about. They may be a super popular brand and that’s what I want for my brand, 50th State of Mind, but i never want it to be popular for any negative reasons. Good thread Mark.

      • December 28, 2011 at 3:18 pm

        I think it is funny that anyone really is that concerned. Worry bout your ohana and the people close to you that are on drugs and have real issues, and instead of playing devils advocate or hating on some crew making some $ doing something constructive and legal instead of robbing cars and tourists why dont you find something worth combating.

    • Anonymous
      January 5, 2012 at 4:49 pm

      AMEN! Im a born and raised Hawaiian and Im considered the minority?
      Mahalo for stating the TRUE facts when the author, who clearly is a child, CAN’T!

  97. December 28, 2011 at 3:22 pm

    Miulan Kupihea :
    I just found this on my nephew’s FB page. I’m glad I read this article. It is not only offensive but demeaning to me and any true blood Hawaiian and those who have a heart of a Hawaiian. Our culture (I have over 50% Hawaiian blood) has never promoted this kind of thinking or lifestyle. Even when our beloved Queen Liliuokalani was imprisoned, she never promoted this kind of revolutionary ideas into her (as our Queen) peoples’ mind. The owners and makers of these T-shirt designs make a travesty of my peoples’ culture and all that we stand for. They had better go back and read King Kamehameha’s story of the Broken Paddle.

    to think King Kamehameha would not have used guns to kill every dirty haole if he was given the chance now to relive his life and address them differently is not only foolish but stupid.

  98. hwnborn
    December 28, 2011 at 3:28 pm

    Stupid brand that needs to disappear

  99. December 28, 2011 at 3:32 pm

    I’m just curious…..who are we “Defending Hawaii” from??

    • Kumu K.
      December 28, 2011 at 10:54 pm

      Looks like ourself’s.

  100. Anonymous
    December 28, 2011 at 3:39 pm

    definitely not the only hawaiian offended. first time i seen this brand i laughed, then i got irritated and not I’m just sick of it. any true local or hawaiian in their right mind would look at this and know that its immature and a wrong way to portray your loyalty to hawaii. if this is the best logo and name this person could come up with then that just shows that persons arrogance and young way of thinking. btw I’m only 22 and almost half hawaiian.

    • Joel
      December 28, 2011 at 4:44 pm

      Wait, what do you mean “almost half?” Why do you think it’s “almost”?

  101. Bob Yamasaki
    December 28, 2011 at 3:49 pm

    Myself,I would never wear something like what I have just seen.Nor would I respect anyone I see wearing this item.Hawaii and Hawaiians would agree that it spreads the wrong message about what Aloha is all about.I do security at alot of Hawaiian events out here in Ca. and I would not permit anyone wearing this item at are events.Spread the ALOHA,not disrespect Hawaii and Hawaiians.

  102. Kehau
    December 28, 2011 at 4:05 pm

    Seriously? Anyone else miss the history lesson on the Battle of Nuuanu? Kamehameha wasn’t a passivist, he was a bad ass. Anything that combats the emasculated image of Hawaiians is fine by me. Lua and hula go together for a reason.

    • December 28, 2011 at 4:23 pm

      “Is this design a political satire in which “Aloha Family” is labeling (Kamehameha) as a gangster or outlaw because of the fact that he used European firearms during the unification of the Hawaiian Islands?”

      Yes, take Kehau’s words seriously; native kane, and especially Kamehameha, have always been virile and rugged!

  103. Kapua Lan
    December 28, 2011 at 4:21 pm

    Kamehameha used fire arms against his own people! To unite the islands under his sole control. This whole topic is besides the point & side tracking what the real issue is & will continue to be unless we “Hawaiians” rise up as a unified nation & claim what was wrong fully taken. If this offends you go take a Hawaiian studies class & see what bigger offiences we walk by EVERYDAY! Yes this is sad but let’s spend our energy fighting the bigger battle aginst who stole our land, our culture & our language…

    • December 28, 2011 at 5:15 pm

      Kapua, thanks for the response. I know I’m not the smartest or wisest. I’m young and I don’t have all the answers, but I’m confident in my knowledge of modern Hawaiian issues. As my parents taught me, I try my best to take stances from my na’au and after a lot of critical thinking and listening. Also, I’m trying my best to make a difference in the Hawaiian community: http://mauinow.com/2011/12/12/video-oha-board-reaches-impasse-in-vote-for-maui-trustee/ currently at the Governor's desk.

      I actually could really use your support! :)

  104. kuuleialoha
    December 28, 2011 at 4:37 pm

    This is pretty ridiculous.

  105. mana
    December 28, 2011 at 4:37 pm

    lol..the gun is an M4A1 Standard issue…LOL

    • Kumu K.
      December 28, 2011 at 10:52 pm

      This is why people think Hawaiians are dumb, braddah you missing the point of the whole article. So NO, do not “lol.”

  106. Aikane L
    December 28, 2011 at 5:11 pm

    Well done! I respect the fact that you voiced your opinion in such a way that genrrated such discussion! The fact of the matter is EVERYONE will not agree…but more importantly you broughthis to our attention, got us thinking and talking about the representation vs the exploitation of hawaiian culture. from one hawaiian to likes to be informed, well done!

  107. Anonymous
    December 28, 2011 at 5:19 pm

    I get this sticker on my truck hahaha

    • Anonymous
      December 28, 2011 at 9:08 pm

      because u is a Pussy~!!!!!!

  108. Joel
    December 28, 2011 at 5:19 pm

    This isn’t ridiculous at all. But it is complex and confusing, which, if you look at how land was stolen from the indigenous population, it is a powerful tool for colonial entrenchment. When identity– particularly in terms of its relationship to land and, especially, language– is altered by the introduction of foreign elements– culture, DNA, whatever– it breeds divisiveness as the colonized struggle to identify “pure” Hawaiian-ness. Later generations base their “I’m % Hawaiian” off this colonially planted abstraction for what constitutes “real” Hawaiian, and the slope gets even more slippery. What those who think/feel/know they are Hawaiian need to do is dig a bit deeper– find a personal connection to the land and the language through ohana, trace back the roots, get involved in the culture. Legitimize yourself with real knowledge and apply that knowledge in your life. But don’t romanticize the past either– Kamehameha didn’t unite the islands with sweet talk and strong ‘awa (although those two are great together)– still, you have to embody your entire cultural heritage while engaging in the modern world, engaging in a way the modern world appreciates. Violence is everywhere, of course, but the strongest proponents of peace and freedom (certainly not the US, sorry folks at home) have had no need for it. Gandhi rocked the house with high caliber mana, my friends, and he kicked the British Empire’s ass.

  109. Anonymous
    December 28, 2011 at 5:46 pm

    Probably means the young “hawaiian generation” generation likes to play call of duty.

    All jokes aside, many of these younger kids don’t really see any meaning in these images other then it’s the “cool” brand of clothing to wear these days. It’s life, we are going to see things that we don’t like. Sure we may see it as disrespectful but if they allow themselves to create those images and feel nothing bad by doing so, that is their choice.

    However when they claim they are representing the lifestyle of the young Hawaiian generation, that is where I feel they are taking it too far.

    • joe
      December 28, 2011 at 5:51 pm

      call of duty, ha ha. well played sir, I agree

      • Kumu K.
        December 28, 2011 at 10:50 pm

        Call of Duty of Haole crap. Go plant taro or something, at least that’s productive.

  110. joe
    December 28, 2011 at 5:48 pm

    not to disrespect your opinion but maybe aloha isn’t working, I mean look at the state of hawaiian people today, maybe violence would have helped back in the day. take for instance martin luther king and malcolm x, one peaceful and one violent, and whether they meant to or not, they both helped with civil rights for blacks. you may believe in aloha but maybe others are tired of being pacifists and want to be more like the “warrior” Kamehameha, after all that’s what he was so if he was alive he would be carrying the weapons of choice of the present day right? especially if he saw how hawaiians are living. by you going against that all you are doing is creating one more schism within your people. and for the record, I seriously doubt that company is gonna start any kind of violent movement because it takes a lot more than a logo on a t-shirt to make anything happen. just my opinion…

    • Joel
      December 28, 2011 at 9:46 pm

      I totally disagree. Kamehameha is an important figure in history but he did not create aloha; in fact, he probably bowed to some pre-existing notion of it for his time. He’s also not superhuman, and although his efforts, violent or otherwise, were the impetus for Hawaiian unification, those same strategies would be viewed different today, I think not only by native Hawaiians, but also by the international community, who certainly were not as important at the time. It’s important to learn from and respect Kamehameha for what he was, but to use what you learn from him wisely with respect to your own time and your own life. You can’t live in the past, but you can learn from it.

  111. Karla Silva
    December 28, 2011 at 6:25 pm

    I am certainly offended & have been since the first time I saw this. As a Hawaiian and as a mother it saddens me to see our keiki “representing” this a their parents do.

  112. December 28, 2011 at 6:36 pm

    I for one will not support the the Hawaiian movement by purchasing designs that intermingle “now and then” tactics to so called “Defend Hawaii”. Yes , foreign weapons were used against fellow Hawaiians to unite the islands but one must stop and think that in doing so , it was all part of the BIG take over (the beginning) of what is now. I do not understand the logos chosen or why they would even be printed in the matter they have been. Do we want to teach our keiki about our culture , heritage or do we confuse them with ideas that will deter them from the truth. It is bad enough that we lost everything from our aina , way of life , religion and many more , to much to list. We are Hawaiians , not gangsters that flaunt guns or colors that distinguish your chosen side. I doubt that the company will start any kind of violent movement as well , at least on a large scale but do you want your child wearing a shirt that depicts Kamehameha using a red rag? Really? This “COOL” brand of clothing will get you killed in other areas of the U.S , and you know that’s the truth.

  113. December 28, 2011 at 6:54 pm

    I reckon the shirt with the pistol in the waistband area could get you shot by police.

  114. Anonymous
    December 28, 2011 at 7:14 pm

    Things like “Defend Hawai’i” or “Ainokea” seem to be quite negative in their message. And it sure is not helping our young generations to grow up with examples of respectfulness, obedience, humility, etc. Instead, it teaches the opposite – to be disrespectful, to disobey, to be prideful and conceited, to rise up and cause rebellions. I know our Kanaka Maoli value things like aloha, ahonui, akahai, ha’aha’a, lokahi. How about sporting more messages like those? What kind of example do our keiki have of perfectly grown adults sporting stickers or clothing that basically say “I don’t care – I do what I like”? I know we hate it when little kids say this line with their sassy tones. How much better is it for adults to be saying the same thing? As for defending Hawai’i – Ke Akua put our local and world leaders in their positions for a reason. Whether our leaders fulfill what Ke Akua plans for them to do or not – that is up to our human leaders to choose the right, or choose the wrong. And we all know that mankind was made imperfect. We aren’t going to satisfy everyone’s wants/desires. And we sure can’t be living today while having our eyes fixed on the past, wanting to take vengeance for what foreigners did to us or our land many years ago. It’s pau. Live for today, love for today. Forgive, but don’t forget. We’re all part of this earth together. Most of us in Hawai’i are of mixed ethnicity so I hope this defending of Hawai’i is not a Hawaiians-vs-Outsiders thing. Ke Akua taught us to love Him 1st, and to love eachother equally so. These kinds of negative things are surely not the kind of love that would solve much of this world’s hardships. ‘Cmon. I definitely support the call to boycott brands like these, brands that do not support growth in a positive direction. Let’s defend Hawai’i from drugs, alcohol, porn, greed, pride, etc. Let’s make a better Hawai’i instead of making a vengeful one. Aloha from a part Kanaka Maoli, Chinese, Filipino, Spanish, Caucasian. Imua!

  115. OlaPono
    December 28, 2011 at 7:15 pm

    Things like “Defend Hawai’i” or “Ainokea” seem to be quite negative in their message. And it sure is not helping our young generations to grow up with examples of respectfulness, obedience, humility, etc. Instead, it teaches the opposite – to be disrespectful, to disobey, to be prideful and conceited, to rise up and cause rebellions. I know our Kanaka Maoli value things like aloha, ahonui, akahai, ha’aha’a, lokahi. How about sporting more messages like those? What kind of example do our keiki have of perfectly grown adults sporting stickers or clothing that basically say “I don’t care – I do what I like”? I know we hate it when little kids say this line with their sassy tones. How much better is it for adults to be saying the same thing? As for defending Hawai’i – Ke Akua put our local and world leaders in their positions for a reason. Whether our leaders fulfill what Ke Akua plans for them to do or not – that is up to our human leaders to choose the right, or choose the wrong. And we all know that mankind was made imperfect. We aren’t going to satisfy everyone’s wants/desires. And we sure can’t be living today while having our eyes fixed on the past, wanting to take vengeance for what foreigners did to us or our land many years ago. It’s pau. Live for today, love for today. Forgive, but don’t forget. We’re all part of this earth together. Most of us in Hawai’i are of mixed ethnicity so I hope this defending of Hawai’i is not a Hawaiians-vs-Outsiders thing. Ke Akua taught us to love Him 1st, and to love eachother equally so. These kinds of negative things are surely not the kind of love that would solve much of this world’s hardships. ‘Cmon. I definitely support the call to boycott brands like these, brands that do not support growth in a positive direction. Let’s defend Hawai’i from drugs, alcohol, porn, greed, pride, etc. Let’s make a better Hawai’i instead of making a vengeful one. Aloha from a part Kanaka Maoli, Chinese, Filipino, Spanish, Caucasian. Imua!

  116. bryce
    December 28, 2011 at 7:48 pm

    Uhh just so you know that’s not an ak-47, its a m4a1. N hey king kamehameha used guns when he conquered the islands………..you guys are too frikin literal. Get a life and move on. I defend Hawaii! Hahahaha

  117. pele
    December 28, 2011 at 7:48 pm

    I am very offened.

  118. Claudia
    December 28, 2011 at 8:31 pm

    Thought this was the Hawaiian National Guard logo.

  119. December 28, 2011 at 8:50 pm

    Offended, yes. I quote, of all things, an excerpt about these infectious influences from a thing in which the writer played a video game for the internet:

    “There are both positive and negative outside influences on languages. Perhaps the most tragic introduction into modern Hawaiian Creole English is the AAVE term “nigga,” not only for its outcompeting invasive species aspect but for the conditions under which it has been introduced. It’s been proliferating for about… oh, I’d say six or seven years now. Around six years ago, there was a very small portion of the young population that would refer to each other as “nigga”–mostly deluded overprivileged children from whichever racial background.

    Very few people who were just leaving That Age where they are easily influenced previous to that time period and have since grown into adulthood use this term. We still use any variation of referential terms ranging from “brah” to “bu” to “faka (though even this is a more profane, yet oddly enough more playful, evolution of the older ‘frickah’).” Though “brah” has also fallen out of use; once something of an inflection-based shibboleth (FOB white people would enunciate the /r/ sound, whereas in proper HCE the /r/ is present but nearly non-existent and more of a flavoring of the /a/ vowel instead), it fell out of favor when it became more associated with bronzed beach bums from the west coast. Today, it is rarely used unironically, and is much more popularly applied when referring to someone who is being rather a jerk or excessively like one of those gated community haoles, and the /r/ and its vowel-like component is highly exaggerated to the point where it is bisyllabic. If you’re having a hard time imagining it, it sounds a bit like Obama’s first name.

    Now, I very nearly took this following bit out, but if one is concerned enough about a plight, they will make it available to inform any feasibly-willing audience to read through it. Even though it is technically not a spoiler, it is both merely tangential to the sub-goal of this LP (that being, being a Very Hawaiian LP), and rather tl;dr for those who would not care to read it. And that is why it is blotched out.

    BUT ANYWAY yes “nigga” has unfortunately proliferated HCE by means of rap music and lowest-common-denominator programming and once my generation passes, very much like how minor Chinese language subgroups are being assimilated into mainstream Mandarin Chinese, HCE’s delicate social tiering of second-person markers will be almost completely replaced with unironic niggas. This is a very depressing notion, but it is also very real because the up-and-coming generation uses nigga exclusively and has essentially forgotten all the other second-person words in the space of half a decade.

    Now, I’m not trying to blow any whistles and say “OH MY GOD CALLING YOUR FRIENDS NIGGA IS BAD” because it’s perfectly fine in Standard American English or dictionaries because with those, there is no identity to break down outside of some twisted sense of almost-supremacist nationalism or imagined “language contamination via the introduction of slang”; what I’m talking about is very different from the Keep Your Black People Out Of My English movement.

    When you glorify the poor, desperate, glamorous gangsta lifestyle to any group of destitute or minority peoples who don’t bother inoculating their children against it, you are going to charm their hearts with some twisted, violent, make-believe world and make these impressionable people who have nobody to look up to but the silver screen and the radio want to Walk Like You And Talk Like You and you infect their language and destroy their rich, precious, and incredibly fragile linguistic identities, which may or may not be all they have left, but it is painfully obvious that it is far too late to advise multi-millionaire OGs and their industry sponsors to tread lightly. This isn’t to say that other stuff–I mean, it’s not like things I like are exempted–“intellectual” TV programming, video games, or the Internet, those sorts of things, are exempt from being Bad Influences. But at least they aren’t outright selling us cooking crack rocks and shooting each other in the streets for the sake of prison credibility.

    Sometimes, no matter how much you want to or how hard you try, you can’t have become a national syndicate-published storyteller role model fast enough for these destitute Hawaiian kids whose parents tell them that reading is Evil and White and no Hawaiian ever wrote anything that wasn’t a boring dictionary or an autobiography in the 1800s, you should become an athlete or a sportscaster or a policeman or a stevedore or work construction or landscaping, that’s what your cousins all do except for that one who plays bass in ‘Ekolu, oh maybe you can become a local musician like him! And sometimes, not having gotten there yet–not having gotten there soon enough for the ones who have already started running with some idiots who think they’re, I dunno, Fiddy or The Notorious BIG or whoever despite being incredibly Filipino, because they look up to these harebrained ghetto gods, because they’ve never even been told what else is out there, because it’s been drilled into their heads since they day they were born they can’t be anything better–makes me feel terribly inadequate. But I once told a dear friend of mine that you can only save the world, and not everyone in it. I should probably heed my own platitudes one of these days. “

    • Anonymous
      January 11, 2012 at 10:17 pm


  120. Anonymous
    December 28, 2011 at 8:53 pm

    fyi, its not a m4a1 its a m-16 m4 is alot shoeter also it doesnt have that carryimg handle on the rail.

  121. Anonymous
    December 28, 2011 at 9:01 pm

    Just go check out their facebook. It has nothing to do about race or gangs. Sounds like you didn’t do any research associated with this brand and felt like slandering a brand that uses a gun as a logo.. while I can’t say that was a smart move, it has nothing to do with gangs or gang activity, at least on the surface of things. I have no idea who produces these shirts, but they seem legit, otherwise, he/she would not have as many designs and styles to offer. As a side note, American military forces use that style of weapon much more than gangs or terrorists since America MANUFACTURES them.

    One thing I found cool about the shirts was that it says Islands Unite and Pray ForJapan. Does this sound like a Brand trying to spread hate and violence. No.

    So what if a popular Hawaiian figure has a bandana around his face? So do thousands of Occupy protesters. Does this make them Gang members? Hardly. As for the green iKill shirt.. It looks super photoshopped and is nowhere to be found on either the website or the facebook page. Be smart people and do research before making any decisions.

  122. Anonymous
    December 28, 2011 at 9:03 pm

    Talk is cheap, ru really for real when you have to defend Hawaii!!!!!!!!!!!!!!!Bunch of fucks!!!!!!!

  123. Anonymous
    December 28, 2011 at 9:04 pm

    When da shit hits the fan,,, ru really a man!!!!!!!

  124. Anonymous
    December 28, 2011 at 9:07 pm

    The gun is an AR-15 variant and not an AK-47

  125. Hylyfe
    December 28, 2011 at 9:27 pm

    It’s a M4/M16 not an AK47. Shows what you know about weapons. You have nothing to blog about but take offense in a brand called “Defend Hawaii”? It’s just a brand. There’s nothing to get offended by it. When was the last time you ever seen someone using that phrase in a offensive way? What’s next? You going to find a way to say something bad about “Hi Life”? There are many meanings to just the word “Hi”. It’s just the way you perceive things.

    • December 28, 2011 at 10:38 pm

      Thanks for the response. It’s not the name that offends me; I like the name! To see where I’m coming from, just read pass the first sentence of the article. Also, the gun issue has been cleared up, albeit irrelevant to the message of the article.
      P.S. — HI Life is great! It’s different than “iKill”…you know what i mean?

  126. Tupu Laufou
    December 28, 2011 at 9:59 pm

    there are those who believe in this sort of affirmative action though, and of course, there are those who are against it. no matter what you do, especially when its political or even deeper, and in this situation, ethnic, you’re always going to have both! does this offend me as a Hawaiian? sure it tickles a nerve, but thats because its something that has never been done before.

    remember when Ainokea came out? it was a HUGE hit, but then there were those saying that it made Hawaiians sound stupid. Well, this is no different. It can go either way. this company/logo can succeed because of how “different” it is, or it can fail for the same reason but Im sure, because this certainly stirs my emotions a bit, that there are plenty kanaka’s out there who will take a liking to this because its such a strong statement.

    im just saying really, as a middle of the fence kind of guy. maybe im stating the obvious, but hey, i actually kinda dig it as much as i am offended by it.

  127. Iiko
    December 28, 2011 at 10:44 pm

    This is so dumb. Who cares if ur offended obviously people like these clothes. Plus who affiliates the color red to a “blood rag” I wear red cuz I’m from Kahuku. look up your guns that’s an AR 15.U people must be some old antys who talk about preserving culture and u still drive around in ur car and go to Walmart to buy clothes. Anyone who shops in malls would know that every fuckin shirt has guns on em. Ex. Famous stars and straps. Stop being dick heads and dissing someone’s product. At least if out youth is gonna buy shirts with guns let it be ones defending Hawaii. Tighten up

    • Kumu K.
      December 29, 2011 at 11:06 am

      Everybody affiliates a red bandana with the Bloods. It is the gangs icon. Are you kidding me. And for the the guns, let Haole companies use guns in their logo. A lack of creativity and an eye for a market has caused them to use guns. And no, NOT “EVERY COMPANY” uses guns, Where the fuck are you shopping?

  128. Crozier
    December 28, 2011 at 10:47 pm

    Most of our generation now days have this view: speaking pidgin, being uneducated, fighting, drinking Heineken, “pounding roots,” driving lifted toyotas, smoking bud, “raging,” getting tatted, trying to be a wannabe gangster (apparently if I make a W with my fingers i’m from “waiside, ” though it is suppose to be WAIEHU, which is an actual Hawaiian word) and somehow being ignorant about our culture in itself….makes you Hawaiian. I tell you what, I am ashamed of most of my generation and embarrassed for the majority that embody all of this. They should be ashamed to be brown and might as well go to the mainland and live with the “bloods” and “crips.” Maybe our generation should be forced to work the lo’i to teach a lesson.

  129. Anonymous
    December 28, 2011 at 11:49 pm
  130. Koakāne
    December 29, 2011 at 12:00 am

    This is simply inappropriate. Yes, the company is making money, but at what costs? It seems like anyone can make shirts that involve Hawai’i in it some way and call it Hawaiian. People who make shirts now-a-days need to be educated on the boundaries of what is acceptable and not. Obviously, this Defend Hawaii logo seems to have crossed the line. It is one thing to use words like “Defend Hawaii” on a t-shirt, but when you take my ali’i and manipulate them for your own selfish profit, then you are opening a much larger can of worms than you think (and I say “my” ali’i because if they were yours too, you would know how to respect them properly and there wouldnʻt be ridiculous logos like this going around). For me as a Native Hawaiian, it is sad to see what sells in society today as “Hawaiian” merchandise. I will not, nor ever will possess or support a brand such as Defend Hawaii and future brands that may think it is cool to cross the line between my culture and their inappropriate “urban” alterations.

  131. Anonymous
    December 29, 2011 at 1:19 am

    stfu u pussy

    • Kumu K.
      December 29, 2011 at 11:10 am

      I like your extensive vocabulary, must be nice being stupid an ignorant. Try a book, maybe on Hawaiian culture perhaps?

  132. December 29, 2011 at 1:23 am


    • Kumu K.
      December 29, 2011 at 11:03 am

      Excuse you? Not only do we have more than one god, we are offended because it take away from our culture. The company is using idles of corruption violence and degradation and making it “coo.” And “Dark Ages” is in reference to European culture where they did not know who they were and were oppressed. We, on the other hand we know who we are and are now being oppressed. Toughen up? Being submissive and letting this type of mockery go is not toughing up. Fighting for our culture…is.

  133. Koakāne
    December 29, 2011 at 1:31 am

    Anonymous :
    stfu u pussy

    Hahaha. Really? Whoʻs the anonymous one? Aloha to you too, my braddah.

    • Joel
      December 29, 2011 at 6:56 am

      heh heh, the smackdown!

  134. lani_96795@yahoo.come Young Hawaiian Ypu
    December 29, 2011 at 6:33 am

    I am, what they consider, a part of the “Young Hawaiian Generation”. I am born and raised on the island of ‘Oahu, and I have a very strong Hawaiian bloodline. But as a young Hawaiian I would never think of our King and Queen, our Ancestors, as “Gangsters”. Nor do i support the Defend Hawaii brand. The message “Defend Hawaii” should bring back memories of the over throw and the bad things that were done to our people and islands. It should make you mad. But it shouldn’t give you the influence of a haole man. Should give you the influence of a hawaiian. No matter what happened. Our ancestors still had love and kindness in their hearts. And i think the best way to win is by “Killing them with kindness” and honestly I think this campaign is just another person expressing himself through art that represented his first impression of the lost of our kingdom. And we should show our Aloha no matter how bad the picture, because bringing him down will only strive a person to do worse and rebel. Instead of making hawaiians look bad by talking bad amongst our own, we should help him see how we could make “Our World” a better one.

    • Joel
      December 29, 2011 at 6:56 am

      Beautifully done!

    • December 29, 2011 at 9:13 am

      Well said :)

    • OlaPono
      December 30, 2011 at 6:05 pm

      Maika’i nui! :D

  135. Makalapua Pinto
    December 29, 2011 at 7:37 am

    Iam offended because first of all we Hawaiian ppl are not like this in any way shape or form how dare u!!!!!!!!!!!

  136. Kamahele
    December 29, 2011 at 8:25 am

    Firstly its an M4 not an AK. Secondly as a hawaiian what this company stands for is highly offensive. How dare you defile more of our already broken culture to make a few bucks.

  137. December 29, 2011 at 9:12 am

    You are not the only one offended. I am not Hawaiian, but we talked about this in my Literature of Hawai`i and the Pacific class. The brand is very much out to exploit the culture Native Hawaiians. In their about us section they say that, “To Defend Hawaii, is to defend the spirit of aloha.” The “spirit of aloha” is a marketing ploy to market the islands as a tourist destination. Using the image of the M4, which is a weapon of the U.S. military, might be out of sync with movements that consider the U.S. military as co-conspirators in the overthrow of the monarchy. Lastly the brand does not use the `okina when spelling Hawai`i. So does this truly represent what young, educated Kanaka Maoli?

  138. Miulan Kupihea
    December 29, 2011 at 9:15 am

    The first offense is in the use of King Kamehameha’s face. Remove his face from the logo Remove his face from everything that his portrait was on. It’s a defamation to his history as our first KNOWN king. Second the use of the that red scarf (which is what it really is) covering his face is disgusting to me. Was he a thief? It would be great if your company hits the Forbes 500 list. All the more power to you. It is too much of the “gangsta” ideology flagrantly displayed and promoted that hurts my Hawaiian soul.

    Problem with your little “aside” with my comment is that King Kamehameha had every opportunity to get those guns as those foreigners came to our islands. Why did he not get those guns then? And if he did, why wasn’t it enough boot them out and keep them out? King Kamehameha was warrior of the highest caliber for his time or he would not have been able to unify the islands as he did.

    I have a question for my fellow radical Kanaka maoli? Do you believe that our Hawaii Nei would actually survive a true war without any outside help, without US military forces, or for that matter any other government….in this present -day society? It is a rhetorical question but nonetheless a question all my radical fellow Kanaka maoli should truly think about. Mark, your article is very well done and I applaud you.

    Aloha is a way of life, a way of living!

    • hulaboi
      December 29, 2011 at 9:30 am

      thank you!!! i thought i was the only one that realized that hawaii wouldn’t make it in this modern age without the help of any outside government…. i have an aunty who always talks about “freeing hawaii” and “kicking out all haole’s”…. so i asked her “Then what? How does Hawaii manage itself in this modern age, without any help at all from any body else?”………… i have yet to get an answer from her

      • JLHK
        January 6, 2012 at 12:18 am

        I agree completely with you! Yes of course the overthrow of the kingdom was wrong, and we were a thriving culture, but without the influence of America we would be nothing in this modern age. Becoming our own country will only complicate matters, how would we establish a constitution, a military, and a government without being taken over for the second time? Becoming independent just means we’re up for grabs for other countries. I know we are a powerful people, but we can not afford to become independent. It is simply not possible in this modern age. I do support empowering Hawaiians and preserving the culture, but I just find sovereignty to be a bad idea.

  139. hulaboi
    December 29, 2011 at 9:21 am

    okay… so yes it’s “kinda” offensive, but also it is a unique design. and of course its always up to the consumer to make the choice between buying into this brand and not. In a perfect world we wouldn’t need to create brands like this and back it up by brainwashing people into thinking it’s for a “hawaiian movement” …. but sadly this is what the world has come to. Everybody wants to be mainstream and live the superstar status life, i’m guilty of it too, but i get a reality check every time i come back to my small town home ( i live in the city now )…. and i just take a cruise around town and it saddens me to see what young people pass off as “being a hawaiian”. Come on people “JERSEY SHORE” is just a show on tv, not a life style…. okay so getting back to the brand….. offensive??? … sure it is. Time to change designs??? … ya maybe…. any real way to help hawaii to actually “defend hawaii”??? i say yes…. theres always time to change

  140. Anonymous
    December 29, 2011 at 11:08 am

    the irony is that the owner is not even hawaiian.

    • Kumu K.
      December 29, 2011 at 11:14 am

      Irony-The expression of one’s meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect.

      This is not funny.

  141. Kris
    December 29, 2011 at 11:21 am

    That is a M16 not a AK-47 it’s used by the military!
    And that is a blood rag a crip
    Wouldn’t be caught dead wearing red!
    And I agree they shld
    Be using a shark tooth club and a spear instead because who are they defending Hawaii against haoles? Well that’s a haole gun and the haoles have a lot more of them and a lot more ppl who know how to use them! If u ran shit
    Like this in some places it would be enough to get you shot! Just sayin

  142. K. Kapulani
    December 29, 2011 at 11:26 am

    AHHHHH this politician. Very GOOD job Mr. Ing. You have managed to use your shady political mindset to get some people all riled up so we come to your site, add a bunch of comments making us believe or playing to our pathos, to something you “believe” in and getting votes. VERY WELL DONE mr. Ing. Exploiting a shirt company just to get votes and people to believe in “you.” You politicians are all the same. WAKE UP PEOPLE!!!!! THIS ARTICLE IS NOT EVEN ABOUT THE T_SHIT COMPANY IT’S ABOUT VOTES.

    • Joel
      December 29, 2011 at 11:55 am

      Nah, it’s about shirts. Unless you’ve been persuaded to vote for the guy for some reason. Also it seems to be about obsessing over that damned assault rifle. Can’t we all just call it “the Colt boomstick”?

    • Joel
      December 29, 2011 at 1:28 pm

      On the other hand, it’s a rare politician who can sit diverse strangers down around an important and controversial topic and get them to dialogue. If you look back at the thread, he hasn’t contributed much to the discussion, but has instead let people do the talking. It’s impressive. Shouldn’t ALL leaders shut up and listen to the voice of voters?

  143. Hoku
    December 29, 2011 at 11:30 am

    The logo is offensive.. if it wasn’t, it wouldn’t have started all the negative vibes above; People should really take more consideration when using the ali’i nui of a race, a people, a Nation in duress, a culture, a bloodline, the very cultural icon that embodies the pride and history of this group of people..its just disrespectful. In the modern day, at the very least, it is slander and misuse/abuse of intellectual property that belongs to that people; not to be used to gain $$ for a single person, but of course, its just modern American thinking. THAT is what is offensive. *** If people put JC on a shirt with a red rag on his face, ALL the religious sects in the world would be up in arms.***

    Just goes to show how a combination of pop culture, American-Western rationalization, and the very low standards of the American capitalism + the current bad economy will do! Its unacceptable and shows disrespect for an entire people = prostitution of OUR culture. If it is also the culture of those who are affiliated with it.. its so sad that they can find it acceptable to prostitute their own people and culture. Whatever kickbacks the company, the logo and the owners get from the outraged general public.. they deserve it.

  144. December 29, 2011 at 11:43 am

    It offends me as well. The weapon is an M4, btw.

  145. Jarvis
    December 29, 2011 at 12:05 pm

    Life is all about $$ now days and if thats how someone gotta make money… don’t be jealous you didn’t come up with it first… just my two cents. we all have a right to wear what we want, i see stuff that offends me all the time but just look the other way

  146. Leihua
    December 29, 2011 at 12:41 pm

    is it true we use less than a fraction of our brian power in a life time and this company is a perfect example of this statement. can anyone help me with my statement……is this message clear….that i trying to make. I need help….a no brainer idea…or an empty idea…

  147. killa
    December 29, 2011 at 1:29 pm

    if you are offended….simply look the other way

    nobody is holding a gun to your head saying “LOOK AT THE DESIGN OR DIE!!!”

    seems like todays culture is more about being a little whining bitch if you don’t like something, instead of minding your own fucking business and simply looking the other way. i know the creator, and the current owner. do i give a rats ass what they do? no. because its none of my business!!! why am i going to waste my time worrying about what someone else is doing? I have to worry about what the hell I’m doing! not what others do!!!

    am i hawaiian? yes! roughly 1/3 to be exact. does it offend me? maybe, but its almost 2012….a hawaiian in these days in times has more to worry about than a t-shirt design! hawaiians are getting fucked out of their rights, their land, their culture….and you guys wanna worry about a small local business…..LOL!!!!

    save yourself the headache and pissing and moaning…AND CRYING ON THE INTERNET….and worry about something worthwhile

    • USAR
      January 28, 2012 at 7:40 am

      killa gorilla, please explain to me how you don’t – don’t – have more priviledges and benefits than non-ethnic Hawaiians in the State of Hawaii.

  148. MR. Crazy Eyes
    December 29, 2011 at 1:38 pm

    I thought the shirt was pretty cool. I didn’t think it was offensive, but now I think I’m going to throw it away.

  149. MR. Crazy Eyes
    December 29, 2011 at 1:39 pm

    I think I’m just not going to wear any shirt anymore so I don’t offend anyone. I need to start working out though.

    • OlaPono
      December 30, 2011 at 6:09 pm

      Good laughs :P

  150. Joel
    December 29, 2011 at 1:44 pm

    The reason Hawai’i is the way it is today is because when Queen Liliuokalani petitioned Congress with Hawaiian signatures in 1896 to declare the military occupation illegal, they took your advice and simply looked the other way. Hawai’i was apparently small business they took very seriously.

    • Joel
      December 29, 2011 at 1:46 pm

      Sorry, that was for Comment #248.

      • Joel
        December 29, 2011 at 1:47 pm

        Scratch that, I meant Comment #246.

  151. Anonymous
    December 29, 2011 at 1:59 pm

    “Defend Hawaii” should be ready to now “Defend their Rationale” behind such a logo. Shame, shame, shame!

  152. Anonymous
    December 29, 2011 at 2:14 pm

    It’s crazy that we complain about things like this. Almost as crazy as sitting back and doing nothing to protect the Hawaiian culture. I can see how this logo makes one feel uncomfortable, but if you are comfortable with the status of our Hawaiian Nation then you are just as fucked up. I say, do anything and everything you possibly can to unite our people. If Kamehameha were around today he would have more than just a gun and a rag on his face.

    • Okanani
      December 29, 2011 at 8:46 pm

      True dat!!

  153. killa
    December 29, 2011 at 2:20 pm

    Joel :
    The reason Hawai’i is the way it is today is because when Queen Liliuokalani petitioned Congress with Hawaiian signatures in 1896 to declare the military occupation illegal, they took your advice and simply looked the other way. Hawai’i was apparently small business they took very seriously.

    hi joel
    that was 115 years ago
    is something that is beyond your control worth worrying about?

    • Joel
      December 29, 2011 at 4:47 pm

      I’m just sayin’, don’t overlook the small things. Other people aren’t. While you’re looking the other way, people are making their move.

  154. Kainoa Daines
    December 29, 2011 at 5:25 pm

    Warrior with a bandana is actually a registered logo for the Aloha Festivals. Copyright guys.

    …and under Hawaii Revised Statute 8-5, only the King Kamehameha Celebration Commission has authority of the use and portrayal of the King’s statue. Besides breaking another law, putting a gun in his hand is just ignorant.

    This message is a digusting one. “Hawaiian punched??” “Dope Hawai’i??” The guns and violence personify ALOHA, how???

  155. Ka'u Kanaka
    December 29, 2011 at 8:03 pm

    All talk, no action, If only the amount of Hawaiians who provided input on this subject would actually go out and do something about the way younger generations perceive the Hawaiian culture, we wouldn’t have problems such as this. Stop bitching about it, instead how about someone make a new clothing brand, that does appeal to today’s youth while perpetuating the culture. If your not willing to do so then stop hating on those making money, how shame. There are way bigger issues out there, but hey lets all argue about a clothing brand.

    • Okanani
      December 29, 2011 at 8:45 pm

      Well said!!

      • December 29, 2011 at 8:52 pm

        Mahalo; there are much greater issues! We should all do what we can to get involved. I know I don’t have all the answers, but I try my best too to do what I can as well for our people and for the State.

        OHA Maui Trustee Nomination: http://mauinow.com/2011/12/12/video-oha-board-reaches-impasse-in-vote-for-maui-trustee/ <– Currently at the Governor's desk

        Brada, if you have time to write a letter, I could use your support actually. Us young Hawaiians need to stick together!

    • OlaPono
      December 30, 2011 at 6:13 pm

      I say it all starts @ home, how keiki are raised from day 1. If parents are persistent & truly care about molding people who correctly represent their culture’s (or their homeland’s) values & goodness, then those parents will work hard to do it. Otherwise, there are simply too many influences in this world that will stear keiki to the dark side. Raise our keiki well, everyone.

  156. Okanani
    December 29, 2011 at 8:32 pm

    Not all the shirts defaced Kamehameha!! Some of the shirts are nice in” design their not “promoting terrorism” they give pride in a sense to represent Hawaii especially when home is so far away for some of us!! Their are much worse shirts out there in case u hadn’t noticed!! Maybe to put a rag over a picture depicting “Kamehameha” wasn’t the smartest design or creation! But when your in Iraq defending your country especially home the shirt means different to u I suppose, I rock my shirts whenever I can be in civilian clothes to remind me I’m fighting for my home, my family, and my country!! Much Aloha

    And what does him selling ice have to do with the offense some take to t-shirt?
    Jus saying

  157. Anonymous
    December 29, 2011 at 9:15 pm

    Everyone complains about the company and how it portrays hawaiians in a negative way. Why don’t all of you complaining make a shirt company or any company for that matter that would keep the generation of today interested in our culture. Yea these guys are making money but would you rather kids wear pictures of rappers or celebrities with no hawaii ties at all and be proud of someone for the wrong reasons?

    • Joel
      December 29, 2011 at 9:37 pm

      I reiterate my much earlier comment: Nainoa Thompson and the Polynesian Voyaging Society need your support for their global canoe voyage in 2012, in return for which you get a sweet t-shirt that won’t offend anyone: http://pvs.kcc.hawaii.edu/

    • Anonymous
      December 30, 2011 at 7:16 am

      I started this as a Facebook project. I want to create a new ALOHA themed graphic every day. Every day? Well, you can never have too much Aloha. I will do my best to post them as I create them. Designs with the most “LIKES” will be turned into T-shirts. I will call them Aloha Shirts.

      It’s been over 10 years since I’ve stopped doing NSU and Hawaiianbuilt, but I’ve been busy. I live in the Midwest nowadays and I miss Hawaii. I don’t think I’ll ever be able to move back to the islands but I can reconnect somehow through art. Hawaii has always been very inspiring to me and I hope that it shows in these designs. Mahalos to all of my family and friends, especially my fellow Wahiawaiians!



  158. Kawai
    December 30, 2011 at 7:10 am

    It’s so sad to see the “Hawaiian Nation” depicted similar to terrorism. Yes, King Kamehameha used brute force to unite the Hawaiian islands back in his day. Today brute force doesn’t work…look at the conflicts in the Middle East. The people of Hawaii are smarter than that and need to use their mana’o, hui together, continue to be PERSISTANT and not give up or give in. Looking at the Native American struggles with the government, it has taken “time” and persistance to get what they have (and are still not compensated for all they have been put through or due). There will be frustrations on the way to our ultimate goal. As far as the t-shirt designs…if this is what the younger generation feels depicts them I feel we in the older generations have failed them. The younger generation has more potential than brute force.

  159. Diem
    December 30, 2011 at 8:00 am

    It’s a blood rag, not crip…

  160. Anonymous
    December 30, 2011 at 2:55 pm

    King Kamehameha was Samoan. Get it right.

  161. Lovisa Rauch
    December 30, 2011 at 3:59 pm

    Completely offended!!!!

  162. Pilialoha
    December 30, 2011 at 6:09 pm

    Reality check, Ali’i Nui Kamehameha was a warrior. If he were alive today, he would rise up against the over century old occupation, and if the M4 were a weapon at his disposal, you damn well better believe that he would use it. Am I the only one who sees the blatant hypocrisy here? If this were a shirt that said “Hawaiian Power” and it depicted a koa warrior holding a lei o mano, no one would be up in arms about it (because no one ever was) even though that message would contain much heavier racial undertones than “Defend Hawaii” (like a shirt saying white power depicting a neo nazi holding an MP44). You scared mother fuckers on the other hand go cowering when you see an image of a modern weapon (which you automatically assume to be associated with gang symbolism) plastered on the front of a t-shirt as a defiant form of political messaging. Well guess what, it is meant to be just that, defiant, shocking, and thought provoking. If this design was the product of a political science student or a native Hawaiian activist, or if this design appeared on a picket sign during a pro sovereignty march, no one would be up in arms about it. It would be seen as a creative manner of protest against a political grievance. Because it was created by a man who truthfully does have a troubled past, it is therefore assumed to be a promotion of crime and violence. I wear my shirt not to look cool or act tough, but as a peaceful form of revolutionary protest (would you rather have me not wear it and be engaged in a shooting war instead?) to show my solidarity and support for my Kingdom’s independence against an imperialist occupation.
    As far as what a previous commenter said regarding the design and concept of “Defend Hawaii” as being a failure of the older generation well……. yeah! By brainwashing us into believing that we should show everyone and anyone the “Aloha Spirit” even at our own detriment, we now find ourselves surrounded, outnumbered, out voiced, out voted, and socially displaced within our own native homeland by foreigners with no ties to the aina who care nothing about our culture, and traditions; who would have no incentive or reason to carry on our culture and traditions if we all disappeared from the face of the Earth, and who would quite fankly care less if we did vanish as a people, so long as they get to claim their little piece of paradise.
    I will wear my “Defend Hawaii” shirt with pride, as a symbol of defiance, and as a reminder to all who see it that I do not wonder aimlessly through life believing in no cause greater than my own. I will always DEFEND HAWAII along with all my brothers and sisters in the “Koko” who are willing to do the same. If we have to wear a controversial t-shirt to show the whole world that we pledge ourselves as knights of our kingdom, and in doing so we receive the ire of others, then so be it.

    • Joel
      December 30, 2011 at 9:28 pm

      I understand what you’re saying, but the logic doesn’t stand. I don’t mean that you’re wrong– in fact, despite what you might believe, I think non-Hawaiians who understand the injustice of America’s illegal occupation would both sympathize and support a movement toward sovereignty. Neither of us know what Kamehameha would do today because today represents a different political/cultural/globalized climate than over a century ago. Everything’s muddled quite a bit, including native resolve, but there’s also nearly complete ignorance on the part of haoles about why such a shirt might even exist. In this sense, all foreigners see is a gun on a shirt and maybe the guy wearing it is not the least bit interested in taking the time to explain to a dumb, pasty tourist its real meaning. As you’ve said, the shirt represents an attitude, which is fair enough, but can’t the attitude be used to teach people rather than alienate them. Fear will only promote popular ignorance, but even the word “aloha” is something that draws people, makes them care and want to listen. It’s one of the most unique and amazing things I’ve come to recognize in the Hawaiian people, but hell, any idiot can shoot. Kamehameha may have used violence to bring the islands together, but they wouldn’t have stayed that way if he didn’t have mana, too, that made people love and respect his leadership. It’s hard for me at least to believe Hawai’i has maintained itself through a prolonged culture of fear. That doesn’t make sense.

    • USAR
      December 30, 2011 at 10:03 pm

      There are more persons of any amount of Hawaiian-ethnicity living outside of the islands than upon it. America isn’t the scapegoat weaklings like you make it out to be. Get over yourself and your faux ‘revolution’.

      ‘Knights’ indeed… What buffoonery.

      • Pilialoha
        December 31, 2011 at 7:07 am

        Yeah, and sadly many of their children have probably never set foot on their ancestral homeland, nor have any interest in the culture of their parents but so be it, that is their problem to worry about not mine. “America isn’t the scapegoat”? Wise up, President William Jefferson Clinton admitted to and apologized for America’s involvement in the overthrow of our kingdom. Read up on your history. For the record, I never said I was anti-American. I look up to the revolutionary founders of America that stood up to an imperialist superpower and forged an nation of laws protecting the God given rights of men. That being said, it doesn’t let them off the hook for their sins. “Get over yourself and your faux revolution”? At least I choose to stand for something noble, and care less if you choose to fall for nothing worthy. It’s likely that you are not even Kanaka Maoli, so what do you care? You don’t bear witness to dying of your people and culture like we do, you don’t know the feeling of needing to hold in to every little thing that means something to your people before it is all gone. You don’t know the heartbreak of knowing that you are among the last of your kind (or at least the last of your kind that gives a damn) so therefore you do not and will never understand, and your opinions of me mean shit!

        P.S. Aloha :)

      • Joel
        December 31, 2011 at 7:59 am

        USAR, the Hawaiian revolution is very real, but it’s not a military one, it’s a cultural one. Cultural revitalization for Hawaiians started in the 1970s, inspired by the Equal Rights Movement in the continental US and the beginnings of decolonization elsewhere in the Pacific, but manifesting itself here in a return to traditional Hawaiian practices, particularly through men’s groups that have served to re-establish traditional social roles, rekindling and unifying a sense of indigenous identity. The Hokule’a, for example, not only showed Hawaiians and haoles that traditional culture was in a resurgence, but it’s a program that has inspired other ocean voyaging canoes across the Pacific.

        That’s where the confusion lies with Defend Hawai’i’s apparel. They’re promoting violent symbolism– a visual threat of racial violence– not only without explaining, on their website or elsewhere, what the symbol means, but also by using non-Hawaiian symbolism to, I’m assuming, mispromote Hawaiian sovereignty.

        Because DH doesn’t bother to explain anything, let alone educate people as to what the shirt they’ve just purchased means, I’m assuming it’s because by doing so, they would alienate non-Hawaiians and people who couldn’t care less about the situation. That’s a huge market population in a tourist economy, bad business sense, and entirely the point: DH is exploiting the Hawaiian sovereignty movement simply to make money. Check out their website and read the convoluted “aloha” messages in “About.” See the photos they’ve chosen in “Gallery” to illustrate their “heritage.” It’s all central California thug fashion.

        Pilialoha, Hawaiian sovereignty needs to move forward the Hawaiian way, not by emulating “mainland” fashion trends.

      • JLHK
        January 6, 2012 at 12:39 am

        Yes, I do agree that we blame America for a lot of our problems and that we dwell on the past to a point of near insanity, but can you really blame us? We learn about the culture that was overshadowed by the influence of the missionaries every day, every one of my classmates is reminded of what a powerful culture we were every time we look up to the portraits of the chiefs in our Hawaiian Culture classrooms. I am reminded of what we struggle to keep alive every time I dance hula, or chant. It saddens us. It makes us upset. We are only human to be mad about something. A grudge? Maybe. But it’s hard to forget what happened when the aftermath follows you everywhere you go.
        A ‘faux’ revolution? This is most definitely real, and has been going on for a while. It is indeed a cultural one, not a violent one. We are taught the language, we dance hula, we support local businesses. Our revolution is not against America, nor is it against the missionaries from so long ago, for me it is more about conquering my own ignorance. It is more about admitting my own wrong of not doing anything about our fading culture and stepping up TO ACTUALLY DO SOMETHING. For me it is not a revolution towards independence from America, but just independence of our culture, and letting it live longer. There are few pure Hawaiians, and even fewer who can speak fluently, but sharing knowledge with one other person is all you need for this revolution to grow. Our blood is thin, but our voices are strong, and can carry as far as the eye can see.And if my great great great grandchild can still dance hula, or can even speak Hawaiian, our revolution was a success.

  163. Joel
    December 30, 2011 at 9:54 pm

    “If this were a shirt that said “Hawaiian Power” and it depicted a koa warrior holding a lei o mano, no one would be up in arms about it (because no one ever was) even though that message would contain much heavier racial undertones than “Defend Hawaii” (like a shirt saying white power depicting a neo nazi holding an MP44).”

    This, on the other hand, is absolutely untrue. Hawaiian culture is worthy of respect and emulation. Nazi’s killed 10 million people– everyone in these island ten times over; you could give a neo-nazi a shirt with a lollipop on it and write “I love Hitler” on the back, send him out on a stroll through town, and he’d be dead before he could get to the bookstore and buy “Mein Kampf” for his kid’s birthday.

    • Pilialoha
      December 31, 2011 at 7:47 am

      OK, fair enough point about the nazis, but do you remember the “Hawaiian Power” shirts that I was talking about which would depict either a koa or chief holding a spear or lei o mano? The point that I was making was that they were the “Defend Hawaii” of the early 90’s (I had those shirts also), and if you simply swapped out “Hawaiian Power” with “Defend Hawaii” but left the depiction of the koa with a traditional Hawaiian weapon, there would be no controversy. But because Hawaii politics is dominated by gun hating progressive-socialists, and their attitude permeates Hawaii’s society, the interjection of a modern weapon into the logo somehow makes it wrong. If you ask me, I’d rather be shot by an M4 than shredded by a lei o mano because the M4 may at least allow me to die instantly. So therefore I do not understand those who say that if the design incorporated an ancient weapon such as a lei o mano rather than a gun; that it would be ok to them, but that it is somehow wrong because it shows a gun instead. Both weapons are equally deadly, except one has longer range. And I suppose that most of the people hear who have their panties in a wad over “Defend Hawaii” are either related to, know personally, or have voted for these pro-soc douche-bag politicians that we have here, and share their belief that the only free speech allowed is that which conforms to their points of view which obviously does not include “Defend Hawaii”.

    • Pilialoha
      December 31, 2011 at 9:00 am

      As to your response to USAR about the intentions of the creators of “Defend Hawaii”, I don’t disagree with you. That is not to say that they didn’t hit the mark spot on by perfectly manifesting in their symbolism, the true underlying emotions that many of us had felt long before this brand existed. As far as alienating others, how do you think we feel? Like strangers in our own homeland. Palestine is a place ruled by a real terrorist organization called Hamas and they actually use their guns for terrorism, yet we have American politicians arguing left and right over their issues of sovereignty. All we do is wear a t-shirt that just shows a picture of a gun (by the way, the ownership of the real thing is legal) and we are condemned by assholes like the one who created this blog as being terroristic, (so let’s just carry real guns instead if wearing the damn shirt and give them a real reason to piss and moan) and there is not one word ever mentioned in the national dialogue of the United States about our plight except for the occasional mention about the Akaka bill which would basically reduce us to being wards of the Department of The Interior and allow the Indian tribes to micro-manage our affairs, not give us our sovereignty. No one gives a damn about us so we have to show solidarity even if it means doing so in a politically defiant way, because in our case it is the only thing that seems to ever draw attention from an indifferent society and world. You seem to at least be willing to hear and consider our side of the story even if you don’t agree with it. That deserves Aloha in my opinion and therefore I extend such to you. There are those in this world who quite frankly do not deserve Aloha and that is why I don’t believe in just simply giving it out unconditionally.

      • Joel
        December 31, 2011 at 3:02 pm

        Pilialoha, that was nicely said. Being a haole, I can only imagine and wax intellectual about what the Hawaiian experience must be like. I can only imagine how alienating it is, especially when Hawaiians and their aloha make it easy for foreigners to overlook entirely. You could remove the aloha you extend to foreigners, but that wouldn’t do much except promote public support that what is a completely just movement toward solidarity is actually “terrorism” and a million other fear-mongering labels the media and government would just love to slap on Hawaiians. In the age of national security, all they need is another excuse to justify their continued presence here, i.e., national security. Or, aloha as it is traditionally expressed can be channeled to the larger world, where, if you can believe that what the world saw as “civilizing the savages” over a century ago, is now considered a violation of fundamental human rights. The time for alienation has to end; it’s a huge leap of faith I think the world’s ready for, but are Hawaiians?

      • Joel
        December 31, 2011 at 3:27 pm

        “Or, aloha as it is traditionally expressed can be channeled to the larger world, where, if you can believe that what the world saw as “civilizing the savages” over a century ago, is now considered a violation of fundamental human rights.”

        I guess I should have finished my sentence. What I mean was things people closed their eyes to over a century ago are no longer acceptable, and this is happening not only within the US, but on a global scale. It’s an optimal time to make friends and supporters on a scale that has never been possible before, and that can dramatically alter US policy. Even if you’re not keen on the Occupy Wall Street stuff that’s going on, it’s the perfect time to exploit the popular mood to address Hawaiian sovereignty issues.

        I see the Occupy Honolulu tents and whatever on Beretania down near the courthouse, and it seems so ironic.

    • Test me.....
      January 6, 2012 at 7:54 pm

      hahaha you sir…..are the tits!

  164. Anonymous
    December 30, 2011 at 10:48 pm

    I would just like to point out, though perhaps a small point, that the firearm depicted is not European in origin. It is a M16; a firearm designed and manufactured in America. Not an AK47 as you seem to think.
    The shirts are indeed vacuous.

  165. Anonymous
    December 30, 2011 at 10:50 pm

    It may actually be the shorter version of the M16; a M4 Carbine.

  166. Defend
    December 31, 2011 at 12:37 am

    its called the 1st amendment. It’s been around in Hawaii since 1959.. Get used to it.

  167. Pilialoha
    December 31, 2011 at 7:49 am

    Pilialoha :
    OK, fair enough point about the nazis, but do you remember the “Hawaiian Power” shirts that I was talking about which would depict either a koa or chief holding a spear or lei o mano? The point that I was making was that they were the “Defend Hawaii” of the early 90′s (I had those shirts also), and if you simply swapped out “Hawaiian Power” with “Defend Hawaii” but left the depiction of the koa with a traditional Hawaiian weapon, there would be no controversy. But because Hawaii politics is dominated by gun hating progressive-socialists, and their attitude permeates Hawaii’s society, the interjection of a modern weapon into the logo somehow makes it wrong. If you ask me, I’d rather be shot by an M4 than shredded by a lei o mano because the M4 may at least allow me to die instantly. So therefore I do not understand those who say that if the design incorporated an ancient weapon such as a lei o mano rather than a gun; that it would be ok to them, but that it is somehow wrong because it shows a gun instead. Both weapons are equally deadly, except one has longer range. And I suppose that most of the people here who have their panties in a wad over “Defend Hawaii” are either related to, know personally, or have voted for these pro-soc douche-bag politicians that we have here, and share their belief that the only free speech allowed is that which conforms to their points of view which obviously does not include “Defend Hawaii”.

    • Joel
      December 31, 2011 at 8:24 am

      I mostly agree with you, but I still think the image doesn’t educate. Sure, it’ll shock or intimidate or whatever, but it doesn’t garner support. Please scroll up a little and read my reply to USAR about ‘revolution’. The difference between the lei o mano and an assault rifle, at least in terms of its symbolic value, is not one of destructive power. It’s about placing the sovereignty movement inside of a strong cultural heritage that has no need to rely on symbols associated with the US military-industrial complex (and the unjust implementation of US domestic/foreign policy), but instead relies on its own unique symbols to build unity through pride, not only among Hawaiians but with haoles as well, who, because of the way people and technology have changed over centuries since Kamehameha, can work together for Hawaiian sovereignty. Hawaiians, I think, are used to feeling alone in a struggle against oppression; today, however, you’ll find more support from non-Hawaiians than ever before.

      Be nice to the pro-soc douches, though– they may prove to be your most powerful supporters right now, even if you didn’t vote for them.

      PS: I’d rather be killed with an M4 any day. Hawaiian weapons are crazy fierce.

      • Joel
        December 31, 2011 at 8:48 am

        Ok, check out this 2-min video:


        Defend Hawai’i is doing the exact same thing some Mayans are doing to their own cultural heritage in order to cash in on the controversy. Instead of shocking people with an assault rifle, however, their threatening them with indigenous “wisdom.”

  168. Anonymous
    December 31, 2011 at 9:20 am

    You sir, are a moron. That is not an AK47 as pointed out earlier. It is a M4 which – as I’m sure you’re unaware – is the standard issue weapon for our armed forces. If you feel our men & women overseas are terrorists then you sir shouldn’t even be running for office and a lot worse should happen to you.

    For your information there is a difference between a blood and a crip; in case you were wondering. Also, their actions aren’t negligent they are working towards free enterprise and if there is a demand for their product, they will do well — which I believe they are.

    So please continue to blog and show the rest of the world how ignorant and unfit for office of state house you are.

    • Joel
      December 31, 2011 at 9:27 am

      Uh… Anonymous, your post is #291. Please read the previous 290 posts before thinking you’ve just made a number of points that haven’t been discussed a hundred times and kinda worked out in what has actually been a pretty good dialogue between diverse opinions, until you showed up and started calling people ignorant morons.

      Please say something intelligent, or at least be friendly.

      • Anonymous
        December 31, 2011 at 12:02 pm

        Mr. Anthropologist, I appreciate your input. After reading a number of your posts, a number of things are clear to me:
        1. You should probably invest in some grammar lessons.
        2. You have never held a M4 and never fought for anything you believed in – words don’t count, buddy.
        3. You’re offended by something you really have no business in.
        4. I could keep going, should I?
        5. Your lack of intelligence in your posts allows me to understand your friendliness.


    • Test me.....
      January 6, 2012 at 7:52 pm

      god, you are an idiot

  169. Joel
    December 31, 2011 at 2:26 pm

    Anonymous :
    Mr. Anthropologist, I appreciate your input. After reading a number of your posts, a number of things are clear to me:
    1. You should probably invest in some grammar lessons.
    2. You have never held a M4 and never fought for anything you believed in – words don’t count, buddy.
    3. You’re offended by something you really have no business in.
    4. I could keep going, should I?
    5. Your lack of intelligence in your posts allows me to understand your friendliness.

    1. I did, and now I owe $100k.
    2. Really? What exactly tipped you off?
    3. Why isn’t Hawaiian occupation offensive?
    4. Yes please.
    5. Hey, don’t mistake my aloha for weakness.

    • Joel
      December 31, 2011 at 2:31 pm

      Although, damn man, that grammar remark stung a bit.

  170. Joel
    December 31, 2011 at 3:44 pm

    Anonymous :
    For your information there is a difference between a blood and a crip; in case you were wondering. Also, their actions aren’t negligent they are working towards free enterprise and if there is a demand for their product, they will do well — which I believe they are.
    So please continue to blog and show the rest of the world how ignorant and unfit for office of state house you are.

    I’ve just returned from my latest grammar lesson. Here, your first sentence describes bloods and crips; however, the possessive pronoun “their”– which may be referring to Defend Hawai’i, I’m not sure– grammatically refers to bloods and crips here, in which case your paragraph openly (and, I would hope, mistakenly) acknowledges your personal support for violent gang activity, including the sale of drugs that have been killing haoles and Hawaiians alike for years now, in the name of “free enterprise.” I could break down the punctuation as well; however, to do so seems trite considering your paragraph needs a cohesive meaning first.

    If, of course, you are in support of gang activity as a reasonable expression of the oppressed, then I think you should ask other Hawaiians what they think of your comparison, and leave the anthropologist to mind his own business.

    • Pilialoha
      January 1, 2012 at 2:19 pm

      Hawaiians were 10% of the population at the time of statehood (and still are), therefore statehood was never OUR choice, and the state (especially this state’s government) will never have my allegiance.

      May God one day see us worthy to have our flag fly solo. May the Americans realize what is right and help us in our endeavors; that we may embrace each other as brothers, free men, and stand together against all enemies.

      • Pilialoha
        January 1, 2012 at 2:21 pm

        Sorry Joel, this reply was actually for USAR. I don’t know how it got under your comment.

  171. USAR
    December 31, 2011 at 7:42 pm

    Hawaii is not ‘occupied’. Hawaii is an American state.

    The Christian queen Liliuokalani was not the legitimate heir to the throne as neither was her brother Kalakaua. Queen Emma should have sat on the throne just as Hawaiians – both ethnic and non – angriliy fought about back then.

    Anyhoo, the illegitimate Queen L was given several opportunities to wise up about dire econonmic situations, her attempts to have a subversive executed and other issues. Her cabinet replaced her when she wanted to assume power as a dictator.

    After the overthrow/revolution Queen L sued in a San Francisco court to have Hawaii returned to her as her own personal possession.

    ‘Occupied’, my State of Hawaii ass.

  172. benen
    December 31, 2011 at 9:25 pm

    Fuck defend Hawaii u r a disgrace to da Hawaiian race to sell anything with a gun or rags on my king. I represent BHB big Hawaiian brahddahs or beautiful Hawaiian babes

  173. Pilialoha
    January 1, 2012 at 11:05 pm

    You know who else wears bandannas and rags? Political Protesters and people cleaning their yards!

    You know who else carries guns (like the M4/Ar-15)? Free citizens (under the second amendment) and freedom fighters!

    Wise up Mr Ing

    • Test me.....
      January 6, 2012 at 7:45 pm

      So your saying that Kamehameha should be standing on the front lines wearing a bandanna over his face protesting politics? idk I think you might need to wise up, because as far as I’m concerned Kamehameha doesn’t hide his face from ANYONE!!! he is a KING! (in case you forgot)

      • Pilialoha
        January 8, 2012 at 3:06 pm

        You need to scroll up and read my extensive commentary along with the follow up discussions with “Joel” if you want to understand my mana’o. Otherwise you are only assuming to know where I’m coming from. Our king would have defended Hawaii with his life (and firearms) I never forgot my history!

  174. January 2, 2012 at 6:08 pm

    BTW………….Kamehameha used firearms, yes. Against other Hawaiians! No need this kind of promotion of violence! Especially promoting it to our young Hawaiians. We got enough Hawaiians in jails and prisons and six feet under because of violence. Boycott this company because of the message they are sending.

  175. positive 808
    January 2, 2012 at 10:03 pm

    whether the creators meant to offend anyone or not, this logo, brand, idea – whatever they’re calling it, is ignorant, lacks creativity and carries a very negative connotation. How sad that they think defending Hawaii entails violence, this idea must have come about as a result of their raising, or lack thereof. Hawaii does need to be defended………….against ignorance like this. You wanna protect Hawaii, your fellow Hawaiian, the future generations? Then start being a positive role model, send the right messages to the future generations, encourage education, healthy living, etc. Defend our communities and children against violence and the true terrorists of this land – drug dealers!!!

  176. Anonymous
    January 2, 2012 at 10:48 pm

    Fuck u stupid Hawaiians!!!!!

    • positive 808
      January 2, 2012 at 10:54 pm

      it is obvious that you’re the stupid one. nuff negativity and stupidity already!

    • January 5, 2012 at 11:04 am

      Why hide behind an anonymous tag. For you to make a comment such as this can only mean one thing , Your jealous of what we HAWAIIANS have , something you will never have , ALOHA!!!!!!

  177. Anonymous
    January 2, 2012 at 11:35 pm

    Jus wanna comment someone elses comment about we not having anything better to do other than putting the creators of these shirts down….We do have important things to do besides comment on things like this…but it’s designs like this that makes it hard for those who strive in a much more positive output that gotta clean up stupid messes like these….like really if you say you Hawaiian….you think your message designs look PONO….well they are not….it’s down right degrading to our culture it sends the message that we are fallen soldiers with no education no future…that this is what we have come too….so please you want to send the right message do it PONO….to those of you who have purchased these shirts don’t wear it with pride it’ll just make u look stupid and ignorant….make that choice don’t BUY The SHIRT.>>>>.that’s the smart thing to do….

  178. ekona
    January 3, 2012 at 12:36 am

    While i guess I somewhat agree with the main argument made in this article, I feel the need to also say that the author’s actual material is a bit weak. Stating that the AK-47 is a weapon of choice by most gangsters and terrorists feels like a gross assumption. Also calling the red rag over the Kamehameha Nui likeness a “crip rag” seems inaccurate.

    While i agree in disagreeing with some of the connotations of contemporary arms paired with historical Hawaiian figures of importance, one important thing we all might want to remember is that t-shirts and stickers don’t make decisions, people make decisions. Whether a teenager buys a product because they identify with the Hawaiian aspect, the “gangster” aspect, or the “this is what’s popular for now” aspect, it is this writers opinion that we all retain the freedom of choice, and bad decisions come from bad decision making, not from a picture of a “crip rag” over Kamehameha’s likeness.

  179. Anonymous
    January 3, 2012 at 5:24 am

    Wow…Looks like it worked in a sneaky way. This thread has been going on for some time now and it has gotten very interesting. People were able to express their opinions and some people may have realized just how much pride they have for their home and culture. Awesome. I still think the shirts are tacky, but this was all a wonderful example of the power of freedom of speech. There is also freedom whether or not to purchase tacky clothes just as I chose whether or not to read this article.

  180. bob
    January 3, 2012 at 12:27 pm

    First of all its an M16 the wepon of choice for the US military and its not a crip rag its red odviously. But yes I will agree it is offensive.

  181. T.
    January 3, 2012 at 3:36 pm

    LOL! here’s some food for thought:

    “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers”

    Article 19 of the Universal Declaration of Human Rights, adopted in 1948

  182. Anonymous
    January 4, 2012 at 1:47 am

    Funny cuz that’s not an AK lol it looks more like an m4 what the us army uses in war. So not really terrorist minded to me…

  183. January 4, 2012 at 8:54 am

    Mahalo for the discussion e Mark. What disgusts me about the defenf Hawaiʻi message is its negative and violent apporach. We still have a long way to go in raising our lāhui up. Emulating “ganstas” and thugs is not the way to go. One thing’s for sure. The merchandise definitely elicits a response.

  184. Brandon
    January 5, 2012 at 10:36 am

    Kellen Mira :its a M4A1 carbine

    I truely do enjoy the fact that the are “Defending Aloha with an American made AR-15. I have always seen this sticker/shirt since I have moved here and it continues to paint a bad picture for the people that own such a thing. Most kids now a says don’t even understand the logos they represent.

  185. Natural Born Hawaiian
    January 5, 2012 at 11:23 am

    Wow, A lot of comments. Here’s mine. It is an M-16 A2 service rifle. Ar-15 for the civilians. Defend Hawaii is pretty cool and not offensive to me. What is offensive is the people who complain about defiling the King’s picture or defending their memory is the ones who are too scared to speak up for the return of the Monarchy! To protest against the illegal occupation of Hawaii and the overthrow of the monarchy. It is all about Aloha which to me is to sit back and let America and those Haole missionary descendants exercise their racist Manifest Destiny ways upon the indigenous people of the world, the Pacific and Hawaii. DEFEND HAWAII! and use your complaining to fight against the illegal occupation, genocide and degregation of our way of life rather then fighting amongst each other on this website. Go visit and support a protest on the streets…

  186. Brandon
    January 5, 2012 at 12:39 pm

    NBH: You are worng on the weapons as well: http://en.wikipedia.org/wiki/M16_rifle#M16A2
    As for your argument about the “illegal occupation of Hawaii” last time I checked Hawaii is a member of the United State of America. Good try though.

  187. Anonymous
    January 5, 2012 at 12:45 pm

    I understand the whole deal about the statue/bandana. I don’t care much for that either. BUT…. The whole point of DH is simply to Defend Hawaii. I rep DH and will continue to do so. Why? Excuse me if I don’t want to be a minority in my home lands. When I walk into the local supermarket, I’m percieved as the “foreigner”
    How dare you people put the owners personal problems on blast and bring it into this blog. If you don’t like DH, don’t buy it!

  188. Anonymous
    January 5, 2012 at 12:47 pm

    I understand the whole deal about the statue/bandana. I don’t care much for that either. BUT…. The whole point of DH is simply to Defend Hawaii. I rep DH and will continue to do so. Why? Excuse me if I don’t want to be a minority in my home lands. When I walk into the local supermarket, I’m percieved as the “foreigner”
    How dare you people put the owners personal problems on blast and bring it into this blog. If you don’t like DH, don’t buy it. I will Defend Hawaii and if there’s anyone who has a problem, pack ur bags and HELE to the mainland. Choke room for sell outs.

  189. jon bon jovi lives!
    January 5, 2012 at 5:09 pm

    Anonymous :
    no basements in Hawaii. USAR = troll

    That’s not true actually ….

  190. Anonymous
    January 5, 2012 at 8:23 pm

    WHO F@KING CAREs ,Worry About Ur Own Shit , There Making Choke Money While U IDIOTS R Complaining.

  191. jr
    January 6, 2012 at 5:25 am

    Yall need to stop hating! Start supporting local business. All you people wit no sense of fashion should stfu. What is up wit u guys and thinking everyting is offensive. Superferry wasa brought to hawaii “yall sed its gonna kill the whales” apec had a meeting ” yall cried about traffic” why dnt yah cry babies go sit at pearl harbor and boycot the millions of tourist that go jus to see wea japanese bombed. Isn’t that offensive too. U guys r a bunch of dummies, esp the ones saying the logos r offensive.. Like wth aint nobody naked aint nobody dead aint a kid in da state of hawaii hurt! I got notin but mad love for great creativty… This brand reminds me to be proud and have pride and protect our home. Not gangbang and wear colors. Daaamw is like yall look for sumtin to cry about. DH all day, I support local business!!!!

  192. January 6, 2012 at 9:42 am

    Defend Hawaii is action. its just clothes. take it how ever you want to, but no one is hurting anyone. if you don’t like it, then don’t purchase it. if you don’t like to see it around, then don’t look, or just don’t go out at all. many many things are created everyday, and of-course some people like it and some people don’t. but that don’t mean you make a big stink about it. and yeah maybe they should keep the derogatory to a minimum. but people buy it and people like it. the owner got approved to produce this kind of apparel and kids, even adults purchase it. i like it personally, but i also understand where these people are coming from. it might be confusing to the future children but until the youth is actually walking around with guns and killing people i don’t see a problem with it.

    to the owners of the defend hawaii logo. it would be awesome to see more of our culture being produced on the clothing you make. IDEAS: maybe you have a young hawaiian boy in a kalo patch planting kalo.. or young hawaiian girls dancing hula, people surfing, paddling canoe, hunting, fishing, there are a whole bunch of things to come up with when it comes to our hawaiian culture. and im sure if you make it nice and cool or what the people say “SICK”.. alot of people would buy it. maybe even these hater people who want to boycott your company. but please please, dont stop making the gangster t’s either. im from the hood and my friends and i always buy the newest… right on!

  193. Onipa'a Luna
    January 6, 2012 at 12:41 pm

    Everybody so funny. How much of all u talkin actually perpetuate our culture. Learn our language and dance. Go to our heiau and pray. I do all the time. I have the shirt on right now. And being uneducated is besides the point. i have a degree. I fight for our people and our land. Let’s get that back. I dont see anyone complaining about the countless other shirts people wear. Let’s just say if Kamehameha didn’t have weapons would he have ruled all islands?

    • Pilialoha
      January 8, 2012 at 2:58 pm

      Well said!

    • USAR
      January 12, 2012 at 11:24 am

      OL, you have every privildege every other American has, and then some. Quitcher bitchin’. It’s unladylike.

  194. Keikikole.A..Klan!!
    January 6, 2012 at 8:32 pm

    Been reading this whole Blog i realize something! DH.. who cares about there stupid design…………..!@#$%% them!!!………..THE TRUE HAWAIANS KNOW THE GIG… Take care our OHANA Teach our childern the OLD Hawaiian ways!….Try your best to help other Hawaiians and other cultures..Create one Nation like the Indians did!! ..So we can collect money for our lands thats been used by our Govt!! The Airport and Military installations should be paying the Hawaiians some CASH! but as long as we fight Hawaiian vs Hawaiian we will never get the money from the GOVT..to help support Hawaiians…..ONE NATION with all the Hawaiian TRIBES! AS ONE!!!…come on people pay attention!!!!!!

    • Anonymous
      January 11, 2012 at 9:50 pm


  195. Pilialoha
    January 8, 2012 at 3:35 pm

    Has anyone else but me noticed that this guy’s (Mark Ing) other blog condemning the celebrations regarding a victory over Al Qaeda (death of Bin Laden) just disappears right after he announced his candidacy??????? Oh and where is he from? Maui! A place with a high concentration of wealthy mainland settlers!

    Things that make you go hmmmmmmm…….

    • January 8, 2012 at 4:04 pm

      http://markingmanymilestones.wordpress.com/2011/05/02/bin-laden-is-dead-lets-all-celebrate-wait-what/ This blog remains and has always been public. You are correct that leaving an highly opinionated blog open to the public may not be the most typical move for a candidate for political office. However, I firmly believe that it is important for public servants to be transparent and honest. Sure, I remain open-minded to new ideas and solutions and strive to be accessible and responsive, but I will always stand strong to my values. This is what I aim to perpetuate through this forum.

    • USAR
      January 12, 2012 at 11:26 am

      P, envy doesn’t suit you. If you’re jealous of the wealthy, go out and make your own wealth. This is America. The only person holdiln’ you back is yourself.

      • Pilialoha
        January 18, 2012 at 2:27 pm

        You totally missed the point of my statement. Read closely, I was trying to point out Mr. Ing’s pandering to rich mainlanders in his district by removing a blog that may be offensive to them. Their wealth matters not because I am envious, but because they are the ones that will ultimately finance his campaign through donations. And for the record Mr Ing, as of posting this reply, I still do not see the link (where it use to be), but I will give you the benefit of a doubt in that I am probably not looking in the right place (or I have to be on another page to find it).

      • January 22, 2012 at 12:38 pm

        Pilialoha, aggregate demand rises costs. This doesn’t account for disparity. A high concentration of wealth in the top few percent of the socio-economic bracket could mean both high costs and high rates of poverty in a local economy.

    • January 18, 2012 at 2:40 pm

      Relink: http://markingmanymilestones.wordpress.com/2011/05/02/bin-laden-is-dead-lets-all-celebrate-wait-what/

      A high concentration in comparison to where? For the record: Maui unfortunately contains some of the most alarming rates of poverty, low educational attainment, and drug abuse. Let’s fix this!


      • Pilialoha
        January 22, 2012 at 10:36 am

        Well then Maui must have the most staggering rate of stagflation of anywhere on Earth because high costs are not usually the result of a lack of money. If that were the case, Hilo would be a more expensive town than Honolulu, or perhaps New York.

      • Pilialoha
        January 22, 2012 at 1:08 pm

        I simply can’t believe that only a “few percent” can be responsible for such high aggregate demand as to raise the costs as much as they are on Maui. Who do you have living there, the prince of Dubai? Oh yeah that’s right I forgot, it’s Oprah!

  196. Anonymous
    January 11, 2012 at 9:45 pm

    Aloha Mr. Ing, First off, you correct about the AK-47 being the weapon of choice for the gangstas across our nation. You are however, wrong about the Defend Hawaii logo. The weapon shown is a Colt M4 Carbine version of the M-16 rifle; the very same issued to Law Enforcement tactical units across the United States and our brothers and sisters serving abroad in our Armed Forces fighting for our freedom and right to express our opinion on this topic. When I first saw this logo years ago I remember thinking, “the content of the logo was fu**cked but what an ingenious idea; an idea that one individual grabbed a hold of, took advantage of entrepreneurship and free enterprise in America and was ultimately banking from”. I definitely didn’t think nor do I think that some one is secretly rallying up and army of young Hawaiian men to “Defend our awesome Nation”. But I was right and congrats to who ever holds the copyright to this idea now; quite honestly, I wish it were me even though I own no product with these logos (just not my taste). Everyday I go to work and receive confirmation on what I learned 23 years ago when I began my career; No matter how hard you try, you can’t and will never make EVERYONE happy and/or please everyone so don’t try… be the best person you can, treat others how you want to be treated, respect other people’s opinion (no matter what it may be), keep your spirit content and an live a positive life. I thank you for making your point as it is a good one; every time I see a shirt or sticker with this logo from now on, I will think of what it really means or represents and the opinions of everyone here today. I applaud you and your courage for expressing your opinion on this topic as I am sure many others have thought the same thing. Thank you for that. Aloha!

    • USAR
      January 12, 2012 at 11:32 am

      A, good post. (Please paragraph ’cause I’m a former student of the Hawaii education system, have a short attention span, and have to be stimulated every 7.5 seconds or I drift off.)

  197. Punatic
    January 20, 2012 at 6:13 am

    BlastN fo Haoles
    Smashin on Haoles
    Pickum up and throw um in da trash dumb hAole…
    How come you getting scurd Mr.HAole
    Is it cuz I’m to rowdy my hAole
    Now you my slave scrub HAole
    Bumbai boots up we have to burry you
    “mistah HAole”

    Defend Hawaii all Day everyday
    Show um more pictures of our A.K.’s!!!

    • Bruddah Batu
      January 28, 2012 at 7:30 am

      You funny, cuz.

      Is Halawa still crazy at night? No sleep for you, cuz. Me feel bad.

  198. Pilialoha
    January 22, 2012 at 12:47 pm

    I’m gonna tell you all what the real story behind this anti-“Defend Hawaii” campaign by Mr Ing is all about. Mr Ing like 99.9% of all other politicians in Hawaii is a Progressive/Socialist Democrat, whose (single) party has all but ruled over Hawaii for longer than most of our fathers have been living. These politicians continue to hold political power because the people keep voting them in, either because they are related to or are friends of family (I suppose it can’t be helped because Hawaii is so close knit) or because their union boss tells them to do so but that is a whole other story for a whole other blog. Back to the discussion. Anything that may in anyway be remotely embraced as being counter revolutionary to the “Democratic Revolution” by somehow manifesting through it’s symbolism even the smallest of feelings regarding any type of Hawaiian nationalism is a direct threat to the power of the Progressive/Socialist Democrats who have nothing to gain should Hawaii once again become independent. It has nothing to do with being offended by what the creator of this blog and others here have referred to as gang symbolism because if it did, then why do you not hear anything from either this wannabe politician or the many critics here about mainland clothing brands that have infiltrated Hawaii with overt references to gangs, violence, gang symbolism, and even sexually misogynistic symbolism (ever heard of the brands “187” and “Hustler” for example?). As a matter of fact, mainland gangs themselves such as MS 13, La Eme, 18th Street, and even foreign gangs such as Gundal have all infiltrated Hawaii to an extent. One would think that the mantra of “Defend Hawaii” with its defiant militant symbolism would be embraced by Hawaii’s political class as a rally cry against the influences of foreign criminal threats (that’s one of the reasons I embrace it) in the same way that “D.A.R.E. To Keep Kids Of Drugs” once was. The one problem for them is that the symbolism and slogan are now being embraced by many who describe themselves as “Rootz Radicals” who are fiercely adherent to the notions of defending the aina Hawaiian Sovereignty. An independent and sovereign Hawaii would destroy the Progressive/Socialist Democratic movement in Hawaii as it would no longer be a part of the larger Progressive/Socialist Democratic movement in America, and it would no longer receive funding from organizations such as the D.N.C. They can’t just silence Defend Hawaii because that would be a violation of free speech (and a manifestation of Progressivism’s Marxist heritage) so they convince the people (who have been indoctrinated into the Progressive/Socialist mentality through the education system and media) to boycott the company. They don’t come out and say it, but they suggest through their rhetoric (such as that of Mr Ing) that one cannot embrace the concept of “Defend Hawaii”, even in an educated political context, and still embrace ALOHA. There are so much more important issues with greater impacts on society than a local t-shirt company’s design that will probably in the end only appeal to a small local niech, that it boggles the mind as to why a politician would give it such scrutiny over all the other problems out there and raise such an uproar about it in a blog. Unless there was some kind of hidden agenda, or more specifically a perceived threat to an agenda imposed by “Defend Hawaii”

  199. Pilialoha
    January 22, 2012 at 1:01 pm

    P.S. Just a reminder, I used the names of some copyrighted brands such as “Defend Hawaii” “187” and “Hustler”. Had SOPA and PIPA gone through. I could have bee conceivably been thrown in jail for unfair use of copyright, or at the very least have my comment wipe clean from the internet. Thank God that it was stopped with help from a freedom movement on the mainland called the Tea Party. I have spoken with many people who are a part of this movement and we may not agree on all things political, but many of them have expressed to me that they support the movement toward Hawaiian Sovereignty.

  200. Pilialoha
    January 22, 2012 at 1:11 pm

    Pardon the grammer errors, haven’t had much sleep as of this entry.

  201. February 2, 2012 at 9:15 pm

    If my parents could see this,I’m sure they’d pull somebody by their ear and say pepe ou kuli, are you deaf,you didn’t hear the old folks, the ones who made it possible for you and me to have a better life,say try to keep our culture alive because it’s a dying nationality and there’s only a handful of pure blooded hawaiians alive today.How sad that a rival gang can have such an impact on the hawaiian culture that someone would actually put a red rag representing the gang members of the bloods,rivals of the crips on the face of our Great King,King Kamehameha,I’m in tears,it really hurts my heart that someone would degrade our Great King of Hawaii to gain finances,what ashame,and to put an AK-47 in his hand is way off base from where we’re suppose to be going,isn’t taking our land enough?,now you wan’t our children,Family is very important and our children are off limits just like anyones children,you got our land ,you tried to take our flag,your not taking our children, “FACT “,and we thought we had an issue about land,here we come, our children are definitely more important,We’re PEOPLE of ROYALTY,people of GOODNESS and MERCY,NOT of VIOLENCE,and DEFINITELY NOT KILLERS.Whoever thought up the idea that them kind of pictures were cool thought wrong,their definitely stirring up controversy.

    • Pololei
      February 10, 2012 at 6:36 pm

      Sandra, it seems like you’re blamin’ non-ethnic Hawaiians for the ‘Defend Hawaii’ brand. Most likely it’s a ‘local business’, supported largely by ‘local’ kids. ‘People of Royalty’? What the heck does that even mean? Are all Irish lads princes? Are all black women Nubian queens? Holy asscrackers, Batman.

  202. Younodat.
    February 7, 2012 at 10:16 pm

    The AR-15 is too often mistaken for the AK-47.

    • Pololei
      February 10, 2012 at 6:37 pm

      -Only by folks who can’t tell a spoon from a fork.

  203. Kahea
    February 13, 2012 at 6:51 pm

    People who endorse, create, purchase, support etc. stuff like this should go be ganster somehwere else. Exploiting sensitive issues like cultural/religious indifference just to make money is something terrorist do. Shame on you and shame on your family for not raising you right!! Drug dealers and stupid gimmicks like this is what Hawaii needs to be defended against. If you want to be ganster go move to the mainland and take this shit with you. In fact, are the people who created this even Hawaiian? Cause I don’t know any respectable Hawaiian familes that would support something this hateful. Be a solution don’t add to the problems Hawaii is already up against. Create something positive for Hawaii’s youth.

    • Pololei
      February 14, 2012 at 8:14 am

      Kahea, we’re as bad as anything on the mainland, ‘cept for maybe meth/batu use. We’re the worst. Malama ka aina? What a joke. Who dya think’s doin’ all that grafitti vandalism on Oahu? American-Italians? When it comes to ethnicity, It’s delusional to believe we’ve got anything better goin’ on than the mainland. Our weather’s nice.

  204. islandgirl
    February 14, 2012 at 12:03 pm

    I don’t mind the “Defend Hawaii” wording on these shirts but when you add a King Kamehameha holding a machine gun and putting a crip rag over an Ali’i’s face, it’s downright DISRESPECTFUL! When did our heritage become GANGSTERS? This is irritating!

  205. Anonymous
    February 21, 2012 at 9:46 am

    I am a “howlie” or whatever the crap they call us and I am offended when I was told the meaning by a guy wearing the shirt. I need to make “Defend Mainland” shirts and see how that goes.

    • Anonymous
      February 21, 2012 at 9:48 am

      When did America just mean the mainland?… 2012, will we ever have equality?

  206. Weasel
    February 28, 2012 at 4:36 pm

    What is scary weird is how the Army National Guard is co-sponsoring events with the Defend Hawaii Gang,

  207. Anonymous
    March 1, 2012 at 6:43 am

    That’s not an Ak 47..,.

  208. Dave
    March 7, 2012 at 11:03 am

    Defend Hawai’i is an artistic clothing line…simple as that. The meaning behind it is not so different from “Keep The Country Country”. The message basically states Defend the Aloha, defend the meaning of aloha, defend the aina from corporate takeover. The intentions behind the art are not meant for violent or offensive purposes, it is simply an urban artistic design meshed with what can be related by todays youth, which is often associated with defensive weapons and styles of modern “street” warriors. The weapon used in their main logo design is the exact weapon our US troops are using today to defend our country overseas. The rag on Kam’s face has a “gangsta” style appearance which can be related to by todays youth associated with rap and urban street style swag (and diverse color designs don’t signify Crips or Bloods). I know the people behind the company, and trust me they are nothing but aloha. Their company is not intended to offend, it is simply a business tactic aimed at the interest of todays youth styles. I am wearing my Defend Hawai’i original logo design shirt right now! I am not kama aina, I am simply a localized haole who fell in love and at home in Hawai’i. I know the history behind the Hawaiian royalty and the overthrowing of the islands. I am on the side of the Hawaiian people. That is why I rep my shirt with pride for the Hawaiian people and I aim to help keep the country country, and help keep the islands aloha. I am by no means going to do this in a violent matter nor would I attempt to use my personal rifle to rise against haoles and corporate rise. It’s just a message, shown with a different perspective that of which many older more traditional kanaka might not relate.

  209. Pololei
    March 9, 2012 at 7:51 am

    Dave, for a whole lotta folks, ‘haole’ is the equivalent of ‘white nigger’… and not in a good way. If you want to call yourself ‘haole’ to try and fit in, have at it. A lot of folks agree you’ll never be anything more than a ‘haole’/’white nigger’ and they enjoy you referrin’ to yourself and other whites as one. And dat’s no shibai, cuz.

    And your real understandin’ of what happened in Hawaii since 1790 needs some work.

  210. Seattle Mainlander
    April 10, 2012 at 1:59 pm

    I saw the sticker on a car today… in Seattle, Washington. The driver is obviously a proud Hawiian, and good for him. But he is on the main land, driving a car with Washington Plates… and I was a little unsure who he wants to defend Hawaii from, and why he isn’t there defending it.

    • Pololei
      April 10, 2012 at 5:31 pm

      SM, yes, what, exactly does the 50th state need defending from? -Rail maybe. -Potholes for sure.

    • Anonymous
      June 7, 2012 at 6:30 pm

      Funny, I saw a guy here in LA with a “DEFEND HAWAII” sticker covering his entire rear window. Looked like a moke but I still shaka’d him. He didn’t shaka back…

      I am Hawaiian and want to represent Hawaii here (born & raised on the Big Island), but I’ll find another way than this Defend Hawaii thing. The whole idea is stupid. Maybe a slightly offensive, but overall I’d be embarrassed to be repping a shirt or sticker with the logo.

  211. Pilialoha
    April 14, 2012 at 8:22 am

    “Don’t Mistake Aloha For Weakness”

    ~Defend Hawaii creed

  212. Anonymous
    April 18, 2012 at 9:14 pm

    Hawaii’s Royalty Streetwear Company.
    To Defend Hawaii, is to defend the spirit of aloha. It is the resolve, accomplishment and state of mind, that is perpetuated through our culture and traditions. So that generations to come will live in our footprint. No where on God’s green earth can mirror the unconditional acceptance and support we show to family and strangers alike. It is our duty to preserve this spirit. To Defend Hawaii is to defend aloha; by any means necessary.

    • Pololei
      April 19, 2012 at 12:10 pm

      In a recent national study, the citizens of the State of Hawaii ranked lowest when it comes to charity. We also have the highest rate of deadbeat parents who won’t support their children in the nation. And if you watch the news, you know if you get hit by a car when you’re walkin’ or ridin your bicycle, the wahine or kane who hit you ain’t stoppin’ to see if they can keep you alive or get you any help whatsoever. So, Anonymous… tell me more about how no one else on earth is like us… aloha-wise. Then there’s HPD drug-dealin’ and corruption, crystal meth use that’s in the media everyday. Kidnappin’ of children… attempted kidnappings of children… child molestations by family members and strangers… that guy last week with his camera in a public restroom abusin’ a thirteen year old girl and another woman. Defend Hawaii? Elder abuse and abandonment…

  213. your mom
    April 25, 2012 at 8:56 am

    so concerned about a clothing brand…..you aint got no lives. get over it.

  214. m
    April 28, 2012 at 1:43 am

    These shirts were probably made in a sweat shop, where’s the Aloha in that.

  215. Pololei
    April 29, 2012 at 3:16 pm

    I still don’t get what ‘Defend Hawaii’ means to the guy who came up with it. It’s like the bumper sticker ‘Respect Locals’. Wha…? Pick up a newspaper. Us ‘locals’ don’t often respect each other, nevermind tellin’ someone else they feel disrespected. What self-whining horsehit.

  216. Fatal Funnel
    May 19, 2012 at 7:25 am

    Just another unoriginal local concept which bites/steals from the original Defend Brooklyn T-shirt: http://www.arthurmag.com/2009/09/18/defense-industry-report-1/. Kinda similar to 90%+ of the local songs you hear on the radio which are just cover song remakes because the artists lack the brain cells and creativity to create something original.

    Defending Aloha with a firearm is kinda like saying, “I’d kill to win the nobel peace prize.”

    OP, you know how I know you don’t own any firearms? Calling an AR15/M4 an AK? Really? Stating that the AR/M4 platform is used by thugs/terrorists in the same way an AK is? Really?

  217. Anonymous
    June 29, 2012 at 2:43 pm

    This is a visuals depiction of how the new generation feels. Which is why these shirts are selling. In a way they feel they can relate to to it.

  218. SimpleGuy1976
    July 6, 2012 at 2:41 pm

    Aaaahahahaaa… I bought one of these shirts and Wiped my @ss with it! You aren’t “Defending” anything!!! People do not Visit and Move to Hawaii to cause problems with anyone or anything!!! People come to Hawaii to relax and meet some genuinely nice people! I have NEVER heard of anyone wanting to go to Hawaii to cause any type of problem(s)! Hawaii has gone to Sh@t along with the people! Your disrespectful youth has completely destroyed the whole Hawaiian Experience! To condone this is completley ignorant! This is why everyone is encouraging their friends and family on the “Mainland” to spend their money and time elsewhere, like; Puerto Rico, Mexico, Jamaica, Virgin Islands and the Bahamahs! We have only found about a handfull of decent people in Hawaii, the rest are complete “Douche Bags!” It is sad to be honest, locals act like “Straight N!ggers” ie; everyone owes them something and they don’t have to earn anything.. Hey.. You’re Local!!!! Aaaaaand NO.. that wasn’t a racial slur.. Just a discription of the new “Hawaiin” mind set!!! Trust me, EVERYONE is thinking it by the time they leave this place!!! Yet, you sure have your hands out and are first in line when it come to Jobs you aren’t qualified for, Locals First.. RIGHT!! I could type for HOURS about the “REAL HAWAII”, maybe how the Mormons have bought and exploited you!!! How you continue to be their “Slaves” and continue to do so with a SMILE…. Buuuuuaaaahahahahahahahahaaaaaa!!! How, It’s all the White Mans fault…. Buuuuuaaaahahahahahaaaaa!!!! I would rather you HATE me for speaking the Truth,rather than, Like me for living a LIE!!!!!!! F@ckn’ Haole’s…. Buuuuaaaaahahahahaa

  219. Anonymous
    July 17, 2012 at 11:12 am

    Thats not an AK-47

  220. Anonymous
    August 12, 2012 at 4:35 pm

    Defend ALOHA with an assault rifle?? ANYONE who understands what ALOHA means knows these shirts aren’t worth the cotton they’re printed on. PERIOD.

    Anonymous :
    The guy who started this company with his gf ((who happens to be my VERY good friend)) did not mean to offend anyone. Yes he made some bad choices && got locked up, but he’s out && changed ALOT. My ex-fiance took over the company with my friend when the original owner got locked up… They sold the company to our friends && now the couple that owns the company are very nice people… you can’t blame the creators, they didn’t force people to buy it… it’s still a business… && people like it. It may not be your cup of tea, but it has a different meaning for everyone… Defend Hawaii, Defend Aloha.

  221. Pololei
    August 13, 2012 at 3:58 pm

    “Defend ‘aloha’…?” Sorry… That ship sailed a long time ago. We’re as good and sometimes more bad than the other forty-nine states. By the by… when you’re out riding your bike or legally crosssing a crosswalk, try not to get hit. Kimo and Mary ain’t stoppin’.

  222. Bruno mars
    August 20, 2012 at 3:19 pm

    im a teen and i never really liked this brand 1 just because of the ak 47 when in hawaii everyone knows we use fist to settle things so we afterwards we can hug it out and be boyz after instead of guns so one can be dead and the other can go to jail plus were more popular for ice than guns so i have no idea what got the owner to put a gun on the shirts 2nd based on the fact that full flips jumped on the brand b4 anyone else what i seen for every hawaiian local theirs 10 full flips with the brand just so they can fit in lol but yeah if we had guns when the haoles took over our land we would probably have majority of our land back.

  223. Pololei
    August 25, 2012 at 7:04 am

    “…if we had guns when the haoles took over our land…” says the 10th grader without a clue lookin’ for a ’cause’. Ho hum…

  224. Cherry
    August 25, 2012 at 1:39 pm

    I am a KANAKA MAOLI. I support everything that this brand signifies. For many of you, you believe that it is an insult to our culture, or believe that this is a symbolic form of urbanization, mostly depicting “gangsters.” However, that is mainly what it seems like it is, but you guys don’t fully look into the actual meaning behind it like other kanakas that I know of, think about it. We don’t only see this brand as being a form of young culture here in Hawai’i, but it shows that we still want to be our own. Many of you believe that you know what our culture consists of, but in actuality, we have been living the American way for roughly a hundred years now to the point that our culture is lost to this social construction. so where is our culture? Who are we? We are Hawaiians. We are in actuality (if you listen to all of our political facts that does provide evidential support to this cause), citizens of the HAWAIIAN KINGDOM. Now this is really what this brand is signifying in our terms. It shows that we want to rebuild who we are as citizens of our kingdom, rebuild and expand our culture, and fight for the Kingdom we know has always been rightfully Hawaiian. If you look into the reports and court cases supporting this cause you would understand why there is such a brand of clothing. You would understand why there is this need to start this social movement and wear who we are in pride. Although it may seem vulgar to many, try to think why they are doing this.

    • Pololei
      August 25, 2012 at 2:04 pm

      “We are… citizens of the HAWAIIAN KINGDOM”

      No, miss, you are an American who thinks she is a citizen of the “Hawaiian Kingdom”.

  225. Chris
    August 26, 2012 at 2:53 pm

    I’m sure when the original people from the Marquesa’s had a bunch of new people show up from Tahiti, they would have worn “Defend Hawaii” shirts and been a little pissed about the new kapu system they were forced to use. And then when Kamehameha conquered Maui and Oahu, the locals probably would have worn “Defend Oahu” and “Defend Maui” shirts. And then when King Kaumualii gave up Kauai to Kamehameha, the people of Kauai probably would have worn “Defend Kauai” shirts. Every island had already been conquered by somebody once, then the whites came, and the Japanese, Chinese, Portugese, Filippino’s, and Micronesian. (In fact, there are more people of Filippine decent here on the islands than any other nationality, including Japanese and Polynesian). Now all of those races are mixing, and the racial lines between the locals gets blurrier with each generation. The fact is, in another 100 years, Hawaii will still be a state, the U.S. military will still be here, less people are going to care about race, millions of Japanese tourists will still be coming, Hawai’ian culture will still be preserved because real Hawai’ians are making sure of it, there will be rail, and, most important of all, traffic will still be freakin’ horrible in Honolulu. I think the t-shirts make the wearer look stupid, but we were all young and stupid once. In the end, they won’t make a difference; but the kids in the Kamehameha schools making something of their lives, and figuring out how to find the balance between Hawaii’s local culture, the U.S. government, and the rest of the world, will define the future of Hawaii. And they won’t need a gun to do it.

    • Na Koa
      August 30, 2012 at 2:24 pm

      CocoNUT is what you are, brown on the outside and white on the inside! If you don’t wish to stand behind your Kanaka Maoli brothers and defend what the rest of us are so desperately trying to hold on to, then by all means feel free to stand in front of them.

      Don’t Mistake Aloha For Weakness

      • Pololei
        August 30, 2012 at 2:49 pm

        Na Koa, OK, we get it… You hate white folks. Some aloha… How dya feel about blacks and Jews?

        On your ‘Don’t mistate aloha for weakness’ battle cry, I gotta ask… Are you someone who’s known for his civility and has no problem sayin’ ‘Exuse me…’ ‘Thank you…’ ‘Please…’ ‘I’m sorry…’ ‘I was wrong…’ ?

        If not, you might wanna consider who you really are and where you’re really goin’.

  226. diesL
    August 26, 2012 at 2:58 pm

    The gun isn’t an AK. Its an AR 15, used by swat teams as well as members of the military, who shoot at the guys with the AK’S. I’m 18 and I’ve been around many different “gangsters” and none have ever even thought about an AR 15.
    THE MESSAGE, is not to let what is ours, go without a fight. Images r all about opinion, and the gun is notb meant to be symbolized as hate
    and viloence. BuT is supposed to show thatwere r putting up a fight and to not take our aloha as a weakness. That’s is just NY opinion.

  227. Pololei
    August 26, 2012 at 3:02 pm

    Chris, yesterday’s HSA headlines issued another major victory to the anti-rail folks, so who really knows?

    I agree with some of what you say. On one… In a hundred years, let’s hope that Kamehameha and Bishop Estate school won’t have the same racist admissions policy… or they can give up their tax-free status and admit or close the door to whomever they want.

  228. Miss Info
    August 27, 2012 at 3:39 pm

    The Logo may offensive to Hawaiians and non-Hawaiians alike, but it has done one thing rather well. It has sparked debate and discussion, criticism and awareness of a cause, which is the start of any revolution. If this Logo is just a business tool, or a tool for revolution under the guise of marketing, I still see it as the beginning of people rising up against an oppression that is felt everyday, on many levels. A slow and painful oppression on a way of life, of history, of the loss of lands, culture and language. What will it take to secure the Hawaiian way of life for our children and our children’s children? Are we happy with the wounds of the past, with the bleeding out of a culture? Who runs this show?

    Sometimes it takes a slap in the face to wake up. Offensive it may be, let Hawaii be Hawaiian, like Tonga is Tongan and Samoa is Samoan. Its never to late to start a revolution, no matter how far gone it seems. No matter how commercialized Hawaii has become, no matter how other nationalities and cultures have taken over Hawaiian lands, no matter that a Government is corrupt and oppressive.

    To me, Defend Hawaii means taking a stand against an unlawful occupation and destruction of a land and its people. It is not about violence for the sake of violence. Its about people standing up and shaking up the status quo. Its only the beginning, but at least it has begun.

  229. Pololei
    August 27, 2012 at 11:01 pm

    Nonsense and blather, Miss Info.

    Feel free to waste your life while the vast majority of us move forward and upward.

  230. NANILOA
    September 5, 2012 at 9:23 am

    just another mad broke hawaiian who didn’t come up with something to make mad money. business is business even if it includes a gun on a shirt or a PENIS IN A GIRL! HAHA!!

  231. Kimo Kanacks
    September 21, 2012 at 6:19 pm

    I think the whole thing is stupid. I would never let my children wear that clothing. With all the crazy things going on in the world Hawaii should be real to its roots and its culture. Not this made up fake hatred.

  232. Marisha
    September 24, 2012 at 2:21 pm

    You guys are all dumb. He wasn’t trying to offend anyone. He jus thought it was a sick design. It’s the critics who protray this brand as offensive. Typical white people who jus always have something to say. If there not having a piece of our greatness then their goin to argue to they take it all jus like our land. DEFEND HAWAII hard fuck the outsiders!

  233. Pololei
    September 24, 2012 at 2:53 pm

    Marisa says: “…Typical white people who jus always have something to say. If there not having a piece of our greatness then their goin to argue to they take it all jus like our land. DEFEND HAWAII hard fuck the outsiders!”

    Pololei responds: Typical ignorant racist xenophobe. Alway playin’ at bein’ the ‘poor victim’. You’re an American, Marisha. Suck on that.

    And, Marisha, just how’re you gonna “DEFEND HAWAII”. Are you gonna be up in a bell tower some day shootin’ at us ants down below? Are we gonna have to call in a drone airstrike on your position?

    Cool dat.

  234. Some white girl
    October 31, 2012 at 4:12 am

    I’ve seen many of these stickers on the backs of trucks on the road. I’m new to the islands. I’m new to living full time in Hawaii. I’m new to Hawaiian people, whether native or generational. However, I am not new to being a nice person. I am not new to saying “please” and “thank you.” I am not new to giving strangers a smile or holding a door. So, why do I feel so unwanted in such a beautiful place with so many beautiful people? Every time I see one of these stickers I feel like I should just pack my things and go, because ultimately I have no place in Hawaii. I know about the battle with sovereignty. I know both sides to the argument. I know there are people who would be happy to see me go back to where I came from. The logo of “Defend Hawaii” completely encapsulates that. I also know there are assholes who come here and treat it like a seasonal campground; not everyone is very self-aware, let alone respectful. They are the minority though. Do people who represent this brand know how they make the others feel? Do they care? You could be the nicest person on this planet, salt of the Earth, shirt off your back kind of guy, but I would be scared of you if I saw that logo on your car, hat, or shirt. Do you want people to be scared of you? People like me who think they’re pretty damn awesome and don’t have a cruel bone in their body? The logo is militant in it’s wording and imagery – everything about it is intimidating. So hey, if that’s what the consumers of the brand want, then good, they’ve succeeded. Branding is everything, usually the image of a product matters more than what it actually is. Sell the image, people buy it up because it validates what they believe in, then they live it loud and proud without thinking twice about it. Think of every designer Che Guevara shirt you’ve ever seen as an example. I don’t seek to change the brand or the culture, I just want to understand it. I want to believe that Hawaii is a place for everyone to be a big, extended family, no matter what colour our skin is, or where we came from. Cheers.

  235. October 31, 2012 at 5:15 pm

    Single White Girl, it’s good you don’t refer to yourself as a ‘haole’ which for far too many is the equivalent of ‘white nigger’. Racists – including HPD and UH professors among others – can get away with it because it can also be used in a non-pejorative way.

    You should be able tell this by the tone in some of these tossers’ comments, particularly if it’s preceded by ‘effin’ or ‘stoopid’. Pot, kettle, black.

    Welcome to Hawaii but please don’t fantacize about it. Just start off thinkin’ of the 50th state as no better or worse than the other 49. You can then break it down as to what’s better or worse havin’ lived elsewhere.

    When you bump in to the racist here and there – just like on the Mainland – just take comfort in the thought that at least you chose book learnin’ over hangin’ out. If they’re not on food stamps already, they soon will be… by their own choice. Good kanaka maoli sometimes say that if these plonkers were around in King Kamehameha The Great’s time, he would have killed them. And he would have.

    Best wishes and I hope your move works out for you.

  236. Military Spouse
    November 1, 2012 at 1:29 pm

    Marisha said “You guys are all dumb. He wasn’t trying to offend anyone. He jus thought it was a sick design. It’s the critics who protray this brand as offensive. Typical white people who jus always have something to say. If there not having a piece of our greatness then their goin to argue to they take it all jus like our land. DEFEND HAWAII hard fuck the outsiders!

    Okay, I just got to the island. I am previous military, and my fiance is current. When we got here we were met with aloha, mostly from other military and not actual born and raised Hawaiians. I think this defend Hawaii thing is good, when you think of it as defending the past and bringing the traditions forward. But if you want the outsiders out and you want Hawaii to be its own nation. Good luck. Because if that happened then the military would leave, there would be no more tourism, and Hawaii would no longer have imports and exports. So, if you want to “FUCK THE OUTSIDERS” as Marisha put it. Have fun becoming cannibals and a third world country. Hawaii would lose everything, because this state depends mostly on the tourism and exports.

    I love Hawaii, it is relaxing and comfortable. Yes some tourists treat it like a weekend campground, but those of us who actually live here, do treat it well, and try to keep it beautiful.

  237. Pololei
    November 1, 2012 at 2:49 pm

    Military Spouse, Hawaii will always remain a state. Full stop. People who believe it will be anything else will go to their graves angry. Good on ‘em. The rest of us will be movin’ ahead. Imua.

    (On the ‘traditions’ thing… You may want to be careful of what you bring forward. As soon as Kamehameha the Great’s body assumed room temperature, his main wife, Kaahumanu, did away with a lot of ‘tradition’ or ‘breakin’ kapus’ as some would’ve said back then. For one, women were allowed to eat at the main table with the men. After endurin’ a whole lotta burpin’ and toxic passed gas, she had second thoughts about that one.)

  238. Ono
    November 1, 2012 at 5:53 pm

    What ever make that money sell the shirts and let the free market dictate if you sell shirts or not. And if people don’t like it to bad. It’s all about the dollar right? Should be concerned about more important things like taxes, land, education of our kids, crime, etc etc.

    • Pololei
      November 1, 2012 at 6:10 pm

      Right, Ono. And stopping rail. There’s a sky-rocketin’ tax we’ll never see the end of. And they will get it out of anyone who works for a livin’, owns a home, buys a can of soda…

  239. Anonymous
    November 15, 2012 at 9:21 am

    No hard feelings.

  240. Anonymous
    November 30, 2012 at 3:27 am

    yall just dont understand defend your way of life

    • Pololei
      November 30, 2012 at 4:04 am

      What “way of life”?

    November 30, 2012 at 5:47 pm

    You want to know what Defend Hawaii is about why dont you all actually ask them. Maybe trying to reach out to the source itself is better than ranting on a thread that is doing nothing…. Better yet here you all go a link to their about me


    • Pololei
      November 30, 2012 at 11:05 pm

      In your own words – and without all the rage – why don’t you speak for yourself and say what it means?

  242. Anonymous
    December 20, 2012 at 8:15 pm

    First if all its not not an ak47 it’s an M16

    • Pololei
      December 20, 2012 at 8:21 pm

      Actually, it’s not an ‘M16′ either. It’s was an M16 that’s been modified to the point where it’s become an ‘M4′, not an M16. For more if you’re interested, you can Google ‘M16 versus M4′ and you’ll see a wealth of information on this.

  243. December 26, 2012 at 1:29 am

    all along, I’ve taken it as a “defend Hawaii from the white man”. And being an active duty member of the UNITED STATES military (not the Hawaiian wanna-be-militia) I say “Defend the U.S., not just any one state… like not just Illinois, or Montana, or Nebraska…”

  244. December 26, 2012 at 1:48 am

    …but don’t worry, me and my friends will continue to ACTUALLY defend the lifestyles, heritage and history of Nebraska, Alaska, Montana, Wyoming, Colorado, Washington, Utah, California, Oregon, Arizona, Nevada, North Dakota, South Dakota, Iowa, Minnisota, Wisconsin, Michigan, New Mexico, Texas, Oklahoma, Kansas (should I go on?)… sure… all 50 states… including the one which has a great reputation for being against the Caucasian mainlanders who would defend it. You’re welcome.

    • Pololei
      December 26, 2012 at 3:20 am

      I like the way you think, young man. Actually, they’re are many ethnic-Hawaiians who served in the American military and are pround Americans. They have a very low opinion of the ones you’re talkin’ about and say that these jackasses don’t speak for them. -Same goes for American Indians. Visit one of their graveyards and see all the American flags planted on their graves… same in Hawaii, and the most famous proof of this in the Pacific Basin is the American military cemetary at Punchbowl.

      They shite on these other silly assholes.

  245. December 26, 2012 at 12:22 pm

    Pololei, I couldn’t agree more, and I’ve been to the Pacific War Memorial at punchbowl several times, I actually reenlisted there in September. Serving in the Navy and seeing about 30 different countries through Europe, South America and Asia, and seeing 35 of our 50 states, you learn to appreciate a vast array of cultures, customs, heritage and history. I’m enjoying my time here, and then I’ll be gone. Without trashing the place, without doing so much as even littering, the state itself will never even know that I was here, besides my 5 year economic contribution.
    So that’s my response to Marisha as well: I’m about as Caucasian as a white guy can be… and I won’t be taking any land from anyone, but your welcome for everything I contribute while I’m here, (to include volunteer work) AND for the fact that I am ACTUALLY defending this way of life (not just wearing a shirt and being prejudice).
    And getting back to the whole “Defend Hawaii” thing, I’d like to know SPECIFICLY: who is everyone that lives by this theme defending Hawaii from? Who exactly?
    And I love the fact that the term “Haole” has the connotation of “nigger” to the racists. I find it very ironic. To everyone who would use the term “Haole” in this negative manner, piece this verbal puzzle together:
    1) racism is a prime example of ignorance…
    2) the term “nigger” by definition, means ignorant
    3) if you’re racist against whites or any other race, then what are you calling yourself?

    It’s such a shame that this state has such a large population of those who are notoriously racist against whites. Remember? Racist = ignorant = (what again?)
    Try being a better example of your people and culture. Live and love your culture, and stop wearing such an ugly, disgraceful badge on your sleeve that says “I’m racist against whites”, which says “I’m ignorant”, which says… (what’s that negative connotation for “Haole”?, what’s that word that by definition means Ignorant?)
    I salute those proud Hawaiians who celebrate their awesome heritage, without being an ignorant racist.

  246. December 26, 2012 at 12:31 pm

    To those proud Hawaiians who are NOT racist… Defend Hawaii and defend Aloha from the reputation that some have already established (for being ignorant racists). Hawaii can have a much better reputation than that, if you choose to defend it from the ignorant ones.

  247. Pololei
    December 26, 2012 at 2:05 pm

    Yes, David, for many the term ‘haole’ has taken on one connotation of meanin’ “white nigger”. It can be used innocently and only to describe a white individual. It’s all in the tone of voice if your hear it, or in the context of the written word if you’re readin’ it.

    Because you dare speak it, those racists will further compound their own ignorance by then callin’ you an “arrogant haole” (“arrogant white nigger”), and usually add for you to “get out of Hawaii”. There are many of us who revert to racism when a white person dares criticize schools that produce some of the most uneducated kids in America with or without a high school diploma. I’ve gone on to our community colleges and university and the community colleges couldn’t fit in all the kids that had to take non-credit math and English classes before they were allowed to take credit classes in many areas on campus. They’ll get angry when you point out that our Hawaii has a more corrupt, politcal ol’ boy network than Mississippi, Georgia and Louisiana combined (for that matter you can throw in Albany, New York and Boston, Massachusetts).

    Like you, I’ve traveled. I don’t know any American state that has more disrespect for the land and the property of others and public property than many of us here. I don’t see a whole lotta “effin’, dumb haoles” runnin’ around and spray-paintin’ over everthing from Makaha to Kaneohe and all points in between. They say a dog doesn’t shit where it sleeps. A lotta us never got the message. And we also shit our fast food litter and used diapers from our car windows and dump sofas and mattresses all over roads and neighborhoods where a “haole” sightin’ is rare.

    If you think what they say about the “haole” can be bad, what these same ignorants say about the “papolo” (blacks) behind their backs is even worse. Sometimes their mouths overload their ass and you can hear about the fights breakin’ out in this or that high school.

    On this forum many of us disagree what “Defend Hawaii” means, but your interpretation is a common one. As some kapuna (elders) say, if some of these idiots were alive in the time of Kamehameha the Great, he would have them killed toot sweet. The latter hanai’d (adopted) two whites into his family so he could learn the art of European shipbuilding and how to use European weaponry and cannon to kill other Hawaiian with the least amount of effort and cost. My… How “haole” of him. Heh, Heh…

    Be well and don’t let the bastards get you down. =)

  248. Anonymous
    February 15, 2013 at 10:09 pm

    Last time I checked Hawaii was a state of the United States, and as such the right to free speech is kind of guaranteed. So honestly who cares if you’re offended?

    • Pololei
      February 16, 2013 at 9:29 am

      On ‘free speech’, I pretty much agree with you. But if you threaten to kill someone and it offends them, you’ll learn another definition of ‘free speech’ that involves handcuffs in these Fifty United States.. Me? I’m used to bein’ offended. After all, this is Hawaii. I do believe that folks should understand the meanin’ of words they use… and some of these words are offensive. I won’t ‘offend’ anyone here today for some of the words I use for them. =-O Have a good one!

  249. Anonymous
    February 15, 2013 at 11:20 pm

    That’s an M4 mate. :)

  250. Matt
    February 20, 2013 at 12:27 am

    Yep it’s an M4. I’m in the US Army and that’s what we have.

  251. Enchanted by Hawaii
    March 4, 2013 at 4:02 am

    Wow, using guns to defend Hawaii, looks very western cultural reference and like the western culture will never stop “defending” and find themselves on a spiral downward into more fear based culture. Where bullets are the answer only if you want to end any kind of civilization. This is not hip it is just the ego driven wants of mass marketing to make money. To defend Hawaii is to continue with the noble and wise peace in one’s heart and show the rest of the world that loving your community and caring for your community and contributing to your community that is the answer. Every trip I have made to the beautiful islands and met the wonderful people of Hawaii, I am profoundly touched by the beauty in their heart and kindness to all whether neighbor or visitor. That is true teaching of the ways of Hawaii. Hawaii is so precious and is a jewel to be nurtured and preserved. Aloha and Mahalo to all who teach the beauty of their traditions and language to all.

  252. Pololei
    March 4, 2013 at 6:31 am

    “I am profoundly touched by the beauty in their heart and kindness to all whether neighbor or visitor.” Wow. You must only hang around places durin’ your visits where people are paid to leave a smile on your kisser. Newsflash: We’re no better and maybe no worse than our fellow citizens in the other of our forty-nine United States of America. We have the highest ‘ice’ use in America per capita the last time I checked. Along with that, we have one of the highest property crime rates in the country. We had to pass a law so our local lowlifes couldn’t easily identify a ‘tourist’ vehicle, ’cause they know you ain’t comin’ back to testify against them if caught. Tourist vehicle break-ins were phonomenal. A Sunday newspaper headlined that we’re the least charitable of all American states (we figure the other guy will give to us, or the government will). Another headlines championed that we have the highest rate of deadbeat parents in the nation who refuse to come up with their parental support payments. We’re always seein’ on the news or readin’ in the paper how another of us tried to entice a minor into havin’ sex over the Interent, such rendevous to be made on the Mainland or here in Hawaii. We have murderers, grifters, husband/wife beaters (known in some quarters as ‘the Hawaiian kiss’)… We have tourists and elders and others who are beaten and robbed at our bus stops from Haleiwa to Pearly City. Let someone into traffic and see what percentage acknowledges your human act of kindness and civility. Good luck on that. “Beauty in their heard and kindness to all…” Please… I’m gonna lose my lunch all over you. You’re livin’ some kind of fantasy about Hawaii that isn’t real and never was. Perhaps because you overpaid for your trip, the motivation is there to see things as they are not. And that’s another thing… When our legislators keep us the highest tax state in the nation because of their corruption and mismanagement, and wheh they’re feelin’ a little heat from us locals… they add another tax to your hotel room, the planes that land here… Oh, and our racism… It’s pretty bad. If you’re white and female, don’t go walkin’ on any beach at night without armed security. Heck if you’re ‘anybody’, don’t go for a walk on the beach at night. All we may find of you is a wet, red spot in the sand… or any traveling companions will report to our largely incompetent police force that you went out for a walk… and never returned. By law most all (all?) of our state park beaches are closed at night because of these assaults and robberies and rapes. It doesn’t help those of us who call the State of Hawaii our home, when you and others push these silly fantasies you have. *Shibai* *BS* As I said… The State of Hawaii is no better and maybe no worse than the other forty-nine states. =-/

  253. Enchanted by Hawaii
    March 4, 2013 at 1:47 pm

    I have gone many times to Hawaii and search out local places, farmer’s markets, gardens, local eating places. The beautiful memories I carry had nothing to do with tourist areas but were with the locals My husband and I were invited in when we could hear music coming from a local community rec center honoring a 90 old lady birthday party and we were there and enjoyed the music, food and dancing. The next day as we went around Hana it was so lovely to be acknowledged by all those who were at this beautiful party. There was such a strong sense of community that I shall never forget. We have had many lovely memories due to the kindness of the local people. It was not at a resort at all. We rent condos and go around on our own to many local places particularly if there is music being played with the likes of sounds by IZ. I hear what you are saying Pololei about all the statistics and crime element and appreciate your words of caution. It is not a fantasy to keep one’s heart open to seeing the beauty in this world and there is plenty of beauty to enjoy particularly in Hawaii. There are vistas that are breathtaking which you don’t see in all the mainland in that particularly way of a tropical island. There are those of us, visitors, who come to visit the islands who do respect the history,people and way of life there and come to just enjoy it for even a brief moment. Money is not the only factor influencing one’s visit, one’s approach to life and consideration for others does impact one’s experience. If you do have the Hawaii as your home, I do hope in your daily life you can give yourself a moment to breathe in the beauty of Hawaii and let your spirit relax some. I know that life can be challenging my friend however we all can grow from it or let it destroy our spirit. I hope that you can learn to soar above it. May you find some peace and kindness in your path. Aloha and as a local lady taught me be sure to take a deep breathe in when you do the kiss to the side. Aloha to you.

  254. Anonymous
    April 2, 2013 at 10:39 pm

    It’s definitely not a m4. Just because it has a callapsable buttstock. It has the sight rail of the m16 or ar. So it’s definitely a mixture of both weapons. Looking more like the m4

    Chloe Salle :
    that is not an AK47, that is an M4, what the US army is issued. i’m not hawaiian and i don’t have an opinion towards this other than it shows the character of the wearer

  255. Anonymous
    April 2, 2013 at 11:06 pm

    Cherry :
    I am a KANAKA MAOLI. I support everything that this brand signifies. For many of you, you believe that it is an insult to our culture, or believe that this is a symbolic form of urbanization, mostly depicting “gangsters.” However, that is mainly what it seems like it is, but you guys don’t fully look into the actual meaning behind it like other kanakas that I know of, think about it. We don’t only see this brand as being a form of young culture here in Hawai’i, but it shows that we still want to be our own. Many of you believe that you know what our culture consists of, but in actuality, we have been living the American way for roughly a hundred years now to the point that our culture is lost to this social construction. so where is our culture? Who are we? We are Hawaiians. We are in actuality (if you listen to all of our political facts that does provide evidential support to this cause), citizens of the HAWAIIAN KINGDOM. Now this is really what this brand is signifying in our terms. It shows that we want to rebuild who we are as citizens of our kingdom, rebuild and expand our culture, and fight for the Kingdom we know has always been rightfully Hawaiian. If you look into the reports and court cases supporting this cause you would understand why there is such a brand of clothing. You would understand why there is this need to start this social movement and wear who we are in pride. Although it may seem vulgar to many, try to think why they are doing this.

    Haha. We would be nothing without the support of the federal government. We would be part of Japan if hawaii wasn’t apart if the USA.. So you say you want your island back. Well our society would collapse in months. No more jobs money gas food. I agree you still want to preserve the hawaiian culture and I feel that’s important too, but there are other ways of showing the aloha spirit than hurting one another. I have lived here my whole life and work at the only trauma center on Oahu as a nurse and it sickens me how many tourists, military, and locals come in for fucktarded things like shootings stabbing or jumping one another. You wanna really make a difference then teach the hawaiian culture and don’t get offended when someone embraces it and falls in love with it. It’s for all to share not to be kept like a secret club.

  256. Shaddap!!
    April 6, 2013 at 7:23 pm

    It’s called “DEFEND HAWAII” not “DEFEND HAWAIIANS”. Wise up!

  257. Anonymous
    April 10, 2013 at 6:36 pm

    Ummm…. That’s an M-16; the weapon of choice for the United States military and Coalition allies.

  258. Anonymous
    April 10, 2013 at 6:37 pm

    Sorry, M-4 rather, but still an M-16 variant.

    • Pololei
      April 10, 2013 at 7:13 pm

      You, sir, are correct.

      The correct answer is: “…(the) M4 is a redesigned M16.” (-Or ‘variant’ as you put it.)

  259. Sheena
    April 29, 2013 at 9:27 am

    it is quite obvious that many are upset about the clothing brand.If people are upset by it then they should simply do something about it! INSTEAD OF COMPLAINING AND POINTING THE FINGER, MAKE A CLOTHING LINE REPRESENTING THE HAWAIIAN CULTURE IN A GOOD WAY. Do not sit here and type about all the bad things the last creator did, go out and make a clothing line in which you feel is better… complaining and bitching will not fix it!

    I personally do like defend hawaii. The creator did not create every design with an explanation, therefore all of you upset people are perceiving the design in your own way. Unless you sit there and interview the creator/company reps and hear them admit what each and every design means, do not bitch and make accusations claiming it represents this and that until you have straight facts!

    I am a Hawaiian and I attended Kamehameha Schools and I personally enjoy the Defend Hawaii brand! I am not offend by it at all.

    Honestly, people look around…. crime and violence are everywhere no matter what.. whether there is a brand or not.. there are other brands associated with Hawaii that have similar designs… GET OVER IT..

  260. behind a mask
    May 24, 2013 at 12:16 am

    i am not defending the images, but the handkerchief has nothing to do with gangs, it is after an awesome resistance movement in Chiapas, southern Mexico – the Zapatistas, who cover their faces with handkerchiefs and ski masks because of the violent retribution that the government and paramilitaries have engaged in against the members of the movement. The Zapatistas are defending indigenous traditions and attempting to hold on to their land against the forces of neocolonialism and neoliberalism, not unlike native Hawai’ians.

  261. Pololei
    May 24, 2013 at 5:32 am

    “an awesome resistance movement… against the forces of neocolonialism and neoliberalism, not unlike native Hawaiians.”

    Oh, puleeese. What bullshit. I’m thinkin’ you attended a class at UH-Manoa Center for ‘Hawaiian Studies’.

  262. Anonymous
    June 20, 2013 at 7:35 pm

    The M16 (one of the most recognized guns used by the U.S. Military) is used with “Defend Hawaii”. Remember Hawai’i was illegally overthrown with military powers. Now, they want to use a military icon to represent protecting Hawai’i’s culture? Get out of here with that mess! It’s a poorly thought out design and a disgrace to Hawaiians both of young and old. Also, “in language there is life, in language there is death.” By removing the ‘okina from “Hawai’i”, the meaning has died—the Hawaiian language has died. “Defend Hawaii” should be ashamed of their brand and those who support it should look into the true meaning instead of supporting it for looks.

    • Pololei
      June 20, 2013 at 11:23 pm

      In American English, it’s ‘Hawaii’ without the okina.

      Trivia question: What is the name of the Hawaiian who put together the first Hawaiian dictionary? Anyone?

  263. sumunguy
    July 13, 2013 at 11:58 pm

    so I read thru the simi iliterate Defend Hawaii websit and could not find anywhare, what or who “Defend Hawaii” people are defending Hawaii from.

    • Pololei
      July 14, 2013 at 7:57 am

      Well, at least we know they’re not defendiln’ it from some of the lowest school testing scores in the nation, highest taxes, meth heads, child molesters, traffic congestion (and no, ‘no rail’ ain’t gonna fix it), the worst roads in the nation, the unfriendliest state in the nation when it comes to small businesses, racism… Here’s few from the left-leaning media source CNBC this week: http://www.cnbc.com/id/100613938

  264. August 18, 2013 at 4:27 pm

    Almost how i feel about the ainokea i do what i like.I did something .I made a design to offset the ainokea by making aikea hawaii makeitpono. NHow a union has taken my design and making a politcal statement for political gain.So they say their not stealing it ,what, borrowing then.

    • Pololei
      August 18, 2013 at 5:13 pm

      Jiga, I posted a reply to your comment, but I think it’ll end up below this one.

  265. Pololei
    August 18, 2013 at 5:13 pm

    Jiga, good for you to try and off-set the ainokea brand.

    In Hawaii, it’s not a joke. Too many of us are apathetic and don’t empathize with other human beings. How many times have we heard, “I don’t care what other people think”? Spoken like a true psychopath. How many don’t say “Excuse me” when they walk in front of someone very closely in the supermarket or Zippy’s. Are the citizens of the other forty-nine states as rude as we are? Too lazy and self-centered to even move a hand several inches to flip on a turn signal…

    I think I saw “Make It Pono” on a bumper sticker for the first time today. If that’s your creation, I really like it, and I’m sorry you got ripped off.

  266. kalani kamalii
    October 18, 2013 at 11:55 pm

    it makes me sad to realize that all my hawaiian countrymen are retarded. listen to you all. youre all kinda just retarded. he said she said, well ive lived here forever, well fuck you brah, pono, ono whateva. you all are only giving fuel to the fire that says you all a bunch of dumb hawaiians. you cant even agree on the smallest of arguments cause you all so diluted with filipino portugese japanes whateva that only a small part of you hawaiian at all. all you grandparents would laugh at you. you bunch a lazy ass fat ass jokes. no wonder our people cant get together and get anything done. no wonda the white man come in and take us oall ova. tell yoou da truth, non of you even deserve hawaii. better off you all take youa defend hawaii of to tonga and see if the government there gonna let you live off it. defend hawaii. ha . hawaii no longa hawaii. bunch of stupid kids get drunk all time yell at haoles and they ‘defend hawaii’. you real defend hawaii you teach people about real hawaii. none of you defenders know aloha. you all disgrace aloha. you a shame on the small part of you that is hawaiian and you makes us sick.spit you from da mouth.

    • aDamn Haole
      October 19, 2013 at 1:30 am

      I am what people here call a haole. Why an I getting called this? Cause some people here don’t truly understand the meaning of aloha, Ono or ohana. We are as one as a family weather we like it or not. I’m not proud of what the people of my past with the same completion has done so does that make me one of them? No. I am not even close to that definition…. Don’t let a few awful stuck up white, black Asian whatever make you thing that, that we are all the same. Don’t get me wrong most of the people that are of my same ethnic background annoy my and are ones I try to avoid doesn’t make them or any group bad just because of what they are. Anyways…. The old term haole “breathless” has changed into others trying to fit in. What is wrong with others wanting to understand your culture better? I know I am fascinated with the history of Hawaii myself. Just… Don’t not buy a bag of apples cause one was bad in the past. Were in this shit together so lets swim through the cesspool together.

      • Pololei
        October 19, 2013 at 7:49 am

        Adamn, ‘haole’ does not mean ‘without breath’ or ‘breathless’. That’s just some Hawaiian supremacist, racist bullshit that keeps gettin’ passed around. For far too many, it is the equivalent of ‘white nigger’, too often used by shif’less tan niggers which is actually funny, but sad.

        As another ethnic-Hawaiian poster said, these ignorant clowns, themselves, are mostly Filipino, Portuguese, Japanese, Micronesian or some other blend of non-white. Heck, many of ‘em have a lot of white in them, too. If you want to see what a “Hawaiian” really looks like, go to a public library and look a pics of Liliokalani or Kalakaua or the rest of their line. Then you’ll be able to recognize these posers more easily.

        As a Hawaiian professor said, King Kamehameha the Great wouldn’t killed these self-centered, lazy, non-producing, worthless wastes of space before the sun went down.

  267. Anonymous
    October 21, 2013 at 9:28 am

    A–holes finally have a t-shirt to wear, the Defend Hawaii T Shirt with the king waving a gun. Defend Hawaii from people who want to defend Hawaii. Anyone wearing that shirt go back to the mainland…

    • Pololei
      October 21, 2013 at 9:34 am

      “…Anyone wearing that shirt *go back* to the mainland…”

      That’s kind’ve tough when most of ‘em are not from the Mainland. They’re homegrown here or ‘fake Hawaiians’ as Filipino blood, Asian, Asian-white, Puerto Rican… Those fools are largely either us or foreign-born.

  268. Anonymous
    December 5, 2013 at 11:17 am

    That’s not an AK it’s a M4 or AR-15

  269. December 17, 2013 at 8:38 pm

    I agree with you. This ‘kill’ mentality should be stopped, not nurtured. Not smart folks, just greedy.

  270. annon
    December 17, 2013 at 11:18 pm

    Which one is displaying an ak- 47? The black shirt is an ar-15/m4 used by the modern American military. Not by gangsters/mobsters since they are more expensive to buy and requires more maintenance. I don’t care either way about this company, but if the author is going to rant, do your research.

  271. stef
    January 2, 2014 at 3:39 pm

    It’s not an AK-47. As it states on the defend hawaii website it’s an AR-15

    • Anonymous
      January 2, 2014 at 3:55 pm

      Stef, they’ve been goin’ on about this for a couple of years. Some agree with you, some agree with others. I just don’t want you to waste your time goin’ over what kind of weapon it is.

  272. Anonymous
    January 24, 2014 at 1:49 pm

    its an m4 you stupid shit!!!!!

  273. Yeah
    February 25, 2014 at 7:30 pm

    You’re not the only one my brother. I’m part Hawaiian and equally offended. I’d like to see a sticker that says ( defend yo’self, buy yo’own land ).

  274. Anonymous
    April 5, 2014 at 3:13 pm

    this shows you how ni’ele people are!!!! and also shows you how dumb this/you are. kamehameha is wearing a red rag! red rag represents bloods not crips!!!! and i bet your own kids are wearing this clothings

  275. Pololei
    April 5, 2014 at 4:12 pm

    Anon, not anymore… They were all killed in a drive-by in Nanikuli. They only thing they’re wearin’ is dirt. :-/

    Now I have to make seven more new ones.

  276. PJ
    May 1, 2014 at 2:42 pm

    I couldn’t agree with you more

  277. austin
    July 10, 2014 at 9:23 pm

    Ok you obviously didn’t do your research defend Hawaii started off as a MMA sponser for Hawaiian mixed martial art fighters to wear as there walkout gear or logo on their fight shorts. It was to show that the fighters from Hawaii rep Hawaii and they tried other designs and it just didn’t fit there AR-15 design fit the most and yes its an AR-15 not and AK-47 learn your stuff

    • July 11, 2014 at 7:55 am

      I’m not goin’ up to the top of this mess to see if the ‘selector switch’ is indicated, but if it’s not indicated, couldn’t this be an M16? As they used to say in ‘Nam, “There’s nothin’ as dangerous as a pissed off eighteen-year-old with an M16 rifle.” =-0

  278. Pololei
    July 11, 2014 at 7:55 am

    I’m not goin’ up to the top of this mess to see if the ‘selector switch’ is indicated, but if it’s not indicated, couldn’t this be an M16? As they used to say in ‘Nam, “There’s nothin’ as dangerous as a pissed off eighteen-year-old with an M16 rifle.” =-0

  279. Kamanu
    July 22, 2014 at 9:46 pm

    What’s even more messed up is the illegal occupation of the Hawaiian Kingdom. No treaty of annexation war crimes against the Hawaiian people /kanaka maoli lying to the international community about the illegal overthrow. They have never once picked up arms against their Oppressor .

    • July 23, 2014 at 9:04 am

      Kamanu, you’re so full of silliness and revisionist history, I wouldn’t know where to begin. You keep this nuttiness and useless belief system up, and you’ll be an unhappy loser when you grow up. Worse for yourself, you’ll pass into the Great Beyond as unaware as you are now. You’re an American. Get over it. Best wishes, Polo

  280. haole
    July 26, 2014 at 1:53 am

    the bottom line is hawaiians are a race in the united states that can’t let the past go. thus breeding hate towards the future which will escalate and Hawaii will be known in 10 years as little Oakland. the youth will become divided over race and hate that there parents tough them. I am white and proud to be but don’t indorse rebel flags and swastika on t-shirts because my parents and upbringing has told me this is not the way. Then again being educated and getting a good job was much more important then holding on to beliefs of Christopher columbus or conquistadors hundred of years back. its time to move forward united rather then to fall back on previous generations hate and issues that may not have be important in todays way of life. My grandfather fought the japan and i don’t hate japanese people. I’ve been in Hawaii a few years now and met some great people, and truthfully the one’s i dislike the most are the youth. there lack of concern for education and dreams of being a thug, or tough guy has drawn the unneeded hostility which will alienate them more and more. what has happened is a thing of the past but even the idea that a becoming a sovereign is idiotic and would be reterritorialization within days by another nation most likely a worse option like Russia.

    • July 26, 2014 at 7:31 am

      “H*ole”, you do know that for far too many in the State of Hawaii, the word “h*ole” is the equivealent of “white n*gger”, yes? Of course it can be used harmlessly and descriptively without any negative passion, but for many that’s not the case. Those locals who happen to be racists love it when a white person calls themselves a “h*ole”. It’s kind of like an inside joke. You say you’re a “h*ole” and these loser assholes think with some pleasure, “Yes, you are. Yes you are a white n*gger”. You are correct when you say a number of dummies think Hawaii sovereignty idiots believe they live in a void. In the past, several nations have tried to claim Hawaii as their own. During the 1800s, at least two of the Kamehamehas wanted Hawaii to be a part of America just so it wouldn’t fall under some other not-so-nice foreign entity as other island groups had. As far as the “Hawaiian race” goes, to their credit Hawaiians and foreigners from the US, Europe and Asian countries easily inter-married here. There are very few “pure Hawaiians” today, and just like the Irish, German and other migrations, you’ll find more Hawaiians with any Hawaiian blood outside of these islands than you will upon them. (Of about twenty-nine island groups, only three are economically self-sustaining… in other words they make more money than they take in in hand-outs and welfare from other nations: the State of Hawaii, American Samoa, and Papua New Guinea.) Next up… Why do so many Polynesians in our homeland today hate the Micronesians in our homeland? Anyone? Bonus questions: (1) Why do we have the highest per capita number of drunk drivers of the fifty states and/or (2) Why do we have the most hit-and-runs by those who will leave you to die a horrific death by the side of the road?

    • Anonymous
      September 19, 2014 at 5:07 pm

      Dumb haole ! Before you talk about our keiki , Stop to think why we call you a Haole ! Your Race took over our nation ! We were doing fine until Caucasians came along . our keiki were taught to say “Haole” out of anger . If you move here &&’ don’t like the way we treat you , then you must be doing something wrong . our people are not no trouble makers or “thug” wanna bes ! Remember , were all taught to respect someone who respects you ! We all have short tempers , especially our kanaka’s and Our Keiki . ever stop to think how fucked up our islands are because of what society has done ? Why would you do all this to a bunch of peace loving people?! I have one question , If it was the united States that test bombed Micronesia , then why do you send them down here to Hawaii With free homes and money ?! When it’s our kanaka’s And ‘Anako (uncles) That Live on our beaches struggling ?! What makes you think its our Keiki that start these “gangs” ?! Ever thought about all these Micronesians and there blood &’ crip color wearing ?! Its them that fucks Hawaii up , (im not saying all,but most) Why Not Deport Their Asses ?! Hawaiians are treated like a black sheep of the untied States . when out Keiki go to school , HISTORY For Example , why do they teach our kids about Egyptian culture , Caucasian culture , and everything else ,but not their own ?! I fight for my people and their rights ! So THINK BEFORE YOU SAY !

      • September 19, 2014 at 5:57 pm

        Hi, dumbass. You are so full of shit, I wouldn’t know where to start. If you lived in Kamehameha’s time, he’d’ve excised you from the Hawaiian nation like a tick from a dog. How’re you fightin’ for anyone’s rights? -Demandin’ more food stamps? “Fighting” on the Internet. What a loser.

  281. Greg
    August 2, 2014 at 9:42 am

    I live on the Big Island, I moved here from the mainland 2 years ago. I’ve often been confused by this logo and it’s message. I saw that and basically avoided that person because I thought that the message was somehow anti-haole, and the rough looking individual displaying it was the general type that has proved to not like me. A local I am good friends with told me the meaning of it was to defend Hawaii against the invading pigs on the Big Island. Anyway, I’m glad I read what you wrote, the whole “movement,” to me seems terribly ignorant, displays a monumental amount of hypocrisy, and is quite far from the spirit of “aloha” that I have found in many many Hawaiians. I can understand how this would offend you, and I’m glad to hear that it does offend many people of this culture.

  282. Dude
    September 19, 2014 at 5:20 pm

    1: M4 not M16, the forward hand grip is too small for it to be an M-16 and the barrel is too short.
    2: Fuck racist Hawaiians.
    3: I love how so many rage about “Defend Hawaii” blah blah bullshit. Are you christian? Yes? White man owns you, welcome to reality.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: